高级思想领导力编辑
Senior Editor, Thought Leadership
#### 公司简介
一切始于工程师Fred Luddy为他的同事Phyllis编写了一段代码，自动化了一个繁琐的任务。她喜极而泣。这一时刻激发了Fred创建一家公司，让每个人都能摆脱琐事，专注于有意义的工作。如今，ServiceNow是企业重塑的AI控制塔。我们的ServiceNow AI平台整合任何AI、任何数据和任何工作流程——帮助85%的财富500强®企业更聪明、更快、更好地工作。我们正在打造一种AI原生文化，让技术和人才携手不可阻挡地前进。而我们才刚刚开始。
加入我们，让AI为人们工作。
#### 职位描述
作为高级编辑，思想领导力，你将成为ServiceNow内容引擎的核心——兼具策略家、故事讲述者和执行者的角色。你将塑造我们追求的理念、采用的角度以及我们发布的内容质量——主要针对Workflow，即ServiceNow的专属思想领导力中心。
这不是一个纯粹的管理职位。你将撰写、提案、编辑并制作内容——开发反映企业技术与AI领域最重要对话的原创思想领导力内容。你还将协助制定并维护编辑基础设施，确保我们的内容日历精准且有目的性地运行。
你将向内容与思想领导力主管汇报，并与整合营销、数字体验、研究和高管团队紧密合作，以确保我们的思想领导力获得关注并保持这种关注。
**主要职责：**
**战略规划**
- 为思想领导力制定内容支柱和故事线，确保主题与ServiceNow的价值主张和业务重点紧密相连
- 与整合营销负责人合作，确保编辑策略能适应不同的购买群体和受众——并识别将这些叙事融入其他编辑和研究内容的机会
- 从外部视角进行内容规划：将新闻、趋势和文化变化转化为差异化的编辑理念
- 通过提出超越简报文档的问题，挖掘故事背后的深层内容，揭示意想不到的见解、矛盾和观点，使思想领导力值得阅读
**编辑管理**
- 制定并维护Workflow的内容日历，确保合适的内容按时发布
查看英文原文
#### Company Description
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.
#### Job Description
As Senior Editor, Thought Leadership, you will be a hands-on editorial force at the heart of ServiceNow's content engine — equal parts strategist, storyteller, and operator. You will shape the ideas we pursue, the angles we take, and the quality of what we publish — primarily for Workflow, ServiceNow's proprietary thought leadership hub.
This is not a pure management role. You will write, pitch, edit, and produce — developing original thought leadership that reflects the most important conversations happening in enterprise technology and AI. You will also help define and maintain the editorial infrastructure that keeps our content calendar running with precision and purpose.
You will report to the Head of Editorial & Thought Leadership and work closely with integrated marketing, digital experience, research, and executive teams to ensure our thought leadership earns attention — and keeps it.
**Key Responsibilities:**
**Strategic Planning**
- Shape content pillars and storylines for thought leadership, ensuring themes are tightly connected to ServiceNow's value proposition and business priorities
- Partner with integrated marketing leads to ensure the editorial strategy flexes across buying groups and audiences — and identify opportunities to weave or connect these narratives into content into other editorial and research content
- Bring an outside-in perspective to content planning: translate news, trends, and cultural shifts into differentiated editorial ideas
- Uncovers the story beneath the story by asking the questions that go beyond the briefing doc to surface unexpected insights, tensions, and perspectives that make thought leadership worth reading
**Editorial Management**
- Define and maintain the editorial calendar for Workflow, ensuring the right mix of cadence, format, and topic to build a consistent publishing rhythm on the platform
- Uphold quality standards and editorial rigor across all content, serving as an active editor for work produced by internal writers, contributors, and external partners
**Content Development**
- Develop and pitch compelling story ideas grounded in original research, customer insights, SME perspectives, and market signals
- Conduct interviews, write, and edit long-form articles, executive bylines, human interest pieces, and SEO content destined for Workflow — with the editorial range to see how a feature story could translate into a 90-second video script or social-first format
- Brief and prep executives and SME contributors for content participation, making the process easy and the output strong
- Assess content performance and translate data into actionable editorial recommendations — identifying what's resonating, what isn't, and what to do about it
#### Qualifications
**Core Competencies:**
- Editorial Craft — Exceptional writing, editing, and story development skills; able to work across formats and adapt voice to different audiences and contexts
- Strategic Thinking — Connects individual stories to broader content strategy and business objectives; thinks in themes and narratives, not just individual pieces
- Tech & AI Fluency — Solid grasp of enterprise technology, AI, and the evolving SaaS landscape; comfortable translating complex topics into clear, compelling content
- Pitching & Ideation — Proactively generates strong story ideas and brings them to the table with clear editorial rationale
- Collaborative Instinct — Knows how to work with stakeholders, executives, and cross-functional partners without losing editorial independence
- Perpetual Curiosity – Voracious consumer of AI news, research, and emerging trends; always reading, always connecting dots, and constantly bringing fresh intelligence into the editorial process
**The ideal candidate should have:**
- 10–12 years of experience in editorial, journalism, content strategy, or thought leadership — ideally within technology, media, or a related industry
- A strong portfolio of written work demonstrating range: long-form reporting, executive voice content, and human interest pieces
- Experience managing editorial calendars and working within structured content workflows
- Demonstrated ability to pitch original ideas and see them through to publication
- Comfort operating as both a strategic contributor and a hands-on executor
- Experience working with cross-functional partners including marketing, design, research, and executive leadership
- Bachelor's degree in journalism, communications, marketing, or a related field
For positions in this location, we offer a base pay of **$148,400 - $259,700**, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
#### Additional Information
**Work Personas**
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. [Learn more here](https://careers.servicenow.com/life-at-servicenow#workpersonas). To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
**Equal Opportunity Employer**
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
**Accommodations**
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [globaltalentss@servicenow.com](mailto:globaltalentss@servicenow.com) for assistance.
**Export Control Regulations**
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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