创意策略师（表现工作室）
Creative Strategist (Performance Studio)
Superside 正在招聘一名创意策略师，加入 Performance Studio，将媒体、受众智能、创意策略和绩效数据整合为更明智的创意决策。与我们新成立的 Performance 业务部门总经理紧密合作，你将从 0 到 1 构建这一能力，将绩效信号转化为清晰的假设、测试议程和可执行的创意简报。你需要了解现代付费媒体的运作方式，在数据中找到创意故事，并帮助每一轮创意都比上一次更强。
你将负责
- 将业务目标、受众智能和媒体策略转化为清晰的创意假设和测试计划
- 与客户和代理机构的媒体团队合作，理解渠道策略、受众、投放位置、优化信号和衡量标准
- 制定创意学习议程，明确我们正在测试什么、为什么测试以及期望学到什么
- 将创意数量请求转化为有目的性变化和清晰假设的结构化学习议程
- 分析跨渠道、格式和执行的创意表现，理解工作表现的原因，而不仅仅是指标所显示的内容
- 将平台和活动数据转化为创意团队可以执行的清晰建议
- 与客户、媒体合作伙伴和创意团队进行定期绩效评审，将发现转化为下一轮的优先事项议程
- 向客户推介 Performance 业务部门的解决方案，并为拓展业务做出贡献
- 将短期绩效信号与更广泛的品牌策略、客户理解及业务目标联系起来
- 建立可重复使用的框架，随时间积累成功的模式、失败的假设和创意学习
- 与产品和 AI 团队合作，将手动分析转化为 Superside 的 Performance Engine 中可重复的能力
成功所需的条件
- 在媒体策略、传播或连接规划、效果营销、创意策略、社交媒体策略或效果领域有 6-8 年的工作经验
- 在媒体和创意交汇点有工作经验，最好是在媒体代理机构、整合代理机构、效果创意业务或成熟的内部营销组织中
- 对付费社交和数字媒体有深入理解，包括受众、投放位置、格式、优化和衡量
- 精通绩效数据，能够将其转化为可操作的洞察
查看英文原文
Superside is hiring a Creative Strategist, Performance Studio to connect media, audience intelligence, creative strategy, and performance data into smarter creative decisions. Working closely with the General Manager of our new Performance Business Unit, you'll help build this capability from 0 to 1, turning performance signals into clear hypotheses, testing agendas, and briefs that creative teams can act on. You'll need to understand how modern paid media works, find the creative story inside the data, and help make every round of creative stronger than the last.
What You'll Do
- Translate business goals, audience intelligence, and media strategy into clear creative hypotheses and testing plans.
- Partner with client and agency media teams to understand channel strategy, audiences, placements, optimization signals, and measurement.
- Build creative learning agendas that define what we're testing, why we're testing it, and what we expect to learn.
- Turn requests for creative volume into structured learning agendas with purposeful variation and clear hypotheses.
- Analyze creative performance across channels, formats, and executions to understand why work performed, not just what the metrics say.
- Translate platform and campaign data into clear recommendations that creative teams can act on.
- Lead recurring performance reviews with clients, media partners, and creative teams, turning findings into a prioritized agenda for the next cycle.
- Pitch the Performance Business Unit's solutions to clients and contribute to expanding the business.
- Connect short-term performance signals with broader brand strategy, customer understanding, and business objectives.
- Build reusable frameworks that capture winning patterns, failed hypotheses, and creative learnings over time.
- Partner with Product and AI teams to turn manual analysis into repeatable capabilities within Superside's Performance Engine.
What You'll Need to Succeed
- 6–8 years of experience across media strategy, communications or connections planning, performance marketing, creative strategy, social strategy, or effectiveness.
- Experience working at the intersection of media and creative, ideally within a media agency, integrated agency, performance creative business, or sophisticated in-house marketing organization.
- Strong understanding of paid social and digital media, including audiences, placements, formats, optimization, and measurement.
- Fluency in performance metrics and confidence working directly with platform and campaign data while looking beyond the metrics to understand creative performance.
- Proven ability to turn audience, media, and performance insights into testable creative hypotheses and actionable briefs.
- Strong communication skills, with the confidence to present recommendations, facilitate performance conversations, and challenge weak briefs with senior stakeholders.
- Hands-on experience using AI-assisted tools for research, analysis, testing, or creative strategy.
- Comfort operating in ambiguity and helping build new capabilities, processes, and ways of working from the ground up.