副总裁，垂直市场营销与需求
Vice President, Vertical Marketing & Demand
副总裁，垂直市场与需求
职位简介
Blackbaud 激发那些改变世界的人和组织的潜力。作为专注于推动社会影响力的领先软件提供商，我们帮助客户更快地行动、更聪明地工作并取得更大成就。
作为垂直市场与需求副总裁，您将负责 Blackbaud 各垂直市场的增长策略、需求引擎和市场策略。您将领导垂直市场总监团队，并与产品营销、销售、客户成功、产品管理和营收运营紧密合作，以加速市场采用、管道创建和预订增长。
这是一个为战略家、运营者和创新者打造的构建者角色。您将识别新的增长杠杆，挑战传统思维，并不断演进 Blackbaud 如何获取、接触、转化和扩展与买家的关系。您将在每个决策中体现主人翁意识，并将人工智能原生思维融入我们的计划、执行、衡量和优化增长的方式中。
您将负责以下工作
- 在 Blackbaud 的各个垂直市场中定义并领导营销策略。
- 识别新的增长机会、市场扩展机会和未开发的需求来源，然后将其转化为与公司收入目标一致的年度和多年计划。
- 作为高级营销负责人，对市场采用、管道创建、预订贡献和需求表现负责。
- 负责所有垂直市场的需求创造、需求捕获和需求转化。
- 建立驱动可预测管道增长的策略、运作节奏和绩效标准。
- 在搜索、效果营销、活动、合作伙伴关系、客户倡导和新兴收购渠道等方面做出投资决策。
- 持续评估表现，并将投资重新分配到回报最高的机会上。
- 在竞争对手之前识别新兴的买家行为、获取机会和市场变化。
- 在搜索、AI 驱动的发现、效果营销、合作伙伴关系、客户倡导和新兴收购渠道中识别并扩大新的增长机会。
- 建立一个有纪律的实验框架，测试、学习并扩大新的增长机会。
- 与产品营销和产品管理合作，挖掘现有市场中的采用和扩展机会。
- 挑战现有的运营模式
查看英文原文
Vice President, Vertical Marketing & Demand
About the Role
Blackbaud unleashes the potential of the people and organizations who change the world. As the leading software provider exclusively dedicated to powering social impact, we help our customers move faster, work smarter, and achieve more.
As the Vice President of Vertical Marketing & Demand, you will own the growth strategy, demand engine, and market strategy across Blackbaud’s vertical markets. You will lead a team of Vertical Marketing Directors and partner closely with Product Marketing, Sales, Customer Success, Product Management, and Revenue Operations to accelerate market adoption, pipeline creation, and bookings growth.
This is a builder role for a strategist, operator, and innovator. You will identify new growth levers, challenge conventional thinking, and continuously evolve how Blackbaud acquires, engages, converts, and expands relationships with buyers. You will bring an owner mindset to every decision and embed AI-native thinking into how we plan, execute, measure, and optimize growth.
What You’ll Do
- Define and lead marketing strategy across Blackbaud’s vertical markets.
- Identify new growth opportunities, market expansion opportunities, and untapped sources of demand, then translate them into annual and multi-year plans aligned to company revenue objectives.
- Serve as the senior marketing leader accountable for market adoption, pipeline creation, bookings contribution, and demand performance.
- Own demand creation, demand capture, and demand conversion across all verticals.
- Establish the strategies, operating rhythms, and performance standards that drive predictable pipeline growth.
- Make investment decisions across search, performance marketing, events, partnerships, customer advocacy, and emerging acquisition channels.
- Continuously evaluate performance and redeploy investment toward the highest-return opportunities.
- Identify emerging buyer behaviors, acquisition opportunities, and market shifts before competitors.
- Identify and scale new growth opportunities across search, AI-powered discovery, performance marketing, partnerships, customer advocacy, and emerging acquisition channels.
- Establish a disciplined experimentation framework to test, learn, and scale new growth opportunities.
- Partner with Product Marketing and Product Management to uncover adoption and expansion opportunities within existing markets.
- Challenge existing operating models and workflows through an AI-first lens.
- Drive adoption of AI-powered planning, personalization, content creation, audience targeting, campaign optimization, and analytics.
- Integrate buyer signals, automation, predictive insights, and agentic workflows into the demand engine.
- Establish new standards for marketing productivity, decision-making speed, and operational effectiveness.
- Lead, coach, and develop Vertical Marketing Directors and their teams.
- Foster a culture of ownership, curiosity, experimentation, and accountability.
- Build future leaders and strengthen strategic marketing capabilities across the organization.
- Partner with Sales leadership to establish pipeline goals, quality standards, and growth priorities.
- Partner with Product Marketing to ensure product strategy and market strategy operate as one system.
- Partner with Revenue Operations to improve visibility, forecasting, measurement, and optimization.
- Represent marketing strategy, growth performance, and investment decisions with executive leadership.
How Success Will Be Measured
• Pipeline creation against plan.
• Bookings contribution against plan.
- Pipeline per marketing dollar invested.
• Growth within strategic verticals.
- Demand conversion rates across the funnel.
• Marketing payback period.
• Customer acquisition efficiency.
- Expansion and cross-sell pipeline contribution.
- AI adoption and productivity improvements.
- Team engagement, performance, and talent development.
What You’ll Bring
- 15+ years of B2B marketing leadership experience.
- Proven success leading demand generation, growth marketing, or go-to-market organizations.
- Demonstrated ability to build scalable demand engines tied directly to pipeline and revenue outcomes.
- Deep expertise across search, performance marketing, account-based marketing, digital acquisition, and growth strategy.
- Experience identifying, evaluating, and scaling emerging growth opportunities.
- Strong analytical and financial acumen with experience managing significant marketing investments.
- Experience leading organizational transformation and change.
- Strong executive communication and stakeholder management skills.
- An owner mindset, natural curiosity, and the willingness to challenge how work gets done.
- A builder’s orientation and the ability to move between growth strategy, demand performance, buyer behavior, AI, and operating-model decisions.
- A record of focusing teams on business impact rather than marketing activity.
- Passion for applying AI to improve business performance and customer outcomes.
Equal Opportunity Employment
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, veteran status, or any other basis protected by federal, state, or local law.
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Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
Originally posted on Himalayas