亚马逊关键客户总监
Director of Key Accounts, Amazon
总监，关键客户，亚马逊
汇报对象：首席商务官
部门：商务
薪酬：年薪125,000至185,000美元
地点：优先考虑纽约大都会地区，但接受远程工作的可能性
职位描述
Bubble正在寻找一位亚马逊总监，领导我们最重要的增长渠道——全面负责损益表、战略愿景以及日常表现，将这一愿景变为现实。目前亚马逊由一家外部代理合作伙伴支持，此人将密切指导该关系，设定优先级并确保其遵循明确的战略和KPI。同样重要的是，他们将定义亚马逊在Bubble的未来方向：长期增长策略以及实现该策略所需的人力、合作伙伴和能力结构。
这是一个需要在不同高度运作的角色——为一个快速增长、高度竞争的渠道设定战略方向，并深入到产品列表、创意、广告和库存中，以确保该方向真正体现在数据中。
你将负责的内容
战略、愿景与损益表
- 全面负责亚马逊损益表——收入、利润率和可持续的盈利增长，而不仅仅是营收
- 负责Bubble亚马逊的多年愿景和路线图，包括实现目标所需的长期结构和能力
- 与更广泛的商务日历同步，制定和管理亚马逊日历（新品发布、促销、交易、季节性时刻）
- 日常指导外部亚马逊代理关系：制定战略，提供任务说明并优先安排他们的工作，确保他们达成明确的KPI
- 作为内部关于亚马逊的权威声音，与商务、品牌、创意、财务和运营合作，确保渠道战略与整体业务目标保持一致
产品列表、SEO与内容表现
- 成为亚马逊SEO、搜索算法行为和产品列表优化的内部专家——了解什么推动了发现率和转化率，以及原因
- 负责整个产品目录的内容策略：A+内容、品牌商店、增强内容和新产品列表发布
- 监控并解决产品列表和账户健康问题，包括购买框、抑制和合规问题
- 负责亚马逊的创意策略（详情页、商店），并对付费媒体广告创意有直接输入
广告与测试学习
- 对亚马逊广告策略（赞助产品、品牌广告等）有输入和监督权
查看英文原文
Director of Key Accounts, Amazon
Reports to: Chief Commercial Officer
Department: Commercial
Compensation: $125,000 to $185,000 annual salary
Location: Preferably the NY Metro area, but open to the possibility of remote status
The Role
Bubble is looking for a Director of Amazon to lead one of our most important growth channels - owning the full P&L, the strategic vision, and the day-to-day performance that brings that vision to life. Amazon is currently supported by an external agency partner, and this person will direct that relationship closely, setting priorities and holding it accountable to a clear strategy and KPIs. Just as importantly, they will define where Amazon at Bubble goes from here: the long-term growth strategy, and the operating structure - people, partners, and capabilities - needed to deliver it.
This is a role for someone who can operate at both altitudes - setting the strategic direction for a fast-growing, highly competitive channel, and getting into the weeds of listings, creative, advertising, and inventory to make sure that direction actually shows up in the numbers.
What You'll Own
Strategy, Vision & P&L
- Full ownership of the Amazon P&L - revenue, margin, and profitable, sustainable growth, not just top-line
- Own the multi-year vision and roadmap for Amazon at Bubble, including the long-term structure and capabilities needed to get there
- Build and manage the Amazon calendar (launches, promotions, deals, seasonal moments) in lockstep with the broader commercial calendar
- Direct the external Amazon agency relationship day to day: set the strategy, brief and prioritize their work, and hold them to clear KPIs
- Serve as the internal voice and authority on Amazon, partnering with commercial, brand, creative, finance, and operations to keep channel strategy aligned to broader business goals
Listing, SEO & Content Performance
- Be the internal expert on Amazon SEO, search algorithm behavior, and listing optimization - know what drives discoverability and conversion, and why
- Own content strategy across the catalog: A+ content, brand store, enhanced content, and new listing launches
- Monitor and resolve listing and account health issues, including Buy Box, suppressions, and compliance
- Own creative strategy for Amazon (detail pages, storefront) and have direct input into paid media ad creative
Advertising & Test-and-Learn
- Have input into and oversight of the full Amazon advertising strategy - Sponsored Products, Sponsored Brands, Sponsored Display, and DSP - directing agency and/or resources executing it
- Design and run structured test-and-learn programs across listings, creative, and campaigns, and turn results into a repeatable playbook
- Monitor and adjust ad investment to maximize ROI and hit sales and profitability targets
- Deeply data-oriented: fluent in the full Amazon metric set (CVR, Buy Box, RoAS, ACoS, TACoS, ASP, NTB) and comfortable building your own analysis rather than waiting for a dashboard
Operational Excellence & Inventory
- Partner closely with demand planning and operations to ensure accurate forecasting, healthy in-stock rates, and efficient FBA inventory management
- Balance inventory investment against sell-through and profitability - minimizing both stockouts and excess/aged inventory
- Monitor and troubleshoot operational issues (shipments, reconciliation, chargebacks) that affect account health or the P&L
Customer & Brand Experience
- Monitor customer reviews, ratings, and feedback, and use those insights to inform product, content, and CX improvements
- Implement strategies to protect and grow a strong review and ratings profile
Reporting & Executive Communication
- Deliver executive-level reporting on channel performance, translating data into clear strategic recommendations for leadership
- Represent Amazon in leadership forecasting and commercial reviews, translating performance into narrative that connects to the broader business
What You Bring
- 8+ years of experience in Amazon account management/eCommerce, ideally in beauty, CPG, or a similarly fast-moving, competitive category
- Track record of owning a P&L and driving profitable, sustainable growth - not just sales volume
- Deep hands-on knowledge of Amazon SEO, listing optimization, and Amazon advertising (Sponsored Products/Brands/Display; DSP a plus)
- Working knowledge of FBA inventory management and demand forecasting
- Experience directing an agency or freelance partner, with the judgment to know when to push back
- Sharp analytical instincts - comfortable in the data, not just consuming summaries of it
- A point of view on creative and what performs on Amazon specifically, not just brand marketing more broadly
- Excellent executive communication skills, with the ability to translate complex performance data into clear business recommendations
- Bias toward action - equally comfortable setting strategy and doing the hands-on work to prove it out
Originally posted on Himalayas