客户策略师
Client Strategist
Later 是全球最智能的影响力营销公司，致力于让品牌在打造难忘营销活动时充满信心。通过结合真实的创作者关系、可信赖的智能分析和专业指导，Later 消除了营销中最显著投资中的恐惧和猜测。
基于原生 AI 驱动的平台和十余年专有数据——包括数十亿次社交互动、曝光量以及超过 24 亿美元的经验证的影响力驱动购买——Later 帮助团队在启动前理解哪些策略会有效。
通过将可信洞察与专业指导相结合，Later 去除了影响力营销中的猜测，使品牌能够选择合适的创作者，执行全托管的营销活动，并在知名度、参与度和收入方面实现有意义的增长。Nike、Wayfair、联合利华和西南航空等领先企业都信任 Later，让创意与绩效之间建立桥梁，使营销活动不仅看起来出色，更能带来实际成果。了解更多信息，请访问 later.com。
关于该职位：
向客户战略总监汇报，你将从项目启动到客户演示全程负责影响力营销方案，将模糊的客户需求转化为清晰的战略蓝图。你将应用 Later 的创作者智能循环来定义策略如何实现客户的业务目标，平衡创意思维与衡量严谨性，并与销售、服务和客户成功团队紧密合作，确保策略与执行保持一致。该职位位于助理策略师和高级策略师之间，因此随着你逐步积累经验，将获得更多独立工作机会，最终承担我们高级策略师主导的定制化、高价值方案工作。
你将从事的工作：
策略与方案管理
- 从项目启动到客户演示，全程负责标准影响力营销方案。
- 将模糊的客户目标转化为能增强客户信心的清晰战略蓝图。
- 应用 Later 的创作者智能循环，明确策略如何实现客户的目标。
- 平衡创意思维与衡量严谨性，将客户的需求与独特的创意视角联系起来。
客户与跨职能合作
- 管理品牌输入和需求收集对话，确保在工作开始前明确目标和 KPI。
- 与销售团队合作，制定具有文化相关性的提案，帮助赢得新业务。
- 与服务团队和客户成功团队协作，确保方案顺利执行。
查看英文原文
Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.
Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com.
About this position:
Reporting to the Director of Client Strategy, you'll own influencer marketing proposals from kickoff through client presentation, translating ambiguous client asks into a clear strategic blueprint. You'll apply Later's Creator Intelligence Loop to define how a strategy will achieve a client's objectives, balancing creative thinking with measurement rigor, and you'll partner closely with Sales, Services, and Customer Success to keep strategy and execution aligned. This role sits between our Associate Strategist and Senior Strategist tracks, so you'll work with increasing independence as you build toward the bespoke, high value proposal work our Senior Strategists lead.
What you'll be doing:
Strategy & proposal ownership
- Own standard influencer marketing proposals from kickoff through client presentation.
- Translate ambiguous client objectives into a clear strategic blueprint that builds client confidence.
- Apply Later's Creator Intelligence Loop to define how a strategy will achieve a client's goals.
- Balance creative thinking with measurement rigor, connecting the client's ask to a distinct creative point of view.
Client & cross-functional partnership
- Manage brand inputs and intake conversations, ensuring objectives and KPIs are clearly defined before work begins.
- Partner with Sales to build pitches that are culturally relevant and help win new business.
- Collaborate with Services and Customer Success to keep strategy aligned with campaign execution and client outcomes.
- Present strategy and proposal work directly to clients and prospects.
Expertise & growth
- Build proposals and pitches with decreasing reliance on senior support over time.
- Take feedback on strategy work constructively and iterate quickly toward the strongest solution.
- Simplify complex problems so clients understand both the why and the how behind a recommendation.
- Stay current on social platform updates, creator trends, and emerging influencer marketing tactics.
What success looks like:
- Within 30 days, you understand Later's process and can navigate brand inputs and intake conversations independently.
- By 90 days, you're owning standard proposals from kickoff to presentation with only light senior support.
- By 6 months, you're building pitches and creative recommendations with minimal oversight, and sales partners trust your read on a client's objectives.
What you bring:
We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!
- 3+ years of experience in influencer marketing, social media strategy, or digital marketing (agency or in-house experience welcome).
- Working knowledge of major social and influencer platforms (Instagram, TikTok, YouTube) and a genuine interest in the creator economy.
- Demonstrated ability to move from asking questions to independently uncovering insights, not just reporting data.
- Experience building proposals, pitches, or campaign recommendations with decreasing need for oversight.
- Strong written and verbal communication skills, with the ability to distill complex ideas into clear, client-ready materials.
- Proficiency in presentation tools (Google Slides, PowerPoint) and collaboration software (Slack, GSuite, Zoom).
- Familiarity with influencer marketing or social media management platforms (e.g., Later, CreatorIQ, Sprout Social) and paid social is a plus.
How you work:
- **How we work:**
- We will do whatever it takes to win: We win when our customers and creators win. We bring full commitment to outcomes that matter, not just effort.
- We have no limit to our aspiration: We think big, push beyond what seems possible, and refuse to let conventional thinking set the ceiling.
- We are relentless: We keep going. Through ambiguity, setbacks, and competing priorities, we find a way forward.
- We deeply understand our business: If we don't have the knowledge, we figure it out. We take ownership of understanding how Later works and what drives results.
- We take our work seriously, but not ourselves: We bring rigor and accountability without ego, and we make space for each other to do our best work.
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$80,000-$95,000
#LI-Hybrid #LI-Remote
Where we work:
We have offices in Boston, MA; Vancouver, BC; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility:
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.