增长媒体营销经理，付费搜索
Growth Media Marketing Manager, Paid Search
我们正在改变零售行业
在Instacart，我们邀请世界通过食物传递爱，因为我们相信每个人都能获得他们喜爱的食物，并有更多时间与所爱之人一起享受。当其他人看到的只是简单的杂货配送需求时，我们看到了令人兴奋的复杂性和无限的机会，以满足我们社区的各种需求。我们致力于提供客户依赖的必要服务，让他们能够购买杂货和家庭用品，同时为Instacart个人购物者提供安全且灵活的收入机会。
Instacart已成为数百万人的生命线，我们正在组建一支团队，帮助推动我们的购物车向前发展。如果你准备好做出一生中最好的工作，欢迎加入我们的团队。
Instacart是灵活优先的团队
我们做最好工作的方式没有一种适合所有人的方法。我们的员工可以选择在家中、办公室或最喜欢的咖啡店完成最佳工作，同时通过定期的线下活动保持联系并建立社区。了解更多关于我们灵活的工作方式。
为什么这个职位在菜单上
付费搜索是Instacart增长的主要贡献渠道之一，随着对Google Ads和Microsoft Ads的大额投资，日常执行的精确度决定了该计划是否能扩展或停滞。SEM团队规模小但表现优异，这意味着每个团队成员都对一个复杂、数百万美元的项目拥有真正的责任，该项目直接推动新客户的获取。这个职位的存在是为了带来必要的操作严谨性、分析深度和广告管理专业知识，以确保该计划持续、准确且有效运行。
你在第一年将做的事情
- 在Google Ads和Microsoft Ads上执行付费搜索活动，确保准确性与一致性，同时在多个账户上大规模可靠地获取新客户。
- 对数百万美元的月预算进行精准规划和管理，在与内部利益相关者的紧密协作下，保持所有账户的支出一致性和广告效率。
- 持续优化和维护大规模的广告结构，包括关键词管理、出价策略、广告文案、落地页和受众定位，均在既定的测试框架和运营手册内进行。
- 跟踪、分析并优化广告活动的表现，以确保达到预期目标。
查看英文原文
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Why this role is on the menu
Paid search is one of the highest-contributing channels to Instacart's growth, and with significant investment across Google Ads and Microsoft Ads, the precision of day-to-day execution is what determines whether the program scales or stalls. The SEM team is small and high-performing, which means every team member carries real ownership over a complex, multi-million dollar program that directly drives new customer acquisition. This role exists to bring the operational rigor, analytical depth, and campaign management expertise needed to keep that program running with consistency, accuracy, and impact.
What you'll cook up in your first year
- Paid search campaigns across Google Ads and Microsoft Ads are executed with accuracy and consistency, driving reliable new customer acquisition at scale across multiple accounts simultaneously.
- Multi-million dollar monthly budgets are paced and managed with precision, with spend alignment and campaign efficiency maintained across all accounts in close coordination with internal stakeholders.
- Large-scale campaign structures, including keyword management, bid strategies, ad copy, landing pages, and audience targeting, are continuously optimized and maintained within established testing frameworks and operational playbooks.
- Campaign performance is tracked, analyzed, and presented on a regular cadence, with insights surfaced proactively and campaign health issues identified and resolved before they impact results.
- A/B tests and marketing experiments with Data Science, Analytics, and Product teams are supported with meticulous records of campaign changes, budget pacing, and performance trends.
The secret ingredients we're looking for
Must-have pantry staples (Minimum Qualifications)
- 3+ years of hands-on experience managing paid search campaigns directly within Google Ads and Microsoft Ads platforms.
- Experience managing large paid search budgets, with exposure to programs involving $5M+ in monthly spend preferred.
- Strong analytical skills with demonstrated experience optimizing toward performance metrics such as CPA, ROAS, ROI, LTV, and CAC.
- Proficiency in Excel or Google Sheets for performance analysis, budget tracking, and reporting.
- Proven ability to follow detailed operational processes and SOPs with consistency, accuracy, and a high attention to detail across complex, multi-account campaign structures.
- Strong written and verbal communication skills, with experience presenting performance insights and updates to internal stakeholders.
- Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent practical experience.
Optional garnishes (Preferred Qualifications)
- Experience working within a structured, process-driven in-house marketing team or agency environment managing enterprise-scale SEM programs.
- Familiarity with marketing measurement, attribution methodologies, and incrementality testing frameworks.
- Experience supporting or collaborating on A/B experiments alongside analytics or data science teams.
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For Canadian based candidates, the base pay ranges for a successful candidate are listed below.
CAN
$101,000—$106,500 CAD