初级性能营销人员 · 成人RTB
Performance Marketer Junior · Adult RTB
David Kennedy Recruitment 正与一家快速发展的国际人工智能公司合作，为其增长团队招聘一名 Performance Marketer — Junior · Adult RTB。该职位专注于在成人、原生、推送和 RTB 流量来源上运营和优化获取活动，并有机会逐步负责更大的活动预算。
职位：Performance Marketer Junior · Adult RTB
地点：欧洲，远程
雇佣类型：优先 B2B 合作模式
薪酬：具有竞争力的综合薪资包
职责和要求：
- 启动并优化成人获取活动
- 按流量来源、投放位置、格式、市场和创意监控表现
- 根据 CPA、转化率和流量质量重新分配支出
- 识别低效投放位置、欺诈和低质量流量
- 参与创意假设和测试计划
- 超出点击和注册之外评估表现
- 分析订阅转化率和客户质量
- 维护准确的活动跟踪和报告
- 清晰地沟通结果和建议的行动
- 逐步发展为独立负责较大活动预算的能力
要求：
- 近期直接执行活动的经验
- 对活动或广告支出的特定部分负有个人责任
- 有做出活动优化决策的证据
- 理解 CPA、转化率、ROAS 和基本 LTV
- 在创意测试中有实质性参与
- 强大的数字推理能力
- 清晰的沟通技巧
- 快速学习能力和高度责任感
- 有 B2C 或 DTC 经验
- 对直接使用显性创意感到舒适
- 有成人获取、原生、推送或 RTB 流量经验者优先
- 熟悉 TrafficJunky、ExoClick、TrafficStars、Clickadu、PropellerAds、Adsterra 或 TrafficFactory 等平台者优先
- 熟悉 Taboola、Outbrain 或 MGID 者优先
- 熟悉 Voluum、Binom 或 RedTrack 者优先
- 了解 server-to-server postbacks、sub-ID 和投放层级追踪者优先
- 有移动游戏、效果营销、移动增长代理机构、消费者订阅应用或 iGaming 和在线博彩经验者相关
- 有约会和社交应用、DTC、电子商务或其他高流量 B2C 订阅业务经验者也相关
- 愿意在 B2B 承包商安排下工作
福利：
- 具有竞争力的薪资包
- 完全远程工作机会
查看英文原文
David Kennedy Recruitment is working with a fast-growing international AI company to recruit a Performance Marketer — Junior · Adult RTB for its Growth team. The role focuses on operating and optimizing acquisition campaigns across adult, native, push and RTB traffic sources, with the opportunity to progressively take ownership of larger campaign budgets.
Position: Performance Marketer Junior · Adult RTB
Location: Europe, Remote
Employment type: B2B engagement preferred
Remuneration: Competitive total package.
DUTIES AND RESPONSIBILITIES:
- Launch and optimize adult acquisition campaigns
- Monitor performance by traffic source, placement, format, market and creative
- Reallocate spend based on CPA, conversion and traffic quality
- Identify weak placements, fraud and low-quality traffic
- Contribute to creative hypotheses and testing plans
- Evaluate performance beyond clicks and registrations
- Analyze subscription conversion and customer quality
- Maintain accurate campaign tracking and reporting
- Communicate results and recommended actions clearly
- Progressively develop toward independent ownership of substantial campaign budgets.
REQUIREMENTS:
- Recent, direct campaign execution experience
- Personal responsibility for campaigns or a defined portion of advertising spend
- Evidence of making campaign optimization decisions
- Understanding of CPA, conversion, ROAS and basic LTV
- Meaningful involvement in creative testing
- Strong numerical reasoning
- Clear communication skills
- Fast learning ability and high ownership
- B2C or DTC experience
- Full comfort working directly with explicit creatives
- Experience with adult acquisition, native, push or RTB traffic is an advantage
- Familiarity with platforms such as TrafficJunky, ExoClick, TrafficStars, Clickadu, PropellerAds, Adsterra or TrafficFactory is an advantage
- Experience with Taboola, Outbrain or MGID is an advantage
- Familiarity with Voluum, Binom or RedTrack is an advantage
- Understanding of server-to-server postbacks, sub-ID and placement-level tracking is an advantage
- Experience in mobile gaming, performance marketing, mobile-growth agencies, consumer subscription apps or iGaming and online betting is relevant
- Experience in dating and social apps, DTC, e-commerce or other high-volume B2C subscription businesses is also relevant
- Willingness to work under a B2B contractor arrangement.
BENEFITS:
- Competitive salary package
- Fully remote working opportunity
- B2B contract
- Opportunity to progressively take ownership of larger acquisition budgets
- Hands-on exposure to international performance marketing and RTB acquisition
- High-growth AI environment
- And many more!!!
Originally posted on Himalayas