数字营销客户经理
Digital Marketing Account Manager
职位类型:全职
地点:远程
工作时间:美国山地时间
职位简介:
我们正在寻找一位经验丰富的客户经理,负责管理本地企业客户的组合,并帮助他们提升在线可见性和表现。
在此职位中,您将负责建立牢固的客户关系,管理并优化谷歌商业资料,监控本地SEO表现,审查分析数据,并将数据转化为清晰的建议。您还将使用AI工具如Claude和ChatGPT来简化研究和内容创作,同时运用自己的判断力确保最终成果准确、有用,并与每个客户的品牌一致。
理想的候选人积极主动、有条理、能够独立工作,并能向非技术客户清晰传达数字营销见解。
主要职责:
客户关系管理
- 作为本地企业客户的首要联系人。
- 通过持续沟通和主动更新建立牢固的客户关系。
- 了解每位客户的目标、优先事项和业务需求。
- 让客户了解进展、结果、机会和潜在问题。
- 全程管理账户并履行对客户的承诺。
本地SEO策略与执行
- 管理并优化本地企业客户的谷歌商业资料。
- 监控本地搜索排名并识别改进机会。
- 管理评论并支持准确的本地企业信息和目录。
- 实施针对本地市场的页面内和页面外SEO策略。
- 识别表现趋势、排名变化和需要关注的领域。
- 根据客户目标和表现数据推荐实际的SEO改进。
绩效报告与分析
- 使用Google Search Console监控搜索表现、排名和潜在问题。
- 使用Google Analytics分析网站和用户表现。
- 解释营销数据并识别有意义的趋势和洞察。
- 为客户提供清晰、可操作的绩效报告。
- 以简单易懂的方式向非技术客户解释SEO和分析结果。
- 利用报告洞察指导建议和账户策略。
AI辅助工作流程
- 使用Claude和ChatGPT支持内容创作、研究、分析和日常交付。
- 使用AI工具提高效率并简化重复性工作。
查看英文原文
Position Type: Full-Time
Location: Remote
Working Hours: U.S. Mountain Time
About the Role:
We’re looking for an experienced Account Manager to manage a portfolio of local business clients and help them improve their online visibility and performance.
In this role, you’ll be responsible for building strong client relationships, managing and optimizing Google Business Profiles, monitoring local SEO performance, reviewing analytics, and turning data into clear recommendations. You’ll also use AI tools such as Claude and ChatGPT to streamline research and content creation while applying your own judgment to ensure the final work is accurate, useful, and aligned with each client’s brand.
The ideal candidate is proactive, organized, comfortable working independently, and able to communicate digital marketing insights clearly to non-technical clients.
Key Responsibilities:
Client Relationship Management
- Serve as the primary point of contact for a portfolio of local business clients.
- Build strong client relationships through consistent communication and proactive updates.
- Understand each client’s goals, priorities, and business needs.
- Keep clients informed about progress, results, opportunities, and potential issues.
- Manage accounts end-to-end and follow through on client commitments.
Local SEO Strategy & Execution
- Manage and optimize Google Business Profiles for local business clients.
- Monitor local search rankings and identify opportunities for improvement.
- Manage reviews and support accurate local business information and listings.
- Implement on-page and off-page SEO strategies tailored to local markets.
- Identify performance trends, ranking changes, and areas requiring attention.
- Recommend practical SEO improvements based on client goals and performance data.
Performance Reporting & Analytics
- Use Google Search Console to monitor search performance, rankings, and potential issues.
- Use Google Analytics to analyze website and user performance.
- Interpret marketing data and identify meaningful trends and insights.
- Prepare clear, actionable performance reports for clients.
- Explain SEO and analytics results in a simple, easy-to-understand way for non-technical clients.
- Use reporting insights to guide recommendations and account strategy.
AI-Assisted Workflow
- Use Claude and ChatGPT to support content creation, research, analysis, and day-to-day deliverables.
- Use AI tools to improve efficiency and streamline repetitive workflows.
- Review, edit, and fact-check AI-generated content before delivering it to clients.
- Ensure AI-assisted outputs meet quality, accuracy, brand, and client-specific standards.
- Know when AI output needs significant rewriting or should not be used.
Issue Resolution & Escalation
- Monitor client accounts and identify performance dips or potential issues early.
- Investigate problems and determine appropriate next steps.
- Coordinate with internal teams to resolve client issues.
- Communicate proactively with clients when issues arise.
- Escalate concerns when necessary, with clear context and recommended solutions.
Growth & Upsell Opportunities
- Identify opportunities where additional services could benefit clients.
- Recognize when services such as Google Ads may support a client's goals.
- Communicate recommendations clearly and professionally without being overly sales-focused.
- Work with the appropriate internal team when an additional service is identified.
Required Experience & Skills:
- 2+ years of experience in digital marketing, account management, or a related role.
- Experience working with local businesses or small-to-medium-sized businesses is strongly preferred.
- Hands-on experience managing and optimizing Google Business Profiles.
- Experience with Google Business Profile review management and local listing accuracy.
- Working knowledge of Google Search Console and Google Analytics.
- Ability to interpret marketing data and explain findings to non-technical clients.
- Professional experience using AI tools such as Claude and ChatGPT.
- Strong editorial judgment and ability to review and improve AI-generated content.
- Strong written and verbal English communication skills.
- Excellent organization and attention to detail.
- Ability to manage multiple client accounts and priorities independently.
- Strong problem-solving and follow-through skills.
- Availability to work full-time during U.S. Mountain Time hours.
Nice to Have:
- Experience with Google Ads.
- Experience managing multiple local SEO accounts simultaneously.
- Experience working with local service businesses or other location-based businesses.
- Familiarity with additional SEO, analytics, reporting, or marketing platforms.
- Experience identifying opportunities for account growth or additional services.
Typical Day:
Your day will balance proactive account management, local SEO work, client communication, and performance analysis.
You may start by reviewing client messages and identifying anything that requires immediate attention. You’ll then work on tasks such as optimizing Google Business Profiles, reviewing Google Search Console for ranking or search-performance changes, analyzing Google Analytics data, and preparing client reports.
You’ll also use Claude or ChatGPT to assist with research and content-related tasks, while reviewing and refining the output before it is delivered. Throughout the day, you’ll communicate with clients, provide updates, address issues, coordinate with internal teams, and identify opportunities to improve account performance or introduce additional services where appropriate.
Interview Process:
- SparkHire Video Interview
- Client Interview
- Offer Stage
Originally posted on Himalayas