区域营销专员
Regional Marketing Specialist
Binance 是一个领先的全球区块链生态系统,是交易量和注册用户最多的加密货币交易所。我们凭借行业领先的安全性、用户资金透明度、交易引擎速度、深度流动性以及无与伦比的数字资产产品组合,赢得了 100 多个国家超过 3 亿人的信赖。Binance 的服务涵盖交易与金融、教育、研究、支付、机构服务、Web3 功能等。我们利用数字资产和区块链的力量,构建一个包容性的金融生态系统,以推进货币自由并改善全球人们的金融可及性。
职责:
- 以亲力亲为的方式执行所有营销工作。参与整合营销活动,从策略和简报开始,到执行和效果评估。
- 持续探索新的内容、渠道、创意和其他想法,用于实验、优化和获取增长。
- 通过各种本地社交渠道构建、管理和扩展我们的社区。通过社交媒体和内容营销策略提高覆盖面、互动率和转化率。
- 管理本地论坛、社交平台和聊天群组,与社区互动并提升积极参与度。
- 寻找其他途径来建设社区,管理 KOL 和联盟伙伴。
- 设计并实施激励计划,以促进现有和潜在网络的参与和增长。
- 协调天使团队与 Binance 团队(包括商务拓展、市场营销、获取潜在客户、市场调研、数据请求等)之间的跨部门合作。
- 策划并实施线上线下活动方案和概念。
- 管理预算、发票、与活动管理、营销库存管理和项目财务管理相关供应商的联络与谈判。
要求:
- 具有丰富的社区管理经验,具备强烈的责任心和情商。对在初创环境中工作充满热情。
- 2 年以上发起社区项目的经验(例如:建立在线论坛、启动大使计划、创建活动系列、撰写电子邮件通讯、管理社交媒体:Instagram、Facebook、Telegram)。
- 1 年以上管理线上线下活动的经验。在 Telegram 或类似渠道上具有管理并吸引社区的实绩。
- 理解加密货币相关的术语和概念。
查看英文原文
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities:
- Execute all marketing efforts with a hands-on approach. Work on integrated campaigns, starting with strategy and brief, and work on executing and measuring performance.
- Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth.
- Structuring, managing and growing our community via various Local Social Channels. Increase reach, engagement and conversion through social media and content marketing strategies.
- Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.
- Identify additional avenues to build community, KOL/Affiliates Management.
- Designing and implementing incentive programs to promote engagement and growth with existing and potential networks.
- Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.).
- Brainstorming and implementing online/offline event plans and concepts.
- Management of budgeting, invoicing, liaising and negotiation with vendors for event management, marketing inventory management and program finance management.
Requirements:
- Proven community management experience with strong ownership and emotional intelligence. Strong passion for working in a start-up environment.
- 2+ years experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter, managing social media: Instagram, Facebook, Telegram).
- 1+ year experience in managing online/offline events. Proven track record in managing and engaging communities via Telegram or similar channels.
- Understanding of cryptocurrency related terminologies and trends.
- Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
- Excellent organizational skills, ability to multitask with great time management skills.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Originally posted on Himalayas