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Director, Thought Leader Engagement and Development
关于艾伯维
在艾伯维旗下的Allergan美学部门,我们开发、制造并推广一系列领先的美学品牌和产品。我们的美学产品组合包括面部注射剂、身体塑形、整形外科、护肤产品等。我们的目标是持续为客户提供创新、教育、优质服务以及对卓越的承诺,同时保持个性化的服务。如需更多信息,请访问 https://global.allerganaesthetics.com/。关注LinkedIn上的Allergan美学部门。
美国思想领袖参与与发展总监,美国医学美学部门,将负责在其区域内执行年度关键意见领袖(KOL)策略,并通过管理与KOL及目标新兴客户的关系,为美国医学美学部门的营销计划的制定和实施做出贡献。
他们将与销售领导(ASLs)和商业总监合作,负责其所在区域所有KOL的选择、管理和规划。
他们将负责策划和执行Allergan设计的项目,以教育和/或积极影响KOL群体和其他医疗保健提供者,服务于Allergan美国医学美学部门。此外,您还需根据批准的产品策略和信息,在该区域内制定并传达高质量的市场支持。
他们将与市场营销、战略传播、Allergan诊所顾问、战略客户团队、销售主管、Allergan医学研究所、公共关系、MSL和全球商业发展团队紧密合作,推荐、创建并执行针对KOL的战略计划和与美国医学美学部门的互动。该职位将负责与四个美国医学美学现金支付业务部门协作和协调,并监督关键客户关系,包括现有美国KOL的发展、下一代KOL以及美国医学美学市场中的新兴领导者。
思想领袖总监会与关键决策者、思想领袖和关键利益相关者建立关系,以提升Allergan的影响力和竞争优势。根据法律和监管合规要求,培养VIP客户、演讲者、培训师和Allergan倡导者,以向医生和美学医疗保健专业人员(AHCPs)介绍Allergan的获批产品。与我们的Ma
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About AbbVie
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
The Director, US Thought Leader Engagement and Development, U.S. Medical Aesthetics, will be responsible for executing on the annual Key Opinion Leader (KOL) strategy within their Area and contributing to the development and implementation of the marketing plan for U.S. Medical Aesthetics through the management of relationships with KOLs and targeted emerging accounts.
They will be responsible for partnering with sales leadership (ASLs) and Commercial Directors in the selection, management and planning for all KOLs of their individual area.
They will be responsible for the planning and execution of Allergan’s programs designed to educate and/or positively impact the KOL community and other healthcare providers for the Allergan U.S. Medical Aesthetics organization. Additionally, you will be expected to develop and communicate high-quality market support in line with the approved product strategy and messaging within the area.
They will work closely with Marketing, Strategic Communications, Allergan Practice Consultants, Strategic Account teams, Sales Heads, Allergan Medical Institute, Public Relations, MSL and Global Commercial Development teams to recommend, create, and execute KOL-focused strategic plans and engagements with U.S. Medical Aesthetics. This position will be responsible for collaborating and coordinating with all four U.S. Medical Aesthetic cash pay franchises, and overseeing key customer relationships, including the development of existing U.S. KOLs, next-generation KOLs, and emerging leaders within the U.S. Medical Aesthetic market.
The Thought Leader Director develops relationships with key decision-makers, thought leaders, and key stakeholders to increase Allergan’s presence and competitive position. In accordance with legal and regulatory compliance, develops VIPs, speakers, trainers, and Allergan advocates in order to educate physicians and Aesthetic HCPs (AHCPs) about Allergan’s approved products. In conjunction with our Marketing, Strategic Communications, and Global Commercial Development teams the Thought Leader Director will develop long-term relationships and advocacy for Allergan Aesthetics as well as an advocate for the Key Opinion Leader community we serve.
· Thought Leader/KOL Management – Allergan Medical Aesthetics-50%
· Creates KOL plans in coordination with strategic and marketing business plans. Leverages services across U.S. Facial Aesthetics for maximum franchise value.
· Develop a strategy on how to engage key Areas KOL relationships and leverage across U.S. Medical Aesthetics (in office, out of office, etc)
· Increase KOL satisfaction by liaising with Medical Aesthetic Leadership to ensure KOL concerns/needs are addressed in a timely and thorough manner.
· Collaborates with U.S. Medical Marketing and Strategic Communication teams on KOL tactical programs in line with U.S. Facial strategic plans.
· Liaison for KOL communications for U.S. Medical Aesthetics presence at major medical meetings and to identify up-and-coming meetings to include those AHCP-focused meetings.
· Build and maintain the TEN app (or KOL Tracking platform), updating KOL information on an ongoing basis.
· Business Unit Collaboration-30%
· Initiates and pursues opportunities to involve U.S. Medical Aesthetics in meaningful programs at key accounts to ensure that Allergan is strategically and strongly positioned
· Identifying the next generation of influential KOL’s
· Responsible for organizing Allergan Aesthetics Market Insights Programs for Area KOL targeted accounts which will include representatives from each of our 4 Medical Aesthetics cash pay franchises
· Responsible for including appropriate internal stakeholders including Tech, Marketing, National Account, TLD, and other key stakeholders where appropriate
· Develops programs for next generation area/region level opportunities; along with special projects
· Liaise with sales teams to reinforce and highlight the key and current product/portfolio opportunities with key customers
· Responsible for organizing Allergan Aesthetics Market Insights Programs for Area KOL targeted accounts which will include representatives from each of our 4 Medical Aesthetics cash pay franchises
3. Society Meetings-20%
· Responsible for attending key industry led society meetings, engaging Area level KOLs and assisting in setting up meetings with our cross functional business partners. 10-12 meetings per year is the expectation.
· Coordinating with Society Meeting leads Area KOL attendees to establish receptions, dinner meetings, and symposia to promote the Allergan Aesthetics partnership during both local and national society meetings.
· Helps to partner with area level society meeting owners to recommend new Speakers, Content, and agenda modification that highlights Allergan Aesthetics’ growth strategy to include AMI representation, ADC and APC teams
· Liaise with sales teams to reinforce and highlight the key and current product/portfolio opportunities with key customers
- Bachelor’s degree or equivalent combination of experience and education required; Master’s degree preferred
- 10 or more years of sales and/or marketing management experience
- Thorough knowledge of the healthcare or pharmaceutical industry
- Essential Skills and Abilities
- Ability to:
- Develop and execute key strategies
- Develop relationships with physicians, AHCPs, Society meeting owners and leadership teams, and other healthcare professionals
- Work effectively in a matrixed environment
- Develop first-line managers and emerging leaders through peer influence and mentoring
- Monitor field activity to ensure balanced workloads; exercise control over resources, budgets, and expenses; oversee business operations, etc.
- Travel 75%+
- Ability to establish credible and effective customer relationships through strategic discussion and engagement.
- Ability to prioritize critical activities and relationships with internal and external stakeholders across all 4 Aesthetic Divisions.
- Exhibits:
- A high degree of technical expertise and business acumen
- Excellent interpersonal skills to effectively work with many diverse customers
- Strong creative and conceptual thinking skills
- Excellent presentation skills to engage and meet the needs of various audiences
- Strong analytical, consulting, and business planning skills
- Demonstrates (proven) experience:
- Positive role model with superior leadership qualities
- Excellent written and verbal communication skills
- Experience working with finances/budgets
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
· The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
· We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
· This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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