PPC/绩效营销专员(Google & Meta 广告)
PPC/Performance Marketing Specialist (google & meta ads) - (003 - 01294)
寻找菲律宾本地候选人
职位角色:PPC/效果营销专家
薪资范围:2,500 澳元 - 4,500 澳元 / 月
合作类型:独立承包协议
工作时间:该职位需要与澳大利亚业务时间(大约上午9点 - 下午5点,周一至周五)保持一致以进行协作,但作为承包商,您将有灵活的时间管理方式。
我们是谁:在 Hunt St,我们帮助澳大利亚公司招聘菲律宾的顶级远程人才。对于此职位,您将直接与客户签订独立承包协议。我们不是外包公司。我们所有的职位都是100%远程的,您可以在家工作。
客户是谁:我们正在超越“商品化新闻”,提供高水平的市场情报。我们是一支讲故事者和策略师的团队,重视有意识的高质量工作。这个职位提供了在高风险全球行业中学习高级营销技术与心理方面的独特机会
职位概述:我们正在寻找一位效果营销专家,能够超越广告活动的设置,真正从头到尾推动广告策略。这不是一个“建立活动并监控它”的职位;我们需要一位了解支出背后业务目标,并能主动做出决策以达成目标的人。
主要职责:
- 在各个平台(Google Ads、Meta 及其他必要平台)上制定并负责整体付费媒体策略,而不仅仅是执行下发的简报
- 将业务目标(ROAS、CPA、潜在客户数量、收入目标)转化为连贯的渠道和预算策略
- 重新定义以 CPL/CPA(每线索成本)、营销合格线索(MQLs)、潜在客户数量和流量质量为核心的 KPI
- 持续测试、分析和优化广告活动,基于绩效数据进行操作,而不仅仅是“设置后就忘记”
- 识别新的增长机会、受众细分或尚未开发的渠道
- 管理广告活动和渠道之间的预算分配,以最大化回报
- 报告绩效时提供清晰的见解和战略建议,而不仅仅是原始数据
- 与创意/内容团队合作,确保广告创意与实际转化的内容一致
- 跟踪平台变化、算法更新和行业趋势,以保持策略的竞争力
要求
所需技能和资格:
- 有实际负责策略和预算的效果营销活动经验(不只是执行)
查看英文原文
Looking for Philippines-based candidates
Job Role: PPC / Performance Marketing Specialist
Compensation range: $2,500 AUD - $4,500 AUD / Monthly
Engagement type: Independent Contractor Agreement
Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.
Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.
Who The Client Is: We are moving beyond "commodity news" to provide high-level market intelligence. We are a team of storytellers and strategists who value deliberate, high-quality work. This role offers a unique opportunity to learn the technical and psychological aspects of high-level marketing within a global, high-stakes industry
Role Overview: We're looking for a Performance Marketing Specialist who can think beyond campaign setup and actually drive the ad strategy end-to-end. This isn't a "build the campaign and monitor it" role; we need someone who understands the business goals behind the spend and makes proactive decisions to hit them.
Key Responsibilities:
- Develop and own the overall paid media strategy across platforms (Google Ads, Meta, and others as needed) not just execute briefs handed down
- Translate business objectives (ROAS, CPA, lead volume, revenue targets) into a coherent channel and budget strategy
- Reframe KPIs around CPL/CPA (Cost Per Lead), Marketing Qualified Leads (MQLs), lead volume and traffic quality.
- Continuously test, analyze, and optimize campaigns based on performance data going beyond "set and forget"
- Identify new growth opportunities, audience segments, or channels the business hasn't tapped yet
- Manage budget allocation across campaigns and channels to maximize return
- Report on performance with clear insights and strategic recommendations, not just raw metrics
- Collaborate with creative/content teams to ensure ad creative aligns with what's actually converting
- Stay ahead of platform changes, algorithm updates, and industry trends to keep strategy competitive
Requirements
Required Skills and Qualifications:
- Proven experience running performance marketing campaigns with real ownership of strategy and budget (not just an execution/support role)
- Strong grasp of Google Ads, Meta Ads Manager, YouTube Ads, and LinkedIn Campaign Manager and analytics tools (GA4, etc.)
- Demonstrated ability to read data and turn it into a strategic pivot not just a report
- Experience managing meaningful ad spend and being accountable for ROI
- Comfortable working autonomously and communicating directly with stakeholders on strategy, not just status updates
- Strong English communication skills for working directly with an Australian client
Nice to Have
- Familiarity with CRM/attribution tools such as HubSpot and Active Campaign
- Prior experience in financial media, capital markets, mining/resources, or high-ticket B2B service sectors.
- Hands-on knowledge of ad policy compliance for financial and resource publishing.
Work Arrangement & Expectations:
This is a remote role that will be set up as an independent contractor engagement.
To ensure alignment and transparency, successful candidates will be expected to:
- Disclose any existing ongoing roles or client work
- Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)
Originally posted on Himalayas