Director, Data Strategy & Services
#### 公司简介
一切始于2004年阳光明媚的加利福尼亚州圣地亚哥，一位有远见的工程师Fred Luddy看到了改变我们工作方式的潜力。如今，ServiceNow已成为全球市场领导者，为超过8100家客户提供创新的AI增强技术，其中包括85%的财富500强®企业。我们智能的基于云的平台无缝连接人员、系统和流程，使组织能够找到更聪明、更快、更好的工作方式。但这只是我们旅程的开始。加入我们，共同实现让世界更好地为每个人工作的使命。
#### 职位描述
**构建推动个性化与收入加速的GTM数据基础**
数据策略与服务总监负责直接支持我们的营销运营和GTM速度的数据战略。您将领导客户数据平台（CDP）、身份图谱以及受控的实时数据基础设施的产品路线图，这些基础设施支持在Marketo、Adobe AEM、Demandbase和我们的分析堆栈中进行个性化、归因和AI驱动的收入决策。
这是一个高影响力的產品領導職位，您的決策將影響一個100多人的GTM組織——直接影響活動速度、個性化深度和收入團隊的支援能力。您將把複雜的數據挑戰轉化為簡單易用的功能，讓營銷和銷售團隊更快行動。
**您將負責：**
- 主導CDP、身份解析和數據增強的路線圖——優先考慮營銷運營和收入團隊大規模執行所需的內容
- 領導身份圖譜擴展——親自參與匹配邏輯、確定性/概率模型和跨渠道 stitching，這些技術支持實時個性化
- 將數據質量作為競爭優勢——定義並執行SLO（身份匹配率、新鮮度、完整性），這些指標直接影響活動表現和歸因準確性
- 支持大規模的AI/ML——確保您的數據管道和特徵工程支持預測評分、旅程傾向性和流失模型，這些模型推動GTM決策
- 在不阻礙的前提下進行治理——設計隱私和合規框架（GDPR、CCPA、美國新興法律），在保護業務的同時促進創新和實時激活
- 制定數據集成標準——讓IT、數據工程和下游團隊有信心地行動——定義延遲目標、SLA和集成模式
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#### Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
#### Job Description
**Build the GTM Data Foundation That Powers Personalization & Revenue Acceleration**
The Director, Data Strategy & Services owns the data strategy that directly enables our marketing operations and GTM velocity. You'll lead the product roadmap for our Customer Data Platform (CDP), identity graph, and the governed, real-time data infrastructure that powers personalization, attribution, and AI-driven revenue decisions across Marketo, Adobe AEM, Demandbase, and our analytics stack.
This is a high-impact product leadership role where your decisions cascade across a 100+ person GTM organization—directly influencing campaign velocity, personalization depth, and revenue team enablement. You'll translate complex data challenges into simple, usable capabilities that let marketing and sales move faster.
**What you get to do:**
- Own the roadmap** for CDP, identity resolution, and data enrichment—prioritizing what marketing operations and revenue teams need to execute at scale
- Lead identity graph expansion** with hands-on input into matching logic, deterministic/probabilistic models, and cross-channel stitching that powers real-time personalization
- Drive data quality as a competitive advantage**—define and enforce SLOs (identity match rate, freshness, completeness) that directly impact campaign performance and attribution accuracy
- Enable AI/ML at scale**—ensure your data pipelines and feature engineering support predictive scoring, journey propensity, and churn models that drive GTM decisions
- Govern without gating**—architect privacy and compliance frameworks (GDPR, CCPA, emerging US laws) that protect the business while enabling innovation and real-time activation
- Set data integration standards** that let IT, Data Engineering, and downstream teams move confidently—defining latency targets, SLAs, and integration patterns that scale
#### Qualifications
**Who You Are**
- You've led data strategy, MarTech operations, or CDP implementation in a B2B SaaS environment and know what "good" looks like operationally
- You've managed product roadmaps for data capabilities with multiple stakeholder groups pulling in different directions—and found elegant ways to prioritize
- You're fluent in modern GTM stacks: CDP (Adobe, Salesforce, Treasure Data), CRM (Salesforce, Dynamics), MAP (Marketo, HubSpot), ABM (Demandbase), and analytics (CJA, Snowflake)
- You understand identity resolution challenges (deterministic matching, probabilistic modeling, cross-channel stitching) and can evaluate or guide technical solutions
- You've shipped data governance frameworks that actually worked—balancing security/compliance with the speed marketing needs
- You can translate "we need a unified identity graph" into concrete milestones, measurable outcomes, and quarterly execution plans
- You're comfortable in the room with C-level GTM leaders, IT architects, and data engineers—and can speak credibly to all three
- You've supported AI/ML use cases in GTM (churn models, propensity scoring, audience segmentation)
- _**Highly Preferred**_: experience with Adobe suite, Kafka or Snowflake
For positions in this location, we offer a base pay of **$173,300 - $238,300**, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
#### Additional Information
**Work Personas**
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. [Learn more here](https://careers.servicenow.com/life-at-servicenow#workpersonas). To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
**Equal Opportunity Employer**
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
**Accommodations**
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [globaltalentss@servicenow.com](mailto:globaltalentss@servicenow.com) for assistance.
**Export Control Regulations**
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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