付费广告专员，时尚
Paid Advertising Specialist, Fashion
## 我们是谁：
Power Digital 是一家以人工智能为核心的增长公司，位于世界级人才和专有技术的交汇点。我们通过结合深厚的垂直领域专业知识、战略思维和企业智能，帮助领先的和新兴品牌实现增长，从而推动可衡量的业务成果。
在过去十多年里，我们一直围绕一个信念构建业务：最好的技术能让优秀的人变得更好。我们的策略师、创意人员、分析师和技术专家团队使用 Omega，我们的 AI 操作系统，来更快地发现机会，调查推动表现的因素，并以更高的速度和精度执行已批准的工作。在 Omega 背后是 Iris，我们的专有智能层，基于多年的真实表现数据、战略框架、测试以及从我们客户组合中获得的学习经验。AI 扩展了我们人员的思考、创造、解决更复杂问题和做出更好决策的能力。人类的判断力、创造力和责任感仍然是我们工作方式的核心。
作为一家以人为本的公司，我们重视背景和经验的多样性。我们坚信我们的员工和文化是成功的关键。我们与客户紧密合作，作为他们团队的延伸，跨策略、执行和测量工作，识别真正阻碍增长的因素并确定下一步行动。我们的文化由充满好奇心、有抱负、有责任感并致力于为客户和彼此交付有意义结果的人组成。
在 Power Digital，我们认为未来属于将最佳人才与最佳技术相结合的团队。我们正在今天打造这样的未来。
#### **日常职责：**
付费广告专家负责支持其业务范围内的付费广告活动的执行和表现，与主要策略师密切合作，或独立负责一组核心客户的端到端策略。付费广告专家是一个善于学习的人，热衷于解决问题，并渴望提升自己的技术、战略和分析技能。他们具备出色的沟通能力，能与主要策略师良好协作。他们以可靠和注重细节著称，确保按时交付高质量的工作。他们积极参与支持报告、优化和常规活动管理。他们在职责上是主动的，能够有效管理自己的工作流程。
查看英文原文
## Who We Are:
Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.
For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.
As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.
At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.
#### **A day in the life:**
The Paid Advertising Specialist is responsible for supporting the execution and performance of paid advertising campaigns across their book of business, partnering closely with the lead Strategist or independently owning end-to-end strategy for a select group of core clients. The Paid Advertising Specialist is an attentive learner, eager to problem solve, and hungry to grow their technical, strategic, and analytical skills. They have great communication skills and collaborate well with their lead Strategists. They are known for their reliability and attention to detail, resulting in high-quality work delivered on time. They are actively involved in supporting reporting, optimizations, and routine campaign management. They are a self-starter when it comes to their responsibilities and manage their workflow efficiently and effectively.
*****Proficiency in spoken and written English at an advanced level is required for this role.**
#### **Key Responsibilities:**
- Maintain flawless execution across all paid advertising platforms (Meta, Google, TikTok, etc.), ensuring accurate setup, tracking, naming conventions, and rigorous QA with zero revenue-impacting errors.
- Operate with high ownership and autonomy, independently managing timelines, budgets, pacing, and day-to-day performance without the need for reminders or constant oversight.
- Execute and optimize paid advertising programs end-to-end, including ad builds, optimizations, reporting, pacing, and ongoing performance monitoring.
- Demonstrate strong strategic thinking, proactively identifying growth opportunities, forming test hypotheses, and recommending data-backed optimizations aligned to client goals.
- Maintain a client-first mindset, consistently incorporating client objectives, constraints, and brand nuances into executional and strategic decision-making.
- Show calm, solutions-oriented problem solving, especially during performance volatility, technical issues, or major campaign pivots.
- Ensure accurate budget pacing and adherence to planned spend, proactively flagging risks or opportunities before issues arise.
- Own the upkeep and execution of client testing roadmaps, including project management of next steps and prioritization of experiments.
- Deliver on-time launches and updates for all campaigns and key deliverables.
- Autonomously prepare and present performance reports and recaps, using clear data storytelling to communicate insights and next steps.
- Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, to inform strategy, execution, and reporting.
- Add value beyond execution by introducing new ideas, efficiencies, frameworks, or process improvements that enhance team operations or client outcomes.
- Utilize AI technologies to improve efficiency, performance analysis, and operational workflows where applicable.
#### **Role Requirements:**
_1-2 years of digital marketing; Agency experience a plus_ _1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus_ _1+ years experience with Meta or Google Ads for direct response campaigns; additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc)_ _1+ years experience leading paid advertising strategy for direct response marketing efforts_ _1+ years experience with Google Analytics, Shopify; other technical platforms a plus_ _1 year experience client facing and handling communications_ _Excellent Excel skills with clear understanding of advanced Excel features_ _Excellent data analytics skills_ _Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills_ _Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development_
**Key Performance Indicators (KPIs)**
- Managing a full workload indicated by $20K revenue/employee
- 90% Client Retention, evaluated biannually
**Most Important Things (MITs)**
- Strategically Manage and Communicate Performance Insights
- Execute and Optimize Paid Advertising Campaigns Across Channels
- Leverage Tools and Technology for Efficiency and Innovation
_Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility._
_Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at [https://powerdigitalmarketing.com/company/careers/](https://powerdigitalmarketing.com/company/careers/)_ _[.](https://powerdigitalmarketing.com/company/careers/) If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at_ [_recruiting@powerdigital.com_](mailto:recruiting@powerdigital.com) _before taking any further action in relation to the correspondence._