媒体高级营销经理，罕见病领域
Media Senior Marketing Manager, Rare Disease
### **职业类别**
市场
### **职位描述**
### 加入安进为患者服务的使命
在安进，如果你觉得自己是更大事业的一部分，那是因为你确实是。我们的共同使命——为患有严重疾病的患者服务——推动着我们所做的每一件事。
自1980年以来，我们在对抗世界上最难治愈的疾病中，帮助开创了生物技术领域。我们专注于四个治疗领域——肿瘤学、炎症、普通医学和罕见病，每年惠及数百万患者。作为安进团队的一员，你将帮助对患者的生活产生持久影响，我们通过研究、生产和交付创新药物，帮助人们延长寿命，过上更充实、更幸福的生活。
我们获奖的文化具有协作性、创新性和基于科学的特点。如果你热衷于挑战，并且能在其中找到机会，你将在安进团队中茁壮成长。加入我们，改变患者的生命，同时改变你的职业生涯。
罕见病高级市场经理
### **你将负责**
让我们一起行动，改变世界。在这个关键角色中，你将负责领导所有媒体和媒体合作的规划与实施，这对安进肿瘤学品牌商业成功至关重要。媒体负责人将支持面向消费者（DTC）和专业目标（HCP）的媒体策略、投资和评估。该角色的关键在于开发并推广对核心目标人群的深入理解，以及对DTC和HCP媒体环境（包括传统和新兴媒体）的广泛了解。
高级媒体经理将向罕见病美国媒体副总监汇报，并与内部和外部跨职能合作伙伴紧密合作，负责领导和管理我们的媒体代理公司。
- 支持开发和实施创新、强大的多渠道媒体计划，包括与关键媒体渠道的战略合作。
- 与品牌团队合作，主导品牌媒体简报的制定。
- 管理品牌媒体计划的所有要素，包括指导代理公司制定年度和年度内计划，满足既定目标，跟踪每周、每月和每季度的关键指标，并确保预算内的交付。
- 与全球客户中心（GCC）媒体团队、品牌团队和代理公司合作，在RDBU产品组合中优化产品组合媒体策略、定位和战术品牌计划
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### **Career Category**
Marketing
### **Job Description**
### Join Amgen’s Mission of Serving Patients
At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.
Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.
Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
Media Senior Marketing Manager, Rare Disease
### **What you will do**
Let’s do this. Let’s change the world. In this vital role you will be responsible for leading the planning and implementation of all media and media partnerships, critical to commercial success of Amgen’s Oncology brands. The media lead will support both consumer (DTC) and professionally-targeted (HCP) media strategies, investments and measurement. Critical to the role will be developing and evangelizing an in-depth understanding of the core targets, and extensive knowledge of the DTC and HCP media landscapes, both traditional and emerging.
The Senior Manager of Media will report into the Associate Director, US Media of Rare Disease and will partner heavily with internal and external cross-functional partners and be responsible for leading and managing our media agencies.
- Support the development and implementation of innovative, powerful multi-channel media plans, including strategic partnerships with critical media outlets.
- Lead development of brand media briefs in partnership with brand teams.
- Manage all elements of brand media plans, including leading the agency to develop annual and in-year plans, that meets agreed objectives, tracking weekly, monthly and quarterly critical metrics and ensuring delivery on budget.
- Work across the RDBU portfolio, in partnership with the GCC Media Team, brand teams and agency, to optimize the portfolio media strategy, targeting and tactical brand plans to drive synergies, effectiveness and efficiencies.
- Lead strategic development and realization of media partnerships, improving return on investment, value and performance.
- Uncover insights to drive continuous optimization of media plans based on metrics, and ensure findings are shared and applied across brands.
- Leadership of media agency to hold them accountable to the highest standards of performance.
- In partnership with CD&A, develop and track metrics for media mix and media effectiveness, while linking to the KPIs and broader success metrics of the brand.
- Be the brand liaison and key support to Corporate advocacy, Patient advocacy and SciComm.
- Implement test and learns to support marketing innovation in media.
- Enhance processes to improve the way we operate with our media agency and deliver reporting, financials, and best practices for the brands.
- Drive media training initiatives to help upskill within the organization.
- Onboard new media partners on the Amgen processes.
- Support key GCC Media Enterprise projects and contribute to the future evolution of GCC Media
- Lead project management initiatives on new media assignments
- Attend external and internal training/conferences and share insights with GCC Team
### **What we expect of you**
We are all different, yet we all use our unique contributions to serve patients. The media driven professional we seek is a candidate with these qualifications.
**Basic Qualifications:**
Doctorate degree and 2 years of client-side marketing/media and/or Agency Media
### Or
Master’s degree and 4 years of client-side marketing/media and/or Agency Media experience
### Or
Bachelor’s degree and 6 years of client-side marketing/media and/or Agency Media experience
### Or
Associate’s degree and 10 years of client-side marketing/media and/or Agency Media experience
### Or
High school diploma / GED and 12 years of client-side marketing/media and/or Agency Media experience
**Preferred Qualifications:**
- Deep HCP/DTC Marketing/Media Experience
- Technical competencies: Media targeting and segmentation, Multi-channel and Omni-Channel media plan development, media measurement/optimization, and agency leadership
- Expertise in DTC media planning and deliveries for traditional/linear/TV as well as digital channels
- Deep Experience designing and implementing HCP-targeted media efforts, including NPP activation of target lists, Third Party Agreements (TPA) management, omnichannel integration, data leads and alert targeted HCP programs, custom programs, EHR, Display, Programmatic, SEM and SEO, etc.
- Strong analytical skills with an ability to uncover insights from performance/measurement tracking to drive action that increases brand impact
- Strong ability in both proactively leading cross-functional teams, and in being a member of a cross-functional team
- Strong communication effectiveness: The ability to optimally empower, effectively engage, connect, and influence senior management and marketing organizations
- Ability to explain complex details in concise and clear ways to drive team member alignment
- Ability to translate and communicate sophisticated, complex information/strategies into simple and impactful executional media plans
- Experience working within creative and/or media agencies
- Preferred experience working in rare disease and/or therapeutic areas with small patient/customer audience sizes
- Pharmaceutical marketing experience
- Strong project management skills
- Strong interpersonal skills
- Experience working across multiple agencies and media channels
- Multi-tasking abilities to work across multiple brands with multiple indications and target audiences
### **What you can expect of us**
As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.
In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models, including remote and hybrid work arrangements, where possible
### Apply now and make a lasting impact with the Amgen team.
### **careers.amgen.com**
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
### Application deadline
Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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**Salary Range**
143,589.65USD -194,268.35 USD