高级产品经理，增长
Senior Product Manager, Growth
我们相信，人们与财务的互动方式将在未来几年发生巨大改善。我们致力于通过构建数千名开发者用来创建自己产品的工具和体验，推动这一变革。Plaid 为数以百万计的人们依赖的工具提供支持，帮助他们过上更健康的财务生活。我们与 Venmo、SoFi、多家财富 500 强公司以及许多大型银行合作，让人们能够轻松地将财务账户连接到他们想要使用的应用和服务。Plaid 的网络覆盖美国、加拿大、英国和欧洲的 12,000 家金融机构。公司成立于 2013 年，总部位于旧金山，在纽约、西雅图、华盛顿特区、罗利、伦敦和阿姆斯特丹设有办公室。
客户增长与体验（CGX）团队负责完整的客户生命周期——从客户第一次访问 plaid.com http://plaid.com 开始，到他们在注册、激活、采用及长期成功过程中的旅程。
在 CGX 中，增长团队负责 Plaid 最具杠杆效应的收入驱动因素。我们优化从客户首次注册步骤到上线并扩展的自助流程，构建扩大现有客户的升级销售策略，与 GTM 合作减少销售流程中的摩擦，并负责解锁最大客户的高级企业功能。我们以数据为先，利用流程分析和实验来发现并优先考虑能推动业务发展的决策。
作为增长团队的产品经理，你将负责 Plaid 最具杠杆效应的收入界面之一：从客户首次注册步骤到上线并扩展的自助流程。你将努力提高获取客户数量，减少流程摩擦，并提升 SMB 和长尾客户群体的收入效率。
你将与 Web 团队、工程、设计、BI/DS、营销和销售紧密合作，构建扩大现有客户的升级销售策略，无论是通过产品内实现还是转交给 GTM 作为合格机会，同时优化自助服务与销售辅助流程之间的交接。你还将协助塑造解锁更大客户的高级功能（例如 SSO、审计日志）。
这个职位适合一位以数据驱动增长的产品经理，他热衷于通过实验快速推动数字增长，同时进行更大的战略投资。这是一个具有显著影响力的个体贡献者角色，处于积极投资领域，且在 GTM 范围内有很高的可见度。
查看英文原文
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam.
The Customer Growth & Experience (CGX) team owns the full customer lifecycle - from the moment a customer lands on plaid.com http://plaid.com to their journey across onboarding, activation, adoption, and long-term success.
Within CGX, the Growth team owns Plaid's highest-leverage revenue levers. We optimize the self-serve funnel from a customer's first onboarding step through go-live and scale, build the upsell motion that expands existing customers, partner with GTM to remove friction from the sales flow, and own the premium enterprise features that unlock our largest customers. We operate data-first, using funnel analytics and experimentation to find and prioritize the bets that move the business.
As a Product Manager on the Growth team, you'll own one of Plaid's highest-leverage revenue surfaces: the self-serve funnel that takes customers from their first onboarding step through go-live and scale. You'll work to increase acquisition, reduce friction, and improve revenue efficiency across the SMB and long-tail base.
You'll partner closely with the Web team, Engineering, Design, BI/DS, Marketing, and Sales to build the upsell motion that expands existing customers, whether served in-product or routed to GTM as qualified opportunities, and to streamline the handoffs between self-serve and sales-assisted motions. You'll also help shape the enterprise features (e.g., SSO, audit logs) that unlock larger customers.
This role is ideal for a data-driven growth PM who's energized by moving the number quickly through experimentation while placing bigger strategic bets. It's an IC role with significant scope in an active investment area, with high visibility across GTM and Product leadership.
Responsibilities
- Own and optimize the self-serve funnel end to end, from the onboarding flow through go-live and scaling
- Drive scalable SMB and long-tail acquisition: grow new activated customers, reduce onboarding friction, and improve revenue efficiency
- Build the upsell/cross-sell motion, surfacing intelligent recommendations self-serve or as qualified opportunities for GTM
- Partner with GTM to understand the sales and account management flows, find where handoffs break down, and streamline for greater throughput
- Use funnel analytics, segmentation, and experimentation to find, size, and prioritize the highest-leverage bets
- Partner cross-functionally with Web, Engineering, Design, BI/DS, Marketing, and Sales to ship and measure impact
Qualifications
- 5+ years of product management experience
- Experience with product-led growth (PLG) at a B2B or API-first company, including top-of-funnel and activation funnels with quantifiable improvements
- Strong analytical and funnel-optimization skills; comfortable making decisions from experiment and funnel data, and partnering closely with BI/DS
- Track record partnering effectively with GTM teams (Sales, Partnerships, Marketing)
- Experience building acquisition motions for SMB and/or supporting key accounts at scale
- Excellent communication; can articulate tradeoffs clearly to GTM, Engineering, and cross-functional leadership
Nice to Have
- Experience in fintech
- Background in API-first or platform businesses
- Familiarity with website experimentation and funnel attribution
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.
Please review our Candidate Privacy Notice here https://plaid.com/legal/#candidate-privacy-notice.
Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.