品牌设计经理
Brand Design Manager
Tags: Web3 职位 • Web3 管理职位 • 加密货币营销职位 • 加密货币 UI/UX 职位 • 加密货币内容职位 • Web3 职位 • Web3 远程职位
Blockstream 由 Adam Back 博士于 2014 年创立，他与一群志同道合的密码学家和工程师共同致力于比特币及其改变世界的潜力。如今，Blockstream 是领先的比特币公司，为企业的机构和个人比特币用户提供前沿的基础设施解决方案。我们开发行业领先的比特币自托管解决方案、基于比特币的金融产品、二层扩展技术以及企业级区块链基础设施。
我们正在寻找一位高度参与、注重细节且富有创意的品牌设计经理，能够连接品牌战略、设计和执行。你不仅会定义品牌应该呈现的外观、感觉和沟通方式，还会亲自参与创建相关的资产、系统和框架。你将为产品、受众和渠道建立统一的品牌形象。你将与设计、市场、产品、业务和领导团队紧密合作，推动整个品牌生态系统的清晰度、一致性和质量，并提升我们的品牌形象。
你将负责的工作（职责）：
制定并完善与公司目标和价值观一致的整体品牌战略、愿景和叙述
构建和维护可扩展的品牌设计系统（视觉识别、字体、图标、图案、模板），同时适应消费者、企业和开发者受众
与产品设计团队合作，推动品牌美学在网页、产品 UI、营销、社交媒体渠道等领域的演变
与市场、产品和业务团队合作，确保品牌与公司目标和上市计划保持一致
在我们拓展新产品线和企业产品时，确保品牌一致性
了解行业最佳实践，保持品牌的活力和相关性
我们希望你在你身上看到的（必备资格）：
作为品牌设计师、制作人或类似角色的丰富经验
构建设计系统、风格指南和模块化品牌框架的经验
将战略转化为引人注目的视觉和语言身份系统的能力
对整合营销、用户旅程和多渠道活动（网页、产品、内容、社交、活动）有深入理解
具备动手设计技能（如 Figma、Illustrator、InDesign 等），能够自己创建资产
在动态设计方面的经验
查看英文原文
Tags: Web3 Jobs • Blockchain Manager Jobs • Web3 Marketing Jobs • Blockchain UI/UX Jobs • Web3 Content Jobs • Blockchain Web3 Jobs • Blockchain Remote JobsBlockstream was founded in 2014 by Dr. Adam Back and a group of fellow cryptographers and engineers who are passionate about Bitcoin and its potential to change the world. Today, Blockstream is the leading Bitcoin company, providing cutting-edge infrastructure solutions for enterprises, institutions, and individual Bitcoin users. We develop industry-leading Bitcoin self-custody solutions, Bitcoin-based financial products, second-layer scaling technologies, and enterprise-grade blockchain infrastructure.We are seeking a highly hands-on, detail-oriented and creative Brand Design Manager who can bridge brand strategy, design, and execution. You will not only define how a brand should look, feel, and communicate but will also roll up your sleeves to create the assets, systems, and frameworks that bring it to life. You will develop a unified brand identity across products, audiences, and channels. You will work closely with design, marketing, product, business, and leadership teams to drive clarity, cohesion, and quality across the entire brand ecosystem and enhance our brand.What You Will Be Doing (Responsibilities):Develop and refine the overarching brand strategy, vision, and narrative that align with company goals and valuesBuild and maintain scalable brand design systems (visual identity, typography, iconography, patterns, templates) while adapting to consumer, enterprise, and developer audiencesPartner with product design teams to evolve the brand aesthetic across web, product UI, marketing, social channels, and morePartner with marketing, product, and business teams to align brand with company objectives and go-to-market plansEnsure brand cohesion as we expand into new product lines and enterprise offeringsStay current with industry best practices to keep the brand fresh and relevantWhat We Look For In You (Required Qualifications):Proven experience as a brand designer, producer, or similar roleExperience building design systems, style guides, and modular brand frameworksStrong ability to translate strategy into compelling visual and verbal identity systemsStrong understanding of integrated marketing, user journeys, and multi-channel campaigns (web, product, content, social, events)Hands-on design skills (Figma, Illustrator, InDesign, etc.) where you can create assets yourselfExperience in motion graphics and content management systems (CMS)Experience working in a tech-driven industry or with SaaS productsNice To Haves (Preferred Qualifications):Experience in fintech, Web3, Bitcoin, or complex technical products🔒 Stay Safe from Job ScamsAll official Blockstream communication will come from an @blockstream.com email address. We will never ask you to share sensitive information or purchase equipment during the hiring process. If in doubt, contact us at Learn more about avoiding job scams here.Apply here 👉 Brand Design Manager