西班牙语促销团队负责人
Promo Team Lead – Spanish
作为推广团队负责人，你将管理一支由推广文案、音效工程师、视频剪辑师和配音合作伙伴组成的团队，为Pocket FM音频系列制作高质量的宣传广告。
该职位需要对推广内容创作、广告叙事、本地化、配音流程、质量控制、团队管理和创意优化有深入理解。你将负责全新推广内容的创作、其他地区广告向西班牙语的改编、制作质量、按时交付以及未达到性能标准广告的修改。
理想的候选人应是一位具有创造力的领导者，了解叙事、推广制作和以业绩为导向的广告。他们应能够带领跨职能团队，管理配音合作伙伴，保持高质量控制，并规模化交付高质量的推广素材。
他们应具备对西班牙语受众的深入了解，优秀的创意判断力，实际的制作理解能力，并能将性能反馈转化为明确的创意行动。
主要职责
1. 团队领导与创意方向
- 领导并指导推广文案、音效工程师、视频剪辑师和外部配音合作伙伴。
- 在文案、配音、音效混音、视频剪辑和最终交付方面提供创意方向。
- 确保团队资源得到充分利用，保持积极性，并与业务和创意目标一致。
- 建立一种以质量、速度和业绩为核心的高责任感文化。
2. 推广内容创作与本地化
- 监督全新推广广告、预告片和长篇推广脚本的创作。
- 将其他地区的成功广告改编为西班牙语和葡萄牙语。
- 确保所有推广内容符合当地文化，情感上具有吸引力，并适合西班牙语受众。
- 指导团队在钩子、故事铺垫、情感高潮、悬念和观众切入点方面的表现。
3. 制作与质量控制
- 负责从需求到最终素材交付的全流程推广制作。
- 对每个阶段进行质量检查，包括文案、配音、音效混音、视频制作和最终输出。
- 审查脚本、配音/配音输出、音效编辑、视频剪辑、字幕和最终创意内容。
- 确保每项素材符合Pocket FM的创意、语言、制作和性能标准。
4. 配音机构管理
- 识别、评估并引入西班牙语和葡萄牙语制作的配音机构。
- 与机构协调脚本交接、配音演员选角、录音、审听等事宜。
查看英文原文
As a Promo Team Lead, you will manage a team of promo writers, sound engineers, video editors, and dubbing partners to create high-quality promotional ads for Pocket FM audio series.
The role requires strong understanding of promo creation, ad storytelling, localization, dubbing workflows, quality control, team management, and creative optimization. You will oversee fresh promo creation, adaptation of ads from other geographies into Spanish, production quality, timely delivery, and reworks for ads that are not meeting performance benchmarks.
The ideal candidate is a creative leader who understands storytelling, promo production, and performance-driven advertising. They should be able to lead a multi-functional team, manage dubbing partners, maintain strong quality control, and deliver high-quality promo assets at scale.
They should have strong knowledge of Spanish audiences, excellent creative judgment, hands-on production understanding, and the ability to turn performance feedback into clear creative action.
Key Responsibilities
1. Team Leadership & Creative Direction
- Lead and guide promo writers, sound engineers, video editors, and external dubbing partners.
- Provide creative direction across writing, dubbing, audio mixing, video editing, and final delivery.
- Ensure the team is well-utilized, motivated, and aligned with business and creative goals.
- Build a high-ownership culture focused on quality, speed, and performance.
2. Promo Creation & Localization
- Oversee the creation of fresh promo ads, trailers, and long-form promotional scripts for audio series.
- Adapt successful ads from other geographies into Spanish Portuguese.
- Ensure all promos are culturally relevant, emotionally engaging, and suitable for Spanish audiences.
- Guide the team on hooks, story setup, emotional beats, cliffhangers, and audience entry points.
3. Production & Quality Control
- Own the end-to-end promo production process from brief to final asset delivery.
- Quality check every stage, including writing, dubbing, audio mixing, video creation, and final output.
- Review scripts, VO/dubbing output, audio edits, video cuts, captions, and final creatives.
- Ensure every asset meets Pocket FM’s creative, language, production, and performance standards.
4. Dubbing Agency Management
- Identify, evaluate, and onboard dubbing agencies for Spanish Portuguese production.
- Coordinate with agencies for script handover, voice casting, recording, revisions, and delivery.
- Review dubbing output for pronunciation, emotion, pacing, tone, and character fit.
- Track agency timelines, pending deliverables, feedback loops, and final submissions.
5. Performance Reworks & Optimization
- Review ads that are not meeting benchmark metrics and identify key creative issues.
- Create detailed and actionable rework hypotheses to improve ad performance.
- Suggest improvements such as stronger hooks, sharper conflicts, better pacing, improved localization, or revised visuals.
- Guide the team in creating alternate openings, new versions, and stronger creative angles.
- Apply campaign learnings to improve future promo concepts and execution.
6. Process, Tracking & Reporting
- Maintain show-level trackers for all ads being written, adapted, dubbed, edited, reviewed, and delivered.
- Track ownership, status, timelines, delays, feedback, and final delivery for each asset.
- Share weekly progress reports with the India team and relevant stakeholders.
- Create SOPs, checklists, and workflows to avoid leakages across the production process.
7. AI Tool Adoption
- Use GenAI tools for ad writing, ideation, VO production, image creation, video creation, and workflow improvement.
- Guide the team in using AI tools to improve speed, quality, and efficiency.
- Continuously explore new AI tools and workflows for promo production.
- Ensure AI-assisted outputs are reviewed for storytelling quality, cultural accuracy, and production readiness.
8. Market & Audience Understanding
- Apply strong understanding of Spanish consumer behavior, content consumption habits, and market trends.
- Ensure promos feel native, relevant, and compelling for Spanish audiences.
- Stay updated on digital ads, audio entertainment, trailer formats, and performance creative trends.
Qualifications
- Degree in Filmmaking, Marketing, Advertising, Media, Communications, or a related field.
- 8+ years of experience in ad creation, promo creation, trailer development, marketing creatives, ad copywriting, or performance creative production.
- Strong understanding of marketing, ad storytelling, promo creation, and audience engagement.
- Experience leading creative or production teams, including writers, editors, sound engineers, or external vendors.
- Excellent command of English and Spanish.
- Strong understanding of Spanish consumer behavior, content consumption patterns, and cultural nuances.
- Experience working with dubbing agencies, VO artists, production teams, or post-production vendors.
- Skilled in GenAI tools for writing, VO production, image creation, video creation, and creative workflow improvement.
- Ability to create SOPs, trackers, review systems, and scalable creative processes.
- Strong analytical ability to review ad performance and convert insights into actionable creative reworks.
- Excellent communication, stakeholder management, and leadership skills.
- Strategic thinker with strong ownership and business growth orientation.
- Understanding of performance marketing on Meta and UAC is a plus.