合作伙伴营销经理
Partner Marketing Manager
TCP Software致力于打造多元且包容的团队。然而，我们无法为该职位提供签证支持。
关于TCP Software
30多年来，TCP通过提供灵活、移动的考勤管理和劳动力解决方案，帮助组织更好地与员工互动。数以万计的客户和数百万用户信赖TCP，TCP为公共和私营部门的各种规模的组织提供行业领先的科技和个性化支持，满足其复杂的考勤、员工排班、休假管理和其他劳动力需求。我们正在快速增长，对未来成功的愿景清晰明确——我们希望您加入我们的旅程！
有关TCP Software的更多信息，请访问www.tcpsoftware.com或关注我们的LinkedIn或Facebook页面。
职位描述
合作伙伴营销经理在通过TCP的战略生态系统合作推动增长方面发挥关键作用。该职位将与主要合作伙伴共同制定并执行联合市场进入计划，管理联合营销活动，并在合作伙伴生态系统中建立知名度和需求。
与合作伙伴经理、销售团队以及更广泛的市场营销团队紧密合作，该职位在关系管理与营销执行之间架起桥梁——将合作关系转化为可扩展的需求生成引擎。
您将负责的工作
联合市场进入计划
- 与合作伙伴经理和合作伙伴利益相关者共同制定年度和季度联合营销计划。
- 为每项合作定义目标细分市场、联合价值主张、信息传递和使用场景。
- 确保合作伙伴的市场进入计划与整体营销、销售和产品策略保持一致。
联合营销活动执行
- 领导联合品牌活动的执行，包括网络研讨会、活动、数字活动、电子邮件培育、内容资料（如电子书、白皮书、案例研究）和社会推广。
- 管理营销联合预算，确保有效使用并跟踪投资回报率。
- 监督联合品牌材料、落地页和创意资产的设计、制作和部署。
需求生成与线索管理
- 通过协调项目推动合作伙伴提供的和合作伙伴影响的线索。
- 与营销运营、销售运营和业务发展团队合作，确保线索正确路由、归因和跟进。
- 监控活动表现并根据指标（线索、销售渠道、转化率、每线索成本）进行优化。
合作伙伴沟通与赋能
- 制作内容
查看英文原文
TCP Software is committed to cultivating a diverse and inclusive team. However, we’re unable to sponsor visas for this role.
About TCP Software
For more than 30 years, TCP has helped organizations engage their people by providing flexible, mobile timekeeping and workforce management solutions. Trusted by tens of thousands of customers and millions of users, TCP delivers best-in-class technology and personalized support to organizations of all sizes in the public and private sectors to meet their complex timekeeping, employee scheduling, leave management, and other workforce needs. Growth is happening, and our vision for a successful future is clear — we'd love for you to join us on this journey!
For more information on TCP Software, visit www.tcpsoftware.com or follow us on LinkedIn or Facebook.
About the Role
The Partner Marketing Manager plays a key role in driving growth through TCP’s strategic ecosystem partnerships. This person will develop and execute joint go-to-market plans with major partners, manage co-marketing campaigns, and build awareness and demand within partner ecosystems.
Working closely with Partner Managers, Sales, and the broader Marketing team, this role bridges the gap between relationship management and marketing execution — turning partnerships into a scalable demand-generation engine.
What You’ll Be Doing
Joint Go-To-Market Planning
- Co-develop annual and quarterly joint marketing plans with Partner Managers and partner stakeholders.
- Define target segments, joint value propositions, messaging, and use cases for each partnership.
- Ensure alignment of partner GTM plans with overall marketing, sales, and product strategies.
Co-Marketing Campaign Execution
- Lead the execution of co-branded campaigns including webinars, events, digital campaigns, email nurture, content assets (e.g., eBooks, white papers, case studies), and social promotion.
- Manage marketing co-op budgets, ensuring effective use and ROI tracking.
- Oversee design, production, and deployment of co-branded collateral, landing pages, and creative assets.
Demand Generation and Lead Management
- Drive partner-sourced and partner-influenced leads through coordinated programs.
- Collaborate with Marketing Ops, Sales Ops, and BDR teams to ensure proper lead routing, attribution, and follow-up.
- Monitor campaign performance and optimize based on metrics (leads, pipeline, conversions, cost per lead)
Partner Communications and Enablement
- Produce content kits and enablement toolkits to support partner engagement and execution.
- Develop internal and partner-facing sales enablement materials: battlecards, pitch decks, joint solution briefs, ROI calculators, and messaging frameworks.
- Ensure co-branding compliance and consistency with both TCP and partner brand standards.
Brand Visibility and Thought Leadership
- Identify and manage joint speaking opportunities at partner and industry events.
- Work with communications and content teams to create co-authored thought leadership, press releases, and joint customer stories.
- Manage and optimize partner marketplace presence and listings (e.g., listing in partner app directories).
Performance Tracking and Reporting
- Maintain a partner marketing KPI dashboard (leads, pipeline, budget utilization, campaign ROI, content engagement).
- Provide regular reports and insights to stakeholders, including quarterly business reviews (QBRs) with partners.
- Recommend improvements and adjustments to strategies based on results and learnings.
How Your Success Will Be Measured
- Development and launch of 3–5 high-impact co-marketing campaigns with strategic partners within the first 6 months.
- Contribution of a measurable partner-driven pipeline and revenue.
- Efficient usage of budgets with demonstrated ROI.
- Increased visibility and awareness of TCP within key partner ecosystems.
- Strong collaboration across marketing, sales, product, and partner teams.
Requirements
- 3–6 years of B2B marketing experience, ideally in SaaS or technology partnerships with 1-2 years in a Partner Marketing role.
- Demonstrated success in running co-marketing or channel marketing programs with enterprise technology partners.
- Strong skills in project management, cross-functional collaboration, and stakeholder communication.
- Experience with marketing automation, CRM systems (e.g., Marketo, Salesforce) and tracking attribution.
- Ability to manage budgets and measure return on marketing investments.
- Strong analytical mindset, comfortable with metrics and data-driven decision making.
- Excellent written and verbal communication skills.
- Bachelor’s degree in Marketing, Business, or related field (advanced degree is a plus).
Physical Requirements
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
- Travel up to 25%.
Benefits
- Competitive salary
- 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays
- 8 hours to volunteer and impact the community
- Comprehensive benefits (Health/Dental/Vision/ 401K)
- Employee Choice Benefit
Originally posted on Himalayas