高级产品营销经理，新产品
Senior Product Marketing Manager - New Products
关于Ramp
Ramp正在构建智能财务基础设施，嵌入企业每笔支出的交易流程中。我们自动化了超过2000亿美元年支出在70,000多家公司中的流动：授权付款、标记风险、分类支出并完成账务结算。
这些问题具有高风险、数据密集且不容失误。
我们招聘具有高度自主性和紧迫感的人才。我们更看重的是你所构建的东西，而不是你在哪里学习的。在Ramp，每个人都是从头到尾负责问题的建造者，并做出影响结果的重要决策。
Ramp的平均客户在第一年节省了5%的成本，并实现了16%的收入增长——远超没有使用Ramp的企业。我们认为每个有抱负的公司都值得拥有同样的工具。
如果你希望构建直接塑造企业如何移动和管理数十亿美元资金的系统，Ramp就是你的选择。
关于职位
Ramp正在打造新产品，这些产品将重新定义财务团队的运作方式。这些产品在市场策略尚不明确之前就已经开始：客户问题仍在不断打磨，产品快速演变，从早期信号到可持续增长的路径必须被构建。
我们正在招聘一名产品经理（新产品），负责这项工作。你将从最早期阶段就与产品和工程团队紧密合作，利用客户和市场洞察来帮助确定目标受众、塑造产品、定义故事，并建立商业化和采用策略。
这不是一个发布日历或资产制作的角色。你将负责产品的完整商业分析：客户问题、目标客户画像、定位、产品准备度、发布、销售线索、激活、采用、留存、验证以及下一个产品或上市策略干预措施。
你将负责的工作包括：
- 早期塑造产品战略。在路线图确定之前，将客户、市场和竞争证据带入产品决策。帮助团队识别切入点、目标细分市场、基本要求、差异化因素以及最具杠杆效应的问题。
- 找到产品与市场的清晰匹配。定义目标客户画像、购买者、用户、需要完成的任务、工作流程、替代方案以及客户转换或扩展的原因。
- 负责产品叙述。构建权威的定位、信息、主张、验证和竞争故事。将技术和运营复杂性转化为清晰的客户价值主张，而不会简化产品的运作方式。
- 设计从零到一的策略
查看英文原文
ABOUT RAMP
Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books.
The problems are high-stakes, data-dense, and unforgiving.
We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome.
The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same.
If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it.
ABOUT THE ROLE
Ramp is building new products that can reshape how finance teams operate. These products begin before the market playbook is obvious: the customer problem is still being sharpened, the product is evolving quickly, and the path from early signal to durable growth must be built.
We are hiring a Product Marketing Manager, New Products to lead that work. You will be embedded with Product and Engineering from the earliest stages, using customer and market insight to help choose the audience, shape the product, define the story, and build the commercialization and adoption motion.
This is not a launch-calendar or asset-production role. You will own the full business read for the product: customer problem, ICP, positioning, product readiness, launch, pipeline, activation, adoption, retention, proof, and the next product or GTM intervention.
WHAT YOU'LL DO
- Shape product strategy early. Bring customer, market, and competitive evidence into product decisions before the roadmap is fixed. Help the team identify the wedge, target segment, table stakes, differentiators, and highest-leverage problems to solve.
- Find product-market clarity. Define the ICP, buyer, user, jobs to be done, workflow, alternatives, and reasons customers will switch or expand.
- Own the product narrative. Build the canonical positioning, messaging, claims, proof, and competitive story. Translate technical and operational complexity into a clear customer value proposition without flattening how the product works.
- Design the zero-to-one GTM. Determine how the product should enter the market, including audience, channel, pricing and packaging inputs, sales motion, self-serve motion, launch sequence, and adoption plan.
- Lead launches end to end. Coordinate Product, Engineering, Sales, Growth, Creative, Communications, Support, and other partners around one launch strategy, readiness bar, and set of measurable outcomes.
- Build commercialization, not just awareness. Create the programs, enablement, proof, and feedback loops that turn interest into qualified pipeline, activation, retained usage, expansion, and revenue.
- Work deeply with Product and Engineering. Understand the product's architecture, data, constraints, and trust model well enough to influence tradeoffs and explain it credibly to both technical and business audiences.
- Create the customer learning system. Develop direct relationships with buyers and users, run structured discovery, capture objections and product gaps, and turn what you learn into product and GTM decisions.
- Own the business scorecard. Define leading and lagging indicators, build a clear operating read, diagnose what is moving or stuck, and recommend the next intervention.
- Build proof and competitive intelligence. Develop customer evidence, use cases, benchmarks, and a current view of the market that improve both product decisions and GTM execution.
- Use AI as an operating advantage. Apply AI to research, synthesis, analysis, content development, and repeatable workflows—and help the team raise its standard for speed and quality.
- Create the new-products playbook. Build a repeatable method for taking an emerging product from customer signal to product-market clarity, launch, commercialization, and scaled growth.
WHAT YOU'LL NEED
- 6+ years of experience in B2B software product marketing, product management, growth, strategy, or another product-led GTM function, including significant ownership of a product or business outcome.
- Demonstrated zero-to-one experience with a new product, category, platform, or business line—from early customer discovery through launch and adoption.
- A record of influencing product strategy using customer, market, competitive, and performance evidence.
- Strong customer instincts. You can run discovery, identify the real workflow and buying problem, and separate a loud request from a durable market signal.
- Technical and operational fluency. You can learn a complex product, work credibly with Product and Engineering, and explain how it works to different audiences.
- Exceptional written and verbal communication. You can produce a sharp product narrative, an executive recommendation, a launch plan, and a sales story that survives contact with customers.
- Strong data literacy. You can define and interpret activation, adoption, retention, pipeline, conversion, revenue, and product-usage metrics and turn the findings into a decision.
- Proven ability to lead senior partners across Product, Engineering, Sales, Growth, Creative, and Marketing without relying on formal authority.
- High agency and comfort with ambiguity. You build the first version, test it with customers, make tradeoffs, and improve it quickly.
- Fluency with AI tools as part of your everyday research, analysis, writing, and operating workflows.
NICE TO HAVE
- Experience in fintech, payments, accounts receivable, accounting, developer tools, data infrastructure, AI, or another technical and workflow-heavy category.
- Experience taking a product from incubation through product-market fit and scaled commercialization.
- Experience with both product-led and sales-led growth motions.
- Experience contributing to pricing and packaging decisions.
- Experience as an early or founding PMM, product manager, founder, or operator in a fast-moving product area.
BENEFITS AVAILABLE TO ALL FULL-TIME RAMP EMPLOYEES (GLOBAL)
- Flexible PTO
- Centralized home-office equipment ordering
- Health and wellness stipend
- Budget for intra-office travel
- Weekly coffee stipend
UNITED STATES
- 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
- One Medical annual membership
- 401(k), including employer match on contributions made while employed by Ramp
- Fertility HRA (up to $10,000 per year)
- Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
- Pet insurance
- In-office perks: lunch, snacks, drinks, and more
- Relocation expense coverage to NYC or SF (if needed)
CANADA
- Group medical, dental, and vision coverage through Sun Life
- Life, AD&D, and disability coverage
- Fertility drug coverage (up to $4,000 lifetime)
- Group Retirement Plan with employer match (RRSP + DPSP)
- Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay
- Employee Assistance Program and virtual care through Lumino Health
UNITED KINGDOM
- Private medical insurance through Freedom Elite
- Virtual GP and at-home care via eMed x Livi
- Workplace pension through Penfold, with salary sacrifice option
- Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay
REFERRAL INSTRUCTIONS
If you are being referred for the role, please contact that person to apply on your behalf.
OTHER NOTICES
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Beware of recruiting scams: Ramp will only contact you through official @Ramp.com http://Ramp.com email addresses and will never ask for payment or sensitive personal information during the hiring process.
Ramp Applicant Privacy Notice https://ramp.com/legal/applicant-privacy-notice