产品市场经理
Product Marketing Manager
加入 BLP Digital — ERP 自动化的首选解决方案
BLP Digital 正在用代理 AI 重新定义 ERP 自动化。由 ETH Zurich 和 HSG 衍生而来，我们为全球一些最大的企业构建 AI 代理，自动化财务、采购、物流、销售等流程。我们通过前沿技术与强烈的主人翁意识解决真实的企业的难题。
我们的解决方案已在 40 多个国家上线，服务超过 550 家客户，每天自动化 70,000 多个流程，包括财富 500 强公司。作为瑞士增长最快的 SaaS 扩展公司之一，我们的成功源于在技术和业务流程方面的深厚专业知识，产品具有出色的市场契合度，这由不断增长的全球客户群所证明。
我们最近迎来了 Goldman Sachs Alternatives 作为增长投资者，现在正扩大到英国，并启动了伦敦办公室。我们才刚刚开始。准备好一起打造未来了吗？立即加入 BLP Digital。
关于该职位
代理流程自动化是企业正在积极预算的领域——但这一领域充斥着各种声称。作为我们的产品市场营销经理，你确保 BLP 的故事脱颖而出；针对买家实际考虑的替代方案进行精准定位，信息要能向 CFO 和 COO 传达业务成果而非技术细节，并让销售团队能够战胜 ERP 流程附加功能、RPA 供应商和点 AI 助手。
这是一个位于 BLP 市场推广核心的实操型个人贡献者角色。你将负责产品能力和买家价值之间的转换层——涵盖发布、赋能、竞争情报以及将我们的定位带入每笔交易的内容。
你将负责
- 负责定位和信息执行。维护并持续优化 BLP 的信息体系——价值主张、支柱、证明点和针对不同人物角色的叙述，并确保其在网站、演示文稿、活动和销售对话中的一致使用。
- 构建和维护竞争情报。主导与 ERP 流程自动化、RPA、IDP/点 AI 解决方案以及相邻 AI 平台的竞争卡片和竞争定位；确保销售团队领先于竞争对手的举措和异议模式。
- 赋能前线团队。创建和维护核心销售工具包——首次会议演示文稿、发现指南、异议处理、ROI 叙述以及针对 CFO、COO、共享服务和流程卓越受众的人物角色手册。
- 精准画像和 ICP。持续
查看英文原文
Join BLP Digital — The #1 Solution for ERP Automation
BLP Digital is redefining ERP automation with agentic AI. Spun out of ETH Zurich and HSG, we build AI agents that automate finance, procurement, logistics, sales, and more for some of the world's largest enterprises. We solve real enterprise problems with cutting-edge technology and a strong sense of ownership.
Our solution is live in 40+ countries, used by 550+ customers, and automates 70,000+ processes every day, including for Fortune 500 companies. As one of Switzerland's fastest-growing SaaS scaleups, our success stems from deep expertise in technology and business processes, delivering a product with outstanding product-market fit, proven by a growing global customer base.
We've recently welcomed Goldman Sachs Alternatives as a growth investor, and we're now expanding into the UK with the launch of our London office. We are just getting started. Ready to build the future? Join BLP Digital today.
ABOUT THE ROLE
Agentic process automation is a category enterprises are actively budgeting for - and one crowded with claims. As our Product Marketing Manager, you make sure BLP's story cuts through; sharp positioning against the alternatives our buyers actually consider, messaging that speaks to CFOs and COOs in business outcomes rather than technology, and sales teams equipped to win against ERP workflow add-ons, RPA vendors, and point-AI copilots.
This is a hands-on individual contributor role at the center of how BLP goes to market. You will own the translation layer between product capability and buyer value - across launches, enablement, competitive intelligence, and the content that carries our positioning into every deal.
WHAT YOU'LL DO
- Own positioning and messaging execution. Maintain and evolve BLP's messaging house — value proposition, pillars, proof points, and persona-specific narratives - and enforce its consistent use across web, decks, campaigns, and sales conversations.
- Build and maintain competitive intelligence. Own battlecards and competitive positioning against ERP workflow automation, RPA, IDP/point-AI solutions, and adjacent AI platforms; keep sales ahead of competitor moves and objection patterns.
- Enable the field. Create and maintain the core sales toolkit - first-meeting decks, discovery guides, objection handling, ROI narratives, and persona playbooks for CFO, COO, shared services, and process excellence audiences.
- Sharpen personas and ICP. Continuously refine our understanding of buying committees, triggers (ERP transformation, e-invoicing mandates, shared-services efficiency programs), and where we win and lose - grounded in win/loss analysis and field feedback.
- Drive product launches and releases. Turn platform capabilities and new workflow coverage into launch narratives, internal enablement, and external announcements that land with executive buyers.
- Fuel demand and thought leadership. Supply campaigns, events, and content marketing with differentiated angles, from executive-facing reports to industry-specific value narratives.
- Be the voice of the market internally. Bring buyer, analyst, and competitive insight back into product and leadership discussions to sharpen roadmap framing and packaging.
YOU'LL HAVE
- 5–8 years in B2B software marketing, with at least 3 years in product marketing for enterprise SaaS - ideally in ERP-adjacent, finance operations, automation, or applied-AI categories.
- Proven ability to market to economic buyers: you write for CFOs, CIOs/CTOs, and COOs in the language of cost, productivity, working capital, and EBIT - not features.
- Strong competitive instincts: experience building battlecards and positioning in crowded categories, and translating technical differentiation into commercial arguments.
- A portfolio of enablement assets that sales teams actually used - you measure your work by win rates and message adoption, not asset counts.
- Analytical rigor: comfortable with win/loss analysis, market and analyst research, and grounding messaging claims in defensible evidence.
- Excellent writing and presentation craft in English; German is a strong plus for our DACH-concentrated customer base.
- Enough technical depth to understand ERP processes, AI agents, and enterprise integration well enough to challenge product - and simplify it for buyers.
WHY JOIN BLP
- Category-defining work: agentic process automation is being defined now, and you will shape how the market understands it.
- Real substance: 550+ enterprise customers and measurable outcomes mean your positioning rests on proof, not promises.
- Scope and access: a seat at the table with product, sales leadership, and the executive team - your work goes straight into deals and board narratives.
- A company at an inflection point: strong European base, fresh US market entry, and a proven platform to build the story on.