高级产品市场营销经理
Senior Product Marketing Manager
关于AppFollow
AppFollow是一个由AI驱动的应用声誉和ASO平台，服务于移动应用和Steam发行商。支持团队使用它来大规模处理评论，产品团队将用户反馈转化为洞察力，营销和ASO团队则提升应用商店的可见性。我们是一家B2B SaaS公司，为中小型企业、中型市场和企业客户提供服务，团队以远程办公为主，主要位于欧洲。
职位概述
我们正在招聘第一位专职的产品市场营销经理。你将负责AppFollow产品的定位、发布和解释，面向市场和公司内部。
你向CEO汇报工作，并与产品、营销、销售和客户成功团队合作，每个团队对你的需求都不同。产品团队需要你尽早了解新功能，将其转化为清晰的市场故事，并带回客户对它们的反馈。营销团队需要一个对产品了如指掌的人，能够为活动、网络研讨会和落地页提供权威信息源。销售和客户成功团队需要与竞争对手的定位、当前的演示文稿以及他们可以在演示中使用的证明材料。
这是一个亲力亲为的高级个人贡献者职位。没有人可以委托，下面描述的大多数工作流程目前还不存在。你将从零开始构建它们。
关键职责
定位与信息传递。负责明确我们的目标用户，我们比竞争对手做得更好的地方，以及这些内容如何体现在我们的信息中。你将与领导团队一起完成这项工作，并将结果带到网站的产品页面和其他所有产品描述的地方。
产品发布。从营销角度主导每一个功能的发布，从开发初期就开始，而不是在发布前一周。与产品经理一起理解使用场景，定义信息，制定发布计划，并与销售团队一起向潜在客户和现有客户推出活动。然后进行评估：产生的机会数量，激活的账户数量。
产品反馈循环。在测试版和发布期间参与销售和客户成功电话会议。汇总潜在客户和客户对新功能（Fathom、AI工具、你自己的系统）的反馈，定义销售团队应该提出的问题，并将发现的结果反馈给产品和营销团队：哪些信息没有传达清楚，哪些信息或落地页需要更改，哪些使用场景我们遗漏了。
案例研究与证明。负责客户故事的流程：每次发布后的第一个使用案例、案例研究和推荐语。如果某个关键使用场景还没有证明材料，就去获取它。
内部权威信息源。对于每个产品和功能，建立统一的信息来源，确保所有团队都能获得准确、一致的信息。
查看英文原文
About AppFollow
AppFollow is an AI-powered app reputation and ASO platform for mobile and Steam publishers. Support teams use it to handle reviews at scale, product teams turn user feedback into insights, and marketing and ASO teams grow app store visibility. We're a B2B SaaS company serving SMB, mid-market and enterprise clients, with a remote team based mostly in Europe.
Role overview
We're hiring our first dedicated Product Marketing Manager. You'll own how AppFollow's products are positioned, launched and explained, both to the market and inside the company.
You report to the CEO and work with Product, Marketing, Sales, Customer Success teams, each needing something different from you. Product needs you to understand new features early, turn them into a clear market story and bring back what customers say about them. Marketing needs one person who knows the product inside out and produces the source of truth for campaigns, webinars and landing pages. Sales and Customer Success need positioning against competitors, a current deck and proof they can use in a demo.
This is a hands-on, senior individual contributor role. There's nobody to delegate to, and most of the workflows described below don't exist yet. You'll build them.
Key responsibilities
Positioning and messaging. Own who we're for, what we do better than competitors, and how that shows up in our messaging. You run this work with the leadership team and carry the result onto the website's product pages and everywhere else the product is described.
Product launches. Lead every feature launch from the marketing side, from the start of development rather than the week before release. Understand the use cases with the product manager, define the message, build the launch plan and run the campaign to prospects and existing accounts together with Sales. Then measure it: opportunities created, accounts activated.
Product feedback loop. Join sales and CS calls during betas and launches. Aggregate what prospects and customers say about a new feature (Fathom, AI tooling, your own system), define the questions the sales team should be asking, and feed the findings back to Product and Marketing: what's not landing, what needs to change in messaging or on landing pages, which use cases we're missing.
Case studies and proof. Own the customer story pipeline: first use cases after each launch, case studies, testimonials. If a key use case has no proof yet, go get it.
Internal source of truth. For every product and feature, keep a current, plain-language description of what it does, who it's for, why it beats the alternatives, proof points and customer quotes (we use Guru). Marketing, Sales, CS and Growth all work from it. This is not technical documentation.
Sales and CS materials. Own the master sales deck as a modular set of approved slides and review it with the Head of Sales roughly every quarter. Help Sales find the "wow moment" for demos of new features. Translate features into business outcomes. Sales training and one-off pitch preparation stay with the Head of Sales.
Cross-sell and upsell. Run announcement campaigns to existing and free accounts around new features and products, and coordinate with Growth on in-product channels.
How we measure success
- Feature adoption after launch (accounts using a new feature or add-on)
- Case studies published and launch materials ready on launch day (source of truth, deck, landing page copy)
- Qualified pipeline (MQLs/SQLs) from product launches and launch campaigns
- Cross-sell and upsell opportunities from campaigns to the existing base
Who we're looking for
Experience. 5+ years in B2B SaaS product marketing, most of it in startups where you did the work yourself. You've launched products, owned positioning and worked side by side with sales. Experience in mobile apps, ASO or gaming is a strong plus, as is knowing how both product-led and sales-led motions work.
Way of working. Proactive. You pick up what's broken without waiting for a launch date or a request from Sales, and you're comfortable saying "this is what we're not doing."
AI-native. You use Claude, ChatGPT and similar tools daily and build your own workflows on top of them: aggregating call feedback, maintaining product knowledge, drafting content. We expect you to plug into our internal integrations (Fathom, HubSpot, Guru, Salesforce, Amplitude, Canny) and keep the product knowledge base the most current thing in the company.
Data. Comfortable reading funnel and campaign data, building a spreadsheet and defending a conclusion.
Communication. Fluent English, strong writing. Another language (Spanish, Portuguese, Russian) is a plus. Comfortable presenting at webinars and events as a public face for the product.
Video production skills (Screen Studio, CapCut) are a plus, not a requirement.
What we offer
- Remote role anywhere in Europe; hubs in Spain, Portugal, Serbia and Finland
- Colleagues across Europe, the UK, the US and Brazil
- Conference participation in app, gaming and product marketing events
- Equity options after probation, quarterly performance bonuses
- Annual offline team meetup and company all-hands
- Monthly coworking budget, laptop and home office equipment
- Internal hackathons 2–3 times a year
- Direct work with the CEO and leadership team; you build a function from zero
Hiring process
- Applications open: mid-Sept
- Screening call (30 min): second half of Sept
- Take-home assignment and panel interview with Sales, Marketing and Product (60 min): early Oct
- Offer: by 15 Oct
Dates are our target and may shift. We move fast and interview as applications come in, so early applicants hear back sooner.