高级 Meta 广告经理
Senior Meta Ads Manager
职位描述
🤓 TripleTen 是一家 EdTech 公司，为美国和拉丁美洲市场设计并运营技术职业学习项目。我们已运营五年多，教授完全的初学者——没有任何先前技术背景的人——通过基于小组的课程，这些课程基于我们自己的平台和课程，与 Nebius AI 合作开发。我们的团队是完全远程的，全球分布，我们在两个地区都有大量活跃的学生群体。
作为我们的高级用户获取经理，你将负责我们最大的付费渠道，从策略、预算分配、创意方向到转化漏斗表现。这是一个高单价产品，销售周期较长，部分为线下：销售不会在广告账户中发生，而是在几周后与我们的销售团队通话时完成。你的工作是理解整个流程并推动它。
这是一个需要亲力亲为、单一负责人角色：你与账户之间没有中间买家。向我们的市场主管汇报，你将直接与创意、销售和分析团队合作。
你将负责
- 负责渠道，而非任务：策略、活动结构、预算分配和结果都由你负责。你保持账户完美无缺——所有运行的内容都应被控制，并且你会为你的数据辩护。
- 在受众、转化漏斗和创意方面持续进行测试。每次启动都以书面计划开始——假设、指标、预算、决策规则。
- 跟踪整个转化漏斗：CPL 和潜在客户数量只是故事的开始，不是结束。你跟踪潜在客户 → SQL → 销售。
要求
- 用户获取专长：3 年以上用户获取经验，包括每月 50k+ 的 Meta 账户个人管理。管理意味着你制定策略。
- 相关近期经验：在过去 2-3 年中，涉及考虑性购买和长周期或线下转化的产品——教育、B2B、金融科技、房地产、医疗保健或类似领域。
- 分析严谨性：你对广告账户之外的指标感到舒适——潜在客户质量、CAC、ROI，以及你自己建立的报告。你可以说出一个由你提出的改变，该改变影响了下游指标，并解释你是如何知道它有效的。
- 纸上结构化思维：启动计划、测试地图和事后回顾是你的一种习惯。
- 一个你可以捍卫的职位：你曾看到一个没人分配给你的问题，深入数据分析，提出解决方案并执行。当你认为经理错误时，你会用证据与他们争论。
- 创意直觉：虽然你不需要是设计师，但你
查看英文原文
Description
🤓 TripleTen is an EdTech company that designs and runs tech career learning programs for the US and Latin American markets. We've been doing it for over five years, teaching complete beginners — people with no prior tech background — through cohort-based programs built on our own platform and curriculum, developed in partnership with Nebius AI. Our team is fully remote and globally distributed, and we serve a large, active student base across both regions.
As our Senior User Acquisition Manager, you'll own one of our largest paid channels end to end — strategy, budget allocation, creative direction and funnel performance. This is a high-ticket product with a long, partly offline sales cycle: the sale doesn't happen in the ad account, it happens weeks later on a call with our sales team. Your job is to understand that whole path and move it.
This is a hands-on, single-owner role: no layer of buyers between you and the account. Reporting to our Marketing Lead, you'll work directly with creative, sales and analytics.
What you will do
- Own the channel, not the tasks: Strategy, campaign structure, budget allocation and results are yours. You keep the account impeccable — nothing runs that shouldn't — and you defend your numbers to the business.
- Run a continuous flow of tests across audiences, funnels and creatives. Each launch starts with a written plan — hypothesis, metric, budget, decision rule.
- Read the whole funnel: CPL and lead volume are the beginning of the story, not the end. You track lead → SQL → sale.
Requirements
- UA Expertise: 3+ years in User Acquisition, including personal ownership of Meta accounts at $50k+/month. Ownership means you set the strategy.
- Relevant Recent Experience: In the last 2–3 years, products with a considered purchase and a long or offline conversion — education, B2B, fintech, real estate, healthcare or similar.
- Analytical Rigor: Comfortable well past the ad account — lead quality, CAC, ROI, and reporting you build for yourself. You can name a change of yours that moved a down-funnel metric, and explain how you knew it worked.
- Structured Thinking on Paper: Launch plans, test maps and post-mortems are a habit.
- A Position You Can Defend: You've seen a problem nobody assigned to you, dug into the data, proposed a solution and carried it through. You argue with your manager when you think they're wrong — with evidence.
- Creative Intuition: While you don't need to be a designer, you must have a deep understanding of visual hooks, messaging, and what drives engagement in the current Meta landscape.
- Adaptability: A fast-paced, remote-first environment where you work independently and own your results.
- Language Proficiency: Working proficiency in English (B2+ preferred).
What we can offer you
- Competitive compensation.
- Full-time remote contract with a flexible schedule.
- A close-knit, international team of thoughtful and driven professionals.
- All software licenses and remote work tools you need to be successful in a remote working environment (Slack, Miro, Notion, Zoom, etc).
Originally posted on Himalayas