品牌运营专员
Brand Operations Specialist
### **Thumbtack 帮助数百万家庭自信地维护和改善他们的家。**
Thumbtack 是您需要的唯一应用，帮助您照顾和改善您的家——从个性化指导到 AI 工具以及一流的招聘体验。每天在美国每个县，人们都依靠 Thumbtack 完成紧急维修、季节性维护和更大的改进项目。我们帮助房主知道哪些项目要做、何时做以及从我们不断增长的 30 万本地服务企业社区中聘请谁。如果创造影响力能激励你，加入我们吧。想象一下我们将一起打造什么。
### **关于品牌营销团队**
我们是一个紧密合作的团队，致力于让 Thumbtack 著名。品牌营销团队的存在是为了重新定义品牌建设，利用现代营销工具推动偏好和品牌认知度。我们负责创建一个具有行业定义力、差异化的品牌，并在多个媒体接触点上一致地将其呈现出来，以推动品牌认知度和商业成功。
### **职位描述**
我们正在寻找一位品牌运营专员，为 Thumbtack 的品牌组织建立和领导运营基础。这是新学科的启动——这个人将从零开始定义它。
该职位负责开发系统、工作流程、工具、自动化和治理模型，使品牌团队能够清晰、一致且保持高标准地进行扩展。该职位的核心要求是高级、实际使用和应用 AI 技术——不是作为工作的补充，而是作为构建智能系统、自动化重复任务并使组织更高效运作的主要方法。此人将与技术团队密切合作，规划、编写和维护构成品牌团队运营模式的流程和工具。
理想的候选人兼具运营者、系统思考者和 AI 实践者的特质。他们热衷于从复杂中建立秩序，并理解强大的流程是更好创意成果的战略推动力，而不是行政负担。
### **你将负责**
- 从零开始建立品牌运营学科，制定支持可扩展、高性能品牌工作的系统、标准和实践。
- 设计和实施运营工作流程，提高可见性、优先级、需求收集、审批、交接、时间线和整体流程效率。
查看英文原文
### **Thumbtack helps millions of people confidently care for their homes.**
Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.
### **About the Brand Marketing Team**
We’re a tight-knit, collaborative group on a mission to make Thumbtack famous. The Thumbtack brand marketing team exists to reimagine brand building, using modern marketing tools to drive preference and brand recognition. We are tasked with creating a category-defining, differentiated brand and bringing it to life consistently across multiple media touchpoints to drive brand recognition and commercial success.
### **About the role**
We are looking for a Brand Operations Specialist to build and lead the operational foundation of the Brand organization at Thumbtack. This is the launch of a new discipline—and this person will define it from the ground up.
This role is responsible for developing the systems, workflows, tooling, automations, and governance models that allow the Brand team to scale with clarity, consistency, and high creative standards. A core requirement of this role is advanced, hands-on use and application of AI—not as a supplement to the work, but as a primary method for building smart systems, automating repetitive tasks, and enabling the organization to operate at a higher level. This person will partner closely with technical teams to scope, author, and maintain the processes and tooling that form the Brand team's operational model.
The ideal candidate is equal parts operator, systems thinker, and AI practitioner. They are energized by building order from complexity, and they understand that strong processes are a strategic enabler of better creative outcomes—not administrative overhead.
### **What you’ll do**
- Build the Brand Operations discipline from the ground up, establishing the systems, standards, and practices that support scalable, high-performing brand work.
- Design and implement operational workflows that improve visibility, prioritization, intake, approvals, handoffs, timelines, and overall process hygiene across the Brand team.
- Partner with technical teams to scope, author, and maintain the processes, automations, and tooling that form the Brand operational model.
- Apply advanced AI capabilities to automate manual tasks, build intelligent workflows, and create scalable systems—this is a core job function, not an optional enhancement.
- Evaluate, implement, and continuously optimize tools that support project management, asset workflows, collaboration, review cycles, and team planning.
- Establish frameworks for how AI should be applied across Brand operations, ensuring adoption is practical, measurable, and aligned with team goals.
- Author, document, and manage team processes so they are clear, repeatable, and easy for cross-functional partners to adopt and follow.
- Partner closely with producers, brand managers, art directors, and technical teams to ensure operating models support both creative excellence and executional clarity.
- Track operational performance and identify opportunities to improve throughput, reduce friction, and increase organizational effectiveness.
- Serve as the central owner of Brand team process clarity, ensuring roles, responsibilities, timelines, and decision-making pathways are well understood across the organization.
### **In order to be successful, you must bring**
- Experience in brand operations, creative operations, program management, or workflow design, ideally within an in-house brand, marketing, or creative organization.
- Advanced, hands-on experience applying AI tools and automation to real operational workflows—this is a required skill, not a nice-to-have.
- Proven ability to partner with technical teams to scope, design, and implement process and tooling solutions at scale.
- Strong operational instincts, with the ability to translate ambiguity into clear processes, documentation, and working models.
- Experience assessing and managing tools that support collaboration, project tracking, production, review, or creative workflow management.
- Excellent judgment about when process adds value and when it creates unnecessary friction.
- Strong communication skills and the ability to build clarity, alignment, and accountability across a diverse set of stakeholders.
- A systems mindset and a high bar for organization, documentation, and continuous improvement.
- Availability to operate on or closely aligned with PST hours for real-time cross-functional collaboration.
- Experience standing up a new operational function or discipline within a growing organization.
- Familiarity with AI-enabled workflow tools, knowledge management systems, process automation platforms, or creative operations tooling.
- Experience supporting brand, design, or marketing teams with complex stakeholder environments and multiple concurrent workstreams.
- Ability to define success metrics and measure the impact of operational improvements over time.
- Experience developing governance models, team rituals, intake systems, or process documentation at scale.
Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.
Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: [recruitingops@thumbtack.com](mailto:recruitingops@thumbtack.com).
For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our [Job Applicant Privacy Policy](https://www.thumbtack.com/job-applicant-privacy-policy).
We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. [Check out our blueprint on how to spot the fakes.](https://careers.thumbtack.com/recruiting-scams)