现场营销经理
Field Marketing Manager
## **职位概述**
Virtuous 正在寻找一位有战略眼光、注重结果的现场营销经理，负责我们参加外部会议、行业展会和其他现场活动的全面工作。该职位将负责制定和实施活动营销策略，以提升品牌知名度，促进与非营利组织领导人的互动，创造销售线索，并最终加速收入增长。该职位需要大约 25% 的时间用于支持现场活动执行和合作机会。
这是一个对营销人员极具吸引力的机会，适合在快节奏、高增长的 B2B SaaS 环境中工作的营销者，他们懂得如何将线下和混合形式的活动体验转化为强大的需求生成引擎。理想的候选人应具备出色的项目管理能力、沟通技巧和创造性解决问题的能力，同时热衷于帮助非营利组织找到能推动全球慷慨精神的工具。
## **职责**
### **活动策略与规划**
- 负责所有外部会议、行业展会和现场营销活动的策划、执行与优化。
- 通过分析市场细分、垂直领域机会和地区扩展优先级，协助确定我们应该参与哪些活动。
- 设计在拥挤的非营利/科技活动环境中脱颖而出的体验（例如：互动活动、故事讲述区域、“回馈”相关联的活动内容）。
- 与销售、合作伙伴及市场营销团队合作，确保活动策略与业务目标和收入目标保持一致。
- 为每个现场活动制定计划、预算、时间表和成功指标。
### **执行与后勤**
- 管理活动后勤工作，包括展位设计、宣传材料、运输、赞助商交付物和线索收集。
- 协调演讲者提交、课程内容和现场活动，使 Virtuous 成为非营利筹款领域的思想领袖。
- 确保所有活动都体现 Virtuous 的品牌形象、传播信息和以客户为中心的体验。
### **线索获取与销售线索加速**
- 制定活动前、活动中和活动后的营销活动，以最大化参与度和后续跟进。
- 与营销运营团队合作，跟踪、衡量并报告活动投资回报率，包括获取的线索、影响的销售线索和成交收入。
- 制定操作手册，持续改进现场表现并提高转化率。
### **协作与赋能**
- 与销售团队紧密合作，确保活动目标的一致性
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## **Position Summary**
Virtuous is seeking a strategic, results-driven Field Marketing Manager to own and execute our presence at external conferences, trade shows, and other field events. This role will be responsible for developing and implementing event marketing strategies that generate awareness, drive engagement with nonprofit leaders, create sales pipeline, and ultimately accelerate revenue growth. The position will require approximately 25% travel to support on-site event execution and partnership opportunities.
This is an exciting opportunity for a marketer who thrives in a fast-paced, high-growth B2B SaaS environment and understands how to turn in-person and hybrid event experiences into powerful demand generation engines. The ideal candidate will be a master project manager, skilled communicator, and creative problem solver with a passion for connecting nonprofit organizations to tools that grow global generosity.
## **Responsibilities**
### **Event Strategy & Planning**
- Own the planning, execution, and optimization of all external conferences, trade shows, and field marketing events.
- Help shape which events we should attend by analyzing market segments, vertical opportunities, and regional expansion priorities.
- Develop experiences that stand out in crowded nonprofit/tech event spaces (e.g., interactive activations, storytelling spots, “give back” tie-ins aligned to mission).
- Partner with sales, partnerships, and marketing to align event strategy with business objectives and revenue goals.
- Develop event plans, budgets, timelines, and success metrics for each field initiative.
### **Execution & Logistics**
- Manage event logistics including booth design, collateral, shipping, sponsorship deliverables, and lead capture.
- Coordinate speaker submissions, session content, and on-site activations that position Virtuous as a thought leader in nonprofit fundraising.
- Ensure all events reflect Virtuous’ brand, messaging, and customer-first experience.
### **Lead Generation & Pipeline Acceleration**
- Build pre-event, during-event, and post-event campaigns to maximize engagement and follow-up.
- Partner with marketing operations to track, measure, and report on event ROI, including leads generated, influenced pipeline, and closed revenue.
- Develop playbooks to continually improve field performance and increase conversions.
### **Collaboration & Enablement**
- Work closely with the sales team to ensure alignment on event goals, booth staffing, and follow-up strategy.
- Provide sales with the right tools, messaging, and collateral to engage prospects at events.
- Partner with marketing to deliver compelling stories and showcase product differentiation on-site.
## **You Must Have**
- 3–5+ years of experience in B2B SaaS field marketing, event marketing, or demand generation.
- Proven ability to manage multiple conferences and events simultaneously from strategy through execution.
- Hands-on experience with event platforms, lead capture technology, CRM, and marketing automation tools (HubSpot experience preferred).
- Strong project management skills; proficiency in project management software such as Asana, Trello, or [Monday.com](http://Monday.com).
- Excellent organizational, communication, and cross-functional collaboration skills.
- Ability to analyze event performance, deliver data-driven insights, and optimize for ROI.
- Experience supporting sales teams with pipeline-driving field marketing initiatives.
- Bachelor’s degree in marketing, communications, business, or related field.
- Bonus: Familiarity with the nonprofit sector and/or fundraising technology.
## **About Us**
Virtuous software is powering the world’s leading nonprofits and inspiring a new generation of generosity.
At Virtuous, we believe generosity has the power to transform the world - and so we are on a mission to create $10B in net new generosity by helping nonprofits better connect with and inspire their donors.
Our talented team is hungry, humble, and committed to delivering best-in-class software solutions, customer success interactions, and sales experiences to the nonprofit community.
Our values are more than just a poster on the wall. Instead, our mission and values are precisely why candidates choose Virtuous. Our core values are:
1. **Build Better**: We build audacious ideas to accelerate philanthropy and dismantle the status quo.
2. **Display Radical Generosity**: We are generous with our time & talent as we serve our team and the nonprofit community.
3. **Stay Humble & Enjoy the Journey**: We take our work seriously, but we don't take ourselves too seriously.
Virtuous should act as a career accelerator for everyone on our team. Team members should look back at their time at Virtuous as one of the most productive and stretching seasons in their professional lives. This means that working at Virtuous isn't for everybody. It is for the select few who are ready to do hard things and build something truly great.
If this sounds like you, we’d love for you to apply!
## **What We Offer**
- Market competitive pay leveraging Carta data
- Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)
- 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days
- We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO
- Supportive time off including paid volunteer days and company holidays
- Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
- 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)
- We pride ourselves on Community and host exciting company outings and events.
We’ve recently noticed an increase in recruitment scams where individuals are impersonating recruiters to obtain personal or financial information through fraudulent interviews and job offers.
Please note that all legitimate communication from Virtuous will only come from the @ [virtuous.org](http://virtuous.org) domain. If you receive a message from other domains, even if they look similar (e.g., [virtuouscareers.org](http://virtuouscareers.org) or [virtuousjobs.com](http://virtuousjobs.com)), they are **not legitimate** and we recommend disregarding it immediately.