高级用户获取经理
Senior User Acquisition Manager
职位描述
🤓 TripleTen 是一家教育科技公司，为美国和拉丁美洲市场设计并运营技术职业学习项目。我们已经运营了五年多，教授完全没有技术背景的初学者，通过基于小组的课程，这些课程基于我们自己的平台和课程，与 Nebius AI 合作开发。我们的团队是完全远程的，分布在全球各地，我们为这两个地区的大量活跃学生提供服务。
我们正在寻找一位数据驱动且具有战略眼光的高级用户获取经理，负责领导我们在美国地区的 Meta 广告工作。向我们的市场负责人汇报，您将负责扩大高预算活动，并优化复杂的转化流程，以推动我们高价值技术项目的报名人数。
您将负责的工作
- 负责高级课程线的预算和付费策略——目前每月约 20 万美金，到年底将增长数倍。
- 运行 Meta 和 Google（包括 YouTube）作为核心流量渠道；开放 LinkedIn 并在 Reddit 和 Twitter 上进行实验。
- 负责广告活动和广告组架构，以及保留或终止的决策：小批次、在达到数据阈值前决定、每周节奏、诚实的决策日志。
- 向内容制作人员简要说明并根据指标评估产出——您不自己撰写脚本或构建页面、创意或仪表盘。
- 负责流量质量而非获客成本：阅读销售通话记录，查看实际出现的人群，并影响目标受众比例。
- 负责归因和转化事件——像素和事件设置、独立购买基础设施，以及将广告账户与 CRM 和 BI 对账。
- 将每门新课程纳入您的渠道，为其建立独立的转化流程和目标，增加销售而非重新分配份额。
要求
- 4 年以上绩效营销或用户获取经验，在过去一两年内有在昂贵市场的实际预算操作经验。
- 您在过去两到三年内有在教育、B2B、金融科技、高价服务等领域的高成本获取和长而多步骤转化流程的经验，而不是简历中更早的经历。
- 能够处理狭窄受众和少量数据的情况，在统计数据无法填补的空白中依靠判断力，并能明确回答“足够的交付量意味着什么”。
- 您了解全漏斗经济学——CAC、贡献、群体、线索到通话、通话到销售——并能同时查看 CRM 和 BI 数据以及广告账户。
- 归因、转化事件、像素和跟踪 QA 是您熟悉的领域。
查看英文原文
Description
🤓 TripleTen is an EdTech company that designs and runs tech career learning programs for the US and Latin American markets. We've been doing it for over five years, teaching complete beginners — people with no prior tech background — through cohort-based programs built on our own platform and curriculum, developed in partnership with Nebius AI. Our team is fully remote and globally distributed, and we serve a large, active student base across both regions.
We are seeking a data-driven and strategic Senior User Acquisition Manager to lead our Meta Ads efforts across the US region. Reporting to our Marketing Lead, you will be responsible for scaling high-budget campaigns and optimizing complex funnels to drive enrollment for our high-value tech programs.
What you will do
- Own the budget and paid strategy for the advanced programs line — roughly $200K/month today, scaling several times over by year-end.
- Run Meta and Google (YouTube included) as core volume channels; open LinkedIn and run experiments in Reddit and Twitter.
- Own campaign and ad-set architecture, plus the keep-or-kill calls: small batches, a data threshold before deciding, weekly cadence, an honest decision log.
- Brief the content producer and judge the output on metrics — you don't write scripts or build pages, creatives, or dashboards yourself.
- Own traffic quality rather than cost per lead: read sales call transcripts, see who actually shows up, and influence target-audience share.
- Own attribution and conversion events — pixel and event setup, separate buying infrastructure, and reconciling the ad account against CRM and BI.
- Take each new program in the line into your channels with its own funnel and targets, adding sales rather than redistributing share.
Requirements
- 4+ years in performance marketing or user acquisition, with hands-on account work at real budgets in expensive markets in the last year or two.
- You have experience with expensive acquisition and long, multi-step funnels — education, B2B, fintech, high-ticket services — in the last two to three years, not earlier in your resume.
- Comfort with narrow audiences and thin data, where judgment fills the gap statistics won't, and a clear answer to what "enough delivery to decide" means.
- You know full-funnel economics — CAC, contribution, cohorts, lead-to-call, call-to-sale — and read CRM and BI data alongside the ad account.
- Attribution, conversion events, pixels, and tracking QA are things you've owned, not things someone did for you.
- Strong craft: A/B testing offers and creatives, and briefs a production team can run with.
- AI is already how you work — Claude, call-analysis tools, MCP connectors, choosing the right model, catching hallucinations.
- Full professional English level.
What we can offer you
- Competitive compensation.
- Full-time remote contract with a flexible schedule.
- A close-knit, international team of thoughtful and driven professionals.
- All software licenses and remote work tools you need to be successful in a remote working environment (Slack, Miro, Notion, Zoom, etc).
Originally posted on Himalayas