生命周期营销经理
Lifecycle Marketing Manager
我们正在通过融合艺术与科学，打造能够模拟世界的AI。
我们认为世界模型是人工智能进步的前沿。仅靠语言模型无法解决世界上最困难的问题——机器人技术、疾病、科学发现。真正的进步需要能够体验世界并从错误中学习的模型，就像人类一样。而这种试错过程在模拟环境中进行时，可以被大幅加速，而不是在现实世界中。
世界模型为通用模拟提供了最清晰的路径，改变了故事的讲述方式、科学进步的方式以及人类下一个前沿领域的探索方式。
我们的团队由富有创造力、思想开放、富有同理心且雄心勃勃的人组成，他们决心改变世界。我们渴望不断创造不可能的事物，而我们实现这一目标的能力依赖于打造一支卓越的团队。如果你也渴望做到这一点，我们很期待收到你的来信。
### 关于该职位
* _支持在美国各地远程招聘 —— 我们也在纽约、旧金山、西雅图、伦敦、巴黎和特拉维夫设有办公室。_
我们正在招聘一名生命周期营销经理，负责并优化Runway与用户在电子邮件和其他生命周期渠道中的沟通方式。该职位将负责构建、执行和优化帮助用户从Runway获得更多价值的活动，包括注册引导、激活、产品教育、功能使用、留存、变现和重新激活。该职位需要理解生命周期营销如何支持用户体验和业务成果，并能将产品更新、受众洞察和性能数据转化为清晰有效的活动。
这是一个需要兼具战略思维和执行力的职位。你需要熟悉撰写简报、构建用户分群、协调活动执行、分析表现，并识别提升用户体验的机会。你将与增长、产品营销、产品和创意团队紧密合作，确保正确的用户在正确的时间接收到正确的信息。
### 你将负责
- 负责Runway生命周期营销项目的日常执行和优化，初期重点在电子邮件
- 构建、测试、安排和发布涵盖注册引导、激活、产品教育、功能使用、留存、重新激活和变现的生命周期活动
- 与产品营销和产品团队合作，将产品更新转化为营销内容
查看英文原文
We are building AI to simulate the world through merging art and science.
We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won’t solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world.
World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached.
Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you.
### About the role
* _Open to hiring remote across the US — we also have offices in New York, San Francisco, Seattle, London, Paris, and Tel Aviv._
We are hiring a Lifecycle Marketing Manager to own and improve how Runway communicates with users across email and other lifecycle channels. This person will be responsible for building, executing, and optimizing campaigns that help users get more value from Runway, including onboarding, activation, product education, feature adoption, retention, monetization, and re-engagement. This person understands how lifecycle marketing supports both user experience and business outcomes, and you can turn product updates, audience insights, and performance data into clear, effective campaigns.
This is a hands-on role for someone who is both strategic and executional. You should be comfortable writing briefs, building segments, coordinating campaign execution, analyzing performance, and identifying opportunities to improve the user journey. You will work closely with growth, product marketing, product, and creative teams to make sure the right users receive the right messages at the right moments.
### What you’ll do
- Own the day-to-day execution and optimization of Runway’s lifecycle marketing programs, with an initial focus on email
- Build, QA, schedule, and launch lifecycle campaigns across onboarding, activation, product education, feature adoption, retention, re-engagement, and monetization
- Partner with product marketing and product teams to translate launches, product updates, and new capabilities into clear lifecycle campaigns
- Develop audience segments based on channels, user behavior, lifecycle stage, product usage, plan type, persona, and engagement
- Analyze campaign performance and share clear recommendations on what is working, what is not, and what should be tested next
- Run A/B tests across messaging, subject lines, creative, segmentation, timing, cadence, and calls to action
- Partner with creative and content teams to brief assets needed for lifecycle campaigns
- Work with growth and data teams to improve reporting around email performance, activation, retention, conversion, and downstream business impact
- Support lifecycle communications around product launches, feature releases, events, community initiatives, creator programs, and key marketing moments
### What We’re Looking For
- 3–6 years of experience in lifecycle marketing, CRM, email marketing, growth marketing, or a related role
- Experience building and executing email or lifecycle campaigns in a fast-moving consumer, prosumer, SaaS, marketplace, creative, or technology environment
- Strong understanding of lifecycle marketing fundamentals, including onboarding, activation, retention, re-engagement, monetization, segmentation, and experimentation
- Hands-on experience with email, CRM, lifecycle, or marketing automation tools
- Comfort working with user segments, campaign logic, behavioral triggers, and performance reporting
- Ability to analyze campaign performance and translate data into clear recommendations
- Strong project management skills and comfort managing multiple campaigns, stakeholders, timelines, and dependencies at once
Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide.
There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range.
Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.
#### **Working at Runway**
[**Great things come from great teams.**](https://www.youtube.com/watch?v=kwmj4ato2kw&ab_channel=Runway) **We’d love to hear from you.**
We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you, we encourage you to apply.
More about Runway
- [Universal World Simulator](https://runwayml.com/world-simulator.html)
- [GWM-1](https://runwayml.com/research/introducing-runway-gwm-1)
- [Gen-4.5](https://runwayml.com/research/introducing-runway-gen-4.5)
- [General World Models](https://runwayml.com/research/introducing-general-world-models)
- [Robotics SDK](https://runwayml.com/research/introducing-runway-gwm-1#robotics-section)
- [Conversational Real-time Agents](https://runwayml.com/research/introducing-runway-gwm-1#avatars-section)
- [Runway Studios](https://runwayml.com/studios)
We're excited to be recognized as a best place to work:
[Crain's](https://www.crainsnewyork.com/awards/best-places-work-2023) | [InHerSight](https://www.inhersight.com/companies/best/city/new-york-city-ny) | [BuiltIn NYC](https://builtin.com/awards/new-york-city/2024/best-places-to-work) | [INC](https://www.inc.com/best-workplaces/2024)