旗舰活动内容管理经理
Manager, Flagship Event Content Management
#### 公司简介
一切始于工程师弗雷德·卢迪为他的同事菲利斯编写了一段自动化繁琐任务的代码。她喜极而泣。那一刻激发了弗雷德创建一家公司，让每个人都能摆脱琐事，专注于有意义的工作。如今，ServiceNow 是企业重塑的 AI 控制中心。我们的 ServiceNow AI 平台整合任何 AI、任何数据和任何工作流程，帮助 85% 的财富 500 强®企业更聪明、更快、更好地工作。我们正在打造一个以 AI 为核心的文化，让技术和人才携手不可阻挡地前进。而我们才刚刚开始。
加入我们，让 AI 为人们工作。
#### 职位描述
如果你热衷于塑造客户在 ServiceNow 最重要舞台上体验的故事，在高度矩阵化的环境中茁壮成长，并懂得如何平衡战略、叙事和运营卓越，那么这个职位就是为你量身打造的。
**职位概览**
负责 ServiceNow 首席活动的内容规划与交付，包括 AI 峰会系列和 Knowledge。该职位对内容是否合适负有责任：是否符合当前平台叙述、是否适合受众，并且在不同地区和格式中保持一致。它负责这些时刻的内容标准，确保会议与更广泛的平台故事相连接，并无论地区、受众或格式都能提供连贯的体验。主题专业知识由产品和解决方案营销内容负责人掌握；该职位确保他们的工作整体上读起来像一个统一的项目。它还领导高可见度的特殊项目，影响团队的运作方式。
该职位位于产品和解决方案营销部门，与战略活动、现场营销、品牌、传播和其他跨职能团队紧密合作，处于高度矩阵化的环境之中。成功需要影响利益相关者、推动一致性和维持质量标准，而无需直接的管理权限。
这是一个个人贡献者职位，向旗舰项目总监汇报。
**此职位的重要性**
ServiceNow 的旗舰活动是战略变为现实的地方。这是客户、潜在客户、合作伙伴、分析师和员工亲身体验平台力量的时刻。
该职位是这一体验的守护者，确保 Knowledge、AI 峰会和未来旗舰项目中的内容讲述一个连贯的故事。通过结合叙事策略、内容
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#### Company Description
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.
#### Job Description
If you're energized by shaping the stories customers experience on ServiceNow's biggest stages, thrive in highly matrixed environments, and know how to balance strategy, storytelling, and operational excellence, this role was built for you.
**Role Overview**
Own content planning and delivery for ServiceNow's flagship events, including the AI Summit series and Knowledge. This role is accountable for whether the content is right: aligned to the current platform narrative, appropriate to the audience, and consistent across regions and formats. It owns the content standard across these moments, ensuring sessions connect to the broader platform story and deliver a cohesive experience regardless of region, audience, or format. Subject matter expertise sits with Product and Solutions Marketing content leads; this role ensures the sum of their work reads as one program. It also leads high-visibility special projects that shape how the team operates.
This role sits within Product and Solutions Marketing and partners closely with Strategic Events, Field Marketing, Brand, Communications, and other cross-functional teams in a highly matrixed environment. Success requires influencing stakeholders, driving alignment, and maintaining quality standards without direct authority.
This is an individual contributor role reporting to the Director, Flagship Programs.
**Why This Role Matters**
ServiceNow's flagship events are where strategy becomes reality. They are the moments when customers, prospects, partners, analysts, and employees experience the power of the platform firsthand.
This role serves as the steward of that experience, ensuring content across Knowledge, AI Summits, and future flagship programs tells one connected story. By bringing together narrative strategy, content governance, and operational rigor, this role directly influences how the market understands ServiceNow's platform, innovations, and vision at scale.
**Key Responsibilities**
**Event Content Strategy & Portfolio Management (25%)**
- Own the end-to-end content strategy and portfolio for AI Summits, Knowledge, and flagship event experiences, ensuring content priorities support business objectives, audience needs, and event outcomes.
- Manage the governed Product and Solutions event content catalog, including versioning, refresh cycles, approvals, and distribution for field marketing and regional stakeholders.
- Partner with regional stakeholders to ensure content meets local market needs without fragmenting the global story.
- Drive speaker planning, identification, enablement, and content readiness activities in partnership with Product & Solutions Marketing, event teams, and executive stakeholders.
- Maintain a consolidated view of content readiness and proactively surface risks before they impact delivery.
- Maintain a holistic view of flagship event content across products, solutions, industries, and executive priorities to ensure a balanced, connected customer experience.
- Connect event content planning to broader product launches, marketing campaigns, and corporate narrative priorities, ensuring flagship programs reinforce ServiceNow's strategic business objectives.
- Advocate for audience relevance and customer value, ensuring content experiences are tailored to target audiences while maintaining narrative consistency.
**Narrative Stewardship & Content Governance (25%)**
- Identify content gaps, overlap, and fragmentation across portfolios and recommend solutions that improve audience understanding and business impact.
- Establish content governance standards and decision frameworks that balance stakeholder needs with narrative consistency, quality standards, and audience relevance.
- Partner with senior Product and Solutions Marketing leaders, executives, and content stakeholders to align event content priorities with strategic business objectives and executive communications needs.
**Expo & Experiential Content (20%)**
- Own strategy, messaging, and content delivery for expo demos, demo headers, signage, and story pods (not demo development, technical implementation, or vendor management).
- Partner with product and solution leads and expo program owners to ensure consistent storytelling across experiences and zones.
**Program Insights, Communication, and Continuous Improvement (15%)**
- Run retrospectives, surveys, and feedback programs across major events and translate findings into actionable improvements.
- Develop frameworks, dashboards, reporting, and planning tools that improve decision-making and program execution.
- Establish operating rhythms, decision frameworks, status reporting, and governance mechanisms that reduce fragmentation and rework.
- Produce executive-ready updates, recommendations, and decision-support materials.
- Leverage AI to accelerate content planning, readiness reviews, audience analysis, executive reporting, and post-event insights.
- Identify opportunities to modernize content operations through AI-enabled workflows, automation, and scalable governance frameworks that reduce manual effort and improve content quality.
**Special Projects (15%)**
- Lead high-visibility, cross-functional initiatives assigned by the Sr. Director, including governance programs, new event formats, executive deliverables, and operational improvements.
- Create structure, alignment, and momentum working with ambiguity and under compressed timelines.
#### Qualifications
**What Makes Someone Successful Here**
- Editorial judgment. Evaluates content against audience, narrative, and business priorities, not just completion status. Can provide constructive feedback and influence content quality across stakeholders.
- Content governance mindset. Balances stakeholder needs with the responsibility to maintain narrative consistency, quality standards, and audience relevance.
- AI proficiency. Uses AI tools to accelerate planning, analysis, content development, and operational execution.
- Comfort with ambiguity. Creates clarity, structure, and progress where there are unknowns.
- Raises the bar. Continuously improves programs, processes, and outputs rather than simply managing them.
- Influence without authority. Builds trust, alignment, and drives positive outcomes across senior stakeholders in a matrixed environment.
- Systems Thinking. Connects content, programs, stakeholders, and business priorities into a cohesive experience. Anticipates downstream impacts and identifies opportunities to improve consistency, scale, and effectiveness across flagship programs.
- Builder Mentality. Creates scalable frameworks that reduce chaos and increase quality. Enjoys bringing structure to ambiguity and establishing repeatable ways of working that improve with every event.
For positions in this location, we offer a base pay of $137,700 - $215,150, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
#### Additional Information
**Work Personas**
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. [Learn more here](https://careers.servicenow.com/life-at-servicenow#workpersonas). To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
**Equal Opportunity Employer**
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
**Accommodations**
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [globaltalentss@servicenow.com](mailto:globaltalentss@servicenow.com) for assistance.
**Export Control Regulations**
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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