副总裁,整合营销
VP, Integrated Marketing
Assured致力于现代化保险行业。理赔处理(即我们是否应该支付这笔索赔?)虽然常常被忽视,却是整个行业的基础。目前,这一过程高度依赖人工,涉及电话、传真和直觉判断,每年耗费数十亿美元。我们可以做得更好。
在Assured,我们为大型保险公司提供他们需要的软件解决方案,以在技术驱动的现代世界中取得成功。从自助理赔软件到后端欺诈检测,我们是为全球一些最大保险公司提供理赔处理动力的引擎。
我们面临的挑战深刻而多样,从创建在客户最紧张和脆弱时提供舒适和清晰体验的数字化体验,到协调数十亿美元理赔支付的大型机器学习驱动决策。在Assured,生活充满活力、协作和回报。
我们正在寻找一位高级副总裁,负责在顶级美国财产与意外险保险公司中建立系统并运行持续增长的专属客户计划。你将负责如何将我们的故事呈现给正确的人——在公司层面和个人层面,并且你将负责营销与销售之间的关系。
这是一个亲力亲为的领导职位,包含两个互补的方向:基于个人的营销(在个人层面赢得特定买家和用户——首席合规官、首席信息官、首席人工智能官、理赔副总裁、转型负责人和关键影响者)以及网络/数字/活动(在关键时刻建立品类影响力和多触点存在感)。你将负责端到端的整合营销接触点(ABM/PBM、付费广告、数字、SEO/AEO、活动、生命周期、网站等)和营销到销售的SLA。如果系统在运行,你就让它一直运行。
你将领导一个小型、资深、以AI为核心的团队,并与销售、产品营销和创始人紧密合作。这是为一名能够从零开始构建可衡量的专属客户增长机器的运营者准备的职位。
## **你将负责**
- **全流程运行增长引擎** – 针对前80名专属客户,负责ABM/PBM、付费广告、数字、SEO/AEO、活动、生命周期和网站。
- **负责专属客户计划** – 与销售和创始人确认专属客户名单;针对顶级客户制定并启动基于个人的策略。
- **负责营销到销售的SLA** – 定义并执行营销与销售之间的节奏、交接和服 务水平,确保每个专属客户计划都有紧密配合。
查看英文原文
Assured is on a mission to modernize insurance. Claims processing (i.e. should we pay this claim?), while often overlooked, is the foundation of the entire industry. It’s currently highly manual, involving phone calls, faxes, and gut instinct, costing tens of billions of dollars a year. We can do better.
At Assured, we provide large insurers with the software solutions they need to win in a modern, technology-driven world. From self-service claim-filing software to backend fraud detection, we’re the engine that powers claims processing for some of the largest insurers in the world.
The challenges we face are deep and diverse, from creating digital experiences that provide comfort and clarity to claimants at their most stressed and vulnerable to orchestrating large-scale ML-driven decision-making on billions of dollars of claims payments, life at Assured is dynamic, collaborative, and rewarding.
We are looking for a Vice President, Integrated Marketing to build the system and run the always-on growth engine in the named-account program in top US P&C carriers. You own how we get the story in front of the right people – at the company level and at the person level – and you own the relationship between marketing and sales.
This is a hands-on leadership role with two complementary motions under it: Person-Based Marketing (winning the specific buyers and users – CCOs, CIOs, CAIOs, claims VPs, transformation leads, and key influencers – at the individual level) and Web / Digital / Events (building category gravity and multi-touch presence across the moments that matter). You will own the end-to-end integrated marketing touchpoints (ABM/PBM, paid, digital, SEO/AEO, events, lifecycle, web, etc.) and the marketing-to-sales SLA. If the system is on, you keep it on.
You will lead a small, senior, AI-first team and partner closely with Sales, Product Marketing, and the founders. This is the seat for an operator who can build a measurable, named-account growth machine from the ground up.
## **What You’ll Do**
- **Run the growth engine end-to-end** – Own ABM/PBM, paid, digital, SEO/AEO, events, lifecycle, and web against top80 named carriers.
- **Own the named-account program** – Lock the named-account list with Sales and the founders; scope and launch person-based plays against the top accounts.
- **Own the marketing-to-sales SLA** – Define and run the cadence, handoffs, and service levels between marketing and sales so every named play has a tight handshake.
- **Build and lead the team** – Hire, develop, and direct the team while setting the quality bar and operating rhythm.
- **Instrument the motion** – Scope the ABM, PBM, and attribution stack and operate from the weekly named-account and other relevant data dashboards.
- **Make events a named-account vehicle** – Treat every flagship moment as a named-account play, not a booth – with clean routing back into the PBM system.
- **Drive category gravity** – Own the always-on web, paid, and search presence that compounds Assured’s visibility in the CCO/CIO/CAIO conversation.
- **Keep it compliant** – Ensure every play, gift policy, and event format is screened against carrier anti-bribery norms before it ships.
## **What You’ll Bring**
- 10+ years in growth, demand generation, or integrated marketing, including senior leadership of a named-account / ABM motion.
- A track record building and running ABM/PBM programs against a defined, high-value account list – ideally enterprise or regulated buyers.
- Fluency across the full integrated stack: paid, digital, SEO/AEO, events, lifecycle, web, and attribution.
- Strong operating discipline – you build the SLA, hold the cadence, and measure pipeline by named account.
- Proven people leadership and the ability to multiply a small senior team.
- Comfort partnering deeply with sales and with technical marketing-ops/data colleagues.
- High ownership, low ego, and a builder’s appetite for writing the playbook from scratch.
**Benefits:**
🤑 Competitive Compensation: Competitive salary and equity packages for all employees
🏥 Healthcare Plan: Platinum medical, dental, and vision
🛡️ Free life insurance: Including long-term disability & short-term disability
🏄 Unlimited PTO: Uncapped vacation days & paid holidays
👶 Family Leave: Maternity & paternity
📈 401(k) Contribution: Assured contributes 3% of your income, even if you don't contribute
🏠 WFH Benefits: Lunch on us 2x/week, monthly phone stipend & other home office perks
👪 Health FSAs & HSAs: Pre-tax accounts for out-of-pocket medical expenses
🤝 Team events & Offsites: We're remote, but we regularly get together
****We have been made aware of individuals falsely posing as recruiters from Assured Insurance Technologies Inc. Please note that we only contact candidates from official @** [**assured.claims**](http://assured.claims) **email addresses and all interviews are conducted through verified company channels. If you are unsure whether a message is legitimate, please contact us directly at recruiting-ops@assured.claims before sharing any personal information****
**Our Commitment:**
_We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation._