移动增长与用户获取专员
Mobile Growth & User Acquisition Specialist
类别：市场营销
地点：
我们正在寻找一名移动增长与用户获取专家，负责售后客户关系管理，并在国际市场中执行移动应用的用户获取策略。
该职位结合了苹果搜索广告活动的直接管理、移动增长优化、客户入职以及人工智能驱动的绩效分析。您将与客户紧密合作，审查人工智能生成的建议，提供战略反馈，并帮助改进平台的模型和输出。
您的职责
- 主导客户入职电话，并指导客户连接苹果App Store Connect和Google Play Console账户。
- 设置Slack沟通渠道并保持与客户的持续沟通。
- 通过定期沟通和定期策略及报告会议维护持续的客户关系。
- 规划、启动和优化苹果搜索广告活动。
- 制定关键词竞价策略，管理活动结构并优化定位。
- 识别新的关键词和机会以提高获取效率。
- 监控并优化CPA、ROAS、转化率、预算和其他相关应用增长KPI。
- 在国际市场中执行用户获取策略。
- 为创意A/B测试制定假设，并监督自定义产品页面和商店实验的设置。
- 建立并监控预算节奏、活动扩展和性能跟踪流程。
- 审查并质检人工智能生成的审计报告、绩效摘要和建议。
- 纠正人工智能生成的输出，并识别缺失的洞察或战略机会。
- 记录详细反馈以支持人工智能模型的持续改进和培训。
- 与产品和人工智能工程团队合作，提供实际的用户获取和产品见解。
- 识别并优先处理低风险、高影响的增长机会。
要求
- 3年以上在移动应用用户获取和效果营销方面的实际经验。
- 在苹果搜索广告方面有较强的实际经验。
- 有管理移动应用获取活动的经验，包括关键词竞价、定位、活动结构和优化。
- 对移动应用性能指标有深刻理解，包括CPA、ROAS、CVR和LTV。
- 有在国际市场工作的经验，并能扩展用户获取活动。
查看英文原文
Category: Marketing
Location:
We are looking for a Mobile Growth & User Acquisition Specialist to manage post-sales client relationships and execute user acquisition strategies for mobile applications across international markets.
The role combines hands-on Apple Search Ads campaign management, mobile growth optimization, client onboarding, and AI-powered performance analysis. You will work closely with clients, review AI-generated recommendations, provide strategic feedback, and help improve the platform’s models and outputs.
Your Duties
- Lead client onboarding calls and guide clients through connecting Apple App Store Connect and Google Play Console accounts.
- Set up Slack communication channels and maintain consistent client communication.
- Manage ongoing client relationships through regular communication and recurring strategy and reporting calls.
- Plan, launch, and optimize Apple Search Ads campaigns for mobile applications.
- Develop keyword bidding strategies, manage campaign structures, and optimize targeting.
- Identify new keywords and opportunities to improve acquisition efficiency.
- Monitor and optimize CPA, ROAS, conversion rates, budgets, and other relevant app-growth KPIs.
- Execute user acquisition strategies across international growth markets.
- Develop hypotheses for creative A/B tests and oversee Custom Product Page and store experiment setups.
- Establish and monitor routines for budget pacing, campaign scaling, and performance tracking.
- Review and quality-check AI-generated audit reports, performance summaries, and recommendations.
- Correct AI-generated outputs and identify missing insights or strategic opportunities.
- Document detailed feedback to support continuous improvement and training of AI models.
- Collaborate with product and AI engineering teams by providing practical user acquisition and product insights.
- Identify and prioritize low-risk, high-impact growth opportunities.
Requirements
- 3+ years of hands-on experience in user acquisition and performance marketing for mobile applications.
- Strong practical experience with Apple Search Ads.
- Experience managing mobile app acquisition campaigns, including keyword bidding, targeting, campaign structure, and optimization.
- Strong understanding of mobile app performance metrics, including CPA, ROAS, CVR, and LTV.
- Experience working with international markets and scaling user acquisition campaigns.
- Analytical and pragmatic approach to decision-making.
- Ability to identify growth opportunities and prioritize high-impact, low-risk actions.
- Fluent English and confidence communicating directly with clients in calls and written communication.
- Strong organizational skills and ability to manage recurring client responsibilities independently.
DetailsOriginally posted on Himalayas