行业营销主管-生命科学
Director, Industry Marketing- Life Sciences
#### 公司简介
一切始于工程师Fred Luddy为他的同事Phyllis编写代码，自动化了一个繁琐的任务。她喜极而泣。这一时刻激发了Fred创建一家公司，让每个人都能摆脱琐事，专注于有意义的工作。如今，ServiceNow是企业转型的AI控制中心。我们的ServiceNow AI平台整合任何AI、任何数据和任何工作流程，帮助85%的财富500强®企业更聪明、更快、更好地工作。我们正在构建一种AI原生文化，让技术和人才携手不可阻挡。而我们才刚刚开始。
加入我们，让AI为人们服务。
#### 职位描述
我们正在寻找一位**行业市场营销总监**，负责ServiceNow最高优先级行业之一：生命科学领域的定位和市场进入策略。
AI在您的行业中已不再是试点项目。那些实现真实、可衡量业务成果的公司正在引领潮流，生命科学领域的每个买家都在关注。生命科学公司正在临床运营、制造韧性和实验室流程中扩展AI，成本压力和专利悬崖迫使企业进行根本性重塑。
ServiceNow在整个行业价值链中实现了真实的业务成果。不是点解决方案，也不是附加的AI。一个统一的平台，连接从前台到运营再到风险与合规的所有职能中的人员、数据和工作流程，以您所在行业的语言和上下文呈现。客户结果就是最好的证明：节省的时间、缩短的周期时间、自动化的流程以及降低成本，这些成果 executives 可以向董事会汇报。
这个角色掌握着话语权。您将定义世界如何理解ServiceNow在生命科学领域转型中的作用，撰写将AI驱动的变革映射到ServiceNow具体解决方案的叙事。您将在产品营销的前沿运作：建立尚未存在的信息体系，塑造行业解决方案地图的叙述，并为跨职能的行业POD提供他们赢得市场上最重要客户所需的定位和资源。
**您将负责**
- 负责并发布整个ServiceNow平台在您所在行业的信息体系，包括所有优先解决方案领域的定位，每季度更新至Seismic和Claude。
查看英文原文
#### Company Description
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.
#### Job Description
We are looking for a _**Director of Industry Marketing**_ to own positioning and go-to-market strategy for one of ServiceNow's highest-priority industries: Life Sciences.
AI is not a pilot in your industry anymore. The companies proving real, measurable business outcomes are setting the pace, and every buyer in Life Sciences is watching. Life Sciences companies are scaling AI across clinical operations, manufacturing resilience, and lab processes as cost pressure and patent cliffs force fundamental reinvention.
ServiceNow delivers real business outcomes across the full industry value chain. Not point solutions. Not bolt-on AI. A single platform that connects people, data, and workflows across every function, from the front office to operations to risk and compliance, in the language and context of your industry. The proof is in customer results: hours saved, cycle times cut, processes automated, and costs reduced in ways that executives can take to their boards.
This role holds the pen. You will define how the world understands ServiceNow's role in transforming Life Sciences, writing the narrative that maps AI-driven change across the industry value chain to the specific solutions ServiceNow delivers. You will operate at the frontier of product marketing: building message houses where none exist, shaping the industry solution map narrative, and arming a cross-functional Industry POD with the positioning and assets they need to win the most strategic accounts in the market.
**What You Will Do**
- Own and publish the industry message house for the full ServiceNow platform in the language of your industry, including positioning for all prioritized solution areas, with quarterly updates loaded to Seismic and Claude.
- Lead marketing strategy for your industry within the cross-functional Industry POD, translating buyer dynamics, competitive pressure, and AI adoption trends into executable plans.
- Own the Marketing BOM for all prioritized industry solutions: corporate narratives, pitch decks, hero demos, battlecards, customer stories, and Sales Success Center pages.
- Direct ServiceNow's presence at first-party events (Knowledge, Industry Expo) and own the content and engagement strategy for key third-party industry events.
- Partner with Demand Gen and Field Marketing to drive measurable pipeline from industry events and campaigns, with targets, ROI tracking, and outcome reporting tied to team OKRs.
- Translate platform and AI innovation, including AI agents and industry-specific solutions, into outcome-based narratives grounded in the customer's value chain and the business results they are accountable for.
- Drive field adoption through enablement programs and seller certifications. If sellers are not using it, it does not count.
- Use AI tools as your primary workflow across research, drafting, content iteration, and competitive intelligence. You set the standard for how this team works in an AI-native world.
#### Qualifications
**To be successful in this role you have:**
- 12+ years of B2B marketing experience.
- 5+ years of product marketing experience a life sciences company, or leading industry marketing for pharma or medtech at an enterprise software company.
- Deep command of the industry: buyer personas, C-suite priorities, AI buying cycles, competitive dynamics, and the business outcomes that drive platform investment decisions.
- Proven track record building message houses and solution narratives that connect platform capabilities to industry-specific outcomes, create pipeline, and accelerate deals.
- You make AI tools work for you every day, whether that is accelerating research, drafting faster, or keeping field content current. You are not experimenting with AI; you rely on it.
- Strong executive presence and written communication. You represent ServiceNow credibly in front of customers, industry analysts, and senior internal stakeholders.
- Outcome-oriented. You track your awareness numbers, pipeline contribution, and BOM coverage, and you are accountable to all three.
- Comfortable building where nothing exists yet. Several of these industries have limited solution-level messaging today. That is the opportunity.
- Experience driving results through first-party and third-party industry event programs.
- Up to 20% travel.
#### Additional Information
**Work Personas**
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. [Learn more here](https://careers.servicenow.com/life-at-servicenow#workpersonas). To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
**Equal Opportunity Employer**
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
**Accommodations**
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [globaltalentss@servicenow.com](mailto:globaltalentss@servicenow.com) for assistance.
**Export Control Regulations**
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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