高级经理，数字并购战略
Senior Manager, Digital M&A Strategy
#### 公司简介
一切始于工程师Fred Luddy为他的同事Phyllis编写代码，自动化了一个繁琐的任务。她喜极而泣。这一时刻激发了Fred创建一家公司，让每个人都能摆脱琐事，专注于有意义的工作。如今，ServiceNow是企业重塑的AI控制中心。我们的ServiceNow AI平台整合任何AI、任何数据和任何工作流——帮助85%的财富500强®企业更聪明、更快、更好地工作。我们正在构建一种AI原生文化，让技术和人才 unstoppable 一起前行。而我们才刚刚开始。
加入我们，让AI为人们工作。
#### 职位描述
**职位角色**
ServiceNow的数字体验策略团队位于产品策略与市场营销的交汇点——你定义要开发什么以及为什么。这是纯粹的产品策略：塑造全球企业AI领导者的数字体验的愿景、方向和战略思维。
ServiceNow不断推出新产品，并定期收购战略性公司。该职位负责两个支柱：确定产品发布如何触达我们数字生态系统的买家，以及构建整合被收购公司的数字存在的指南。
你撰写指导产品营销、UX、工程和M&A团队执行的战略和需求。你处于产品、市场和技术之间——将战略决策转化为明确的方向。你通过框架和指南建立组织能力，提升发布和整合的纪律性。
**主要职责**
**并购数字整合（80%）**
- 这个角色是基础性的——你建立的指南、治理和运营节奏将成为ServiceNow整合每家收购公司的标准方式。
- 推动并购数字整合和营销技术整合，将分散的资产统一到一个生态系统中
- 与团队合作评估运营准备情况和执行风险：系统架构、团队容量、流程成熟度，以及整改所发现的问题的成本和时间表
- 制定并购后的数字策略（登录/门户整合、品牌重塑、技术栈决策、客户社区迁移、产品组合定位、网站存在）
- 创建整合权衡的决策框架：哪些资产保持独立？哪些进行整合？我们如何在不造成摩擦的情况下迁移客户？
- 确立整合优先级和顺序
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#### Company Description
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.
#### Job Description
**The Role**
ServiceNow's Digital Experience Strategy team operates at the intersection of product strategy and marketing -- where you define what gets built and why. This is pure product strategy: vision, direction, and strategic thinking that shapes digital experiences for a global enterprise AI leader.
ServiceNow launches new products constantly and acquires strategic companies regularly. This role owns two pillars: establishing how product launches reach buyers across our digital ecosystem, and building the playbook for integrating acquired companies' digital presence.
You write the strategy and requirements that guide how Product Marketing, UX, Engineering and M&A teams execute. You sit between product, marketing, and technology—translating strategic decisions into clear direction. You build organizational muscle around launch and integration discipline through frameworks and playbooks.
**Key Responsibilities**
**M&A Digital Integration (80%)**
- The role is foundational — the playbooks, governance, and operating rhythms you build become how ServiceNow integrates every company it buys.
- Drive M&A digital integration and marketing technology consolidation, unifying disparate properties into a single ecosystem
- Partner with teams to assess operational readiness and execution risk: systems landscape, team capacity, process maturity, and the cost and timeline to remediate what you find
- Develop the digital strategy for post-acquisition (login/portal integration, rebranding, tech stack decisions, customer community migration, portfolio positioning, site presence)
- Create decision frameworks for integration trade-offs: Which assets stay separate? Which consolidate? How do we migrate customers without friction?
- Establish integration priorities and sequencing with M&A, Product, and Legal teams
- Partner on marketing technology decisions—consolidating lead management, CRM integration, analytics stacks
- Create clarity in terms of sequencing, priorities, trade-offs, and the escalations that keep workstreams unblocked
- Write requirements and direct Product Managers and teams responsible for execution
**Launches (20%)**
- Define horizontal launch strategy—transform how we showcase launches across our digital ecosystem, establishing what gets featured, how it's presented, and what doesn't make the cut
- Create reusable launch playbooks that enable consistent, high-quality execution without reinventing each cycle
- Define decision criteria for launch prominence and content refresh sequencing
- Guide Product Marketing on what to showcase, how to present it, and where it belongs in the buyer journey
- Use analytics and engagement metrics to validate strategy and refine execution
#### Qualifications
**Required Qualifications**
- 7+ years of experience in product management, consulting, product strategy, or digital experience strategy (Consulting backgrounds are welcome with a subsequent operating role)
- Track record of M&A integration experience with ownership of integrations -- you built the plan (for consolidation decisions, product integrations, technical trade-offs), ran the cadence, and held stakeholders accountable
- Strong operational judgment and ability to move between strategy and execution
- Experience with product launches and leading major digital initiatives from strategy through execution
- Strong stakeholder management—ability to influence senior leaders and drive alignment across product, marketing, and engineering
- Comfortable managing multiple concurrent integrations and launches at different stages
- Data-driven approach to strategy validation using analytics, research, and metrics
- Technical literacy—comfort discussing API architecture, data migration, login/auth consolidation, deprecation trade-offs
**Preferred Qualifications**
- UX experience or design sensibility
- Experience applying AI tools to work
- Experience leading digital transformation or rebranding initiatives
- Familiarity with marketing technology stacks and lead management systems
For positions in this location, we offer a base pay of $155,400 - $272,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
#### Additional Information
**Work Personas**
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. [Learn more here](https://careers.servicenow.com/life-at-servicenow#workpersonas). To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
**Equal Opportunity Employer**
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
**Accommodations**
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [globaltalentss@servicenow.com](mailto:globaltalentss@servicenow.com) for assistance.
**Export Control Regulations**
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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