市场设计师
Marketing Designer
**职位简介**
Playson 是一家在全球享有盛誉的在线游戏供应商，成立于 2012 年。我们基于最新技术和详细的市场分析，为领先的 iGaming 运营商提供完整的游戏解决方案。
我们正在寻找一名市场营销平面设计师，帮助塑造我们推广游戏和向合作伙伴展示品牌的方式。该职位隶属于营销小组，对 Playson 在各渠道的形象有直接影响。
为了进一步加强我们的创意团队，我们正在寻找一名 **高级市场营销设计师** - 一位成熟且有条理的专业人士，将推动我们营销视觉的发展，并支持平面艺术家团队的成长。
**主要职责**
- 为新 iGaming 产品和/或网络促销活动创建一套宣传材料（游戏图标包、缩略图、宣传横幅等）
- 为关键合作伙伴开发定制宣传材料
- 为传播活动创建核心视觉效果，以及为各种传播渠道（网站、社交媒体、印刷广告、电子邮件活动等）制作艺术作品
- 创建品牌周边商品的设计
- 创建销售点物料的设计
- 为展览和公司自有活动创建模型和设计（品牌装饰、拍照区等）
- 为品牌的宣传活动设计落地页
- 为公司产品创建销售演示文稿
- 为社交媒体制作小视频片段或动画图形，以及为视频承包商提供标准动态元素
- 进一步完善公司品牌手册
**要求**
- 5 年以上市场营销或 UI/UX 设计师相关工作经验
- 具有品牌标识（标志、品牌、模板）、横幅广告、动画横幅、落地页以及视频制作分镜的经验
- 熟悉设计趋势、有意义且智能的设计理念、批判性思维（“我为什么这么做？”）、研究能力，以及对构图、网格、排版、色彩理论及其对设计的影响的理解，包括使用 AI 的经验
- 精通设计工具，如 Adobe Illustrator、Photoshop、Figma、After Effects、Blender、XD
- 了解可用性原则和技巧
- 有与承包商和制作公司在 BTL 领域合作的经验，能够提供印刷和制作所需的设计素材
- 理解 BTL 设计中品牌展示的原则和一致性。
查看英文原文
**About the Role**
Playson is a leading online gaming supplier with worldwide recognition which was founded in 2012. We offer complete gaming solutions based on the latest technologies and detailed market analysis for the leading iGaming operators.
We’re looking for a Marketing Graphic Designer to help shape the way we promote our games and present our brand to partners. This role sits within the Marketing Squad and has direct impact on how Playson is seen across channels.
To further strengthen our creative function, we are looking for a **Senior Marketing Designer** - a mature and structured professional who will drive the development of our marketing visuals and support the growth of the Graphic Artist stream.
**Key Responsibilities**
- Creating sets of promo materials for partners when launching new iGaming products and/or Network Promotions (game icons packs, resizes, promo banners, etc.)
- Developing custom promo materials for key partners
- Creating key visuals for communication campaigns, as well as artwork for various communication channels (web, social media, print ads, email campaigns, etc.)
- Creating designs for branded merchandise
- Creating designs for point of sale materials
- Creating mockups and designs for exhibitions and company’s own events (branded decor, photo zones, etc.)
- Designing landing pages for brand’s promo activities
- Creating sales decks for company products
- Producing small video clips or animated graphics for social media, as well as standard motion elements for video contractors
- Further development of company brand book
**Requirements**
- 5+ years of professional experience as a Marketing, UI/UX Designer
- Experience working with brand identity (logos, branding, templates), banner ads, animated banners, landing pages, and storyboards for video production
- Knowledge and understanding of design trends, meaningful and smart design concepts, critical thinking ("why am I doing this?"), research skills, as well as expertise in composition, grids, typography, color theory, and their impact on design, including working with AI
- Excellent proficiency in design tools such as Adobe Illustrator, Photoshop, Figma, After Effects, Blender, XD
- Knowledge of usability principles and techniques
- Experience working with contractors and production companies in BTL by delivering design materials for print & production
- Understanding of principles of brand display and consistency in BTL design.
- Experience working with AI tools for creating marketing materials (videos, animations, image generation, landing page generation).
- Experience working with WebFlow to develop landing pages and other web-oriented content
**Nice to have**
- Experience in the gaming industry, though we are also open to professionals from other fields who can bring a fresh perspective to our industry
- Experience working with AI tools for prototyping and modelling
- Motion design experience
**What we Offer**
- Benefit from a transparent and systematic quarterly bonus system.
- We offer a flexible work schedule to accommodate your needs.
- Choose to work remotely, providing greater flexibility and comfort.
- Enjoy unlimited paid vacation leave, including bank holidays.
- Take unlimited paid sick leave whenever necessary.
- Get reimbursement for professional development courses and training. We provide access to the latest tools and training for continuous growth.
**Recruitment Process**
- Portfolio review. Applications without a portfolio will not be considered for further steps.
- HR Interview
- Take home task
- Technical interview
- Final interview
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