基于客户营销总监
Director of Account Based Marketing
## 我们是谁：
Power Digital 是一家以人工智能为核心的增长公司，位于世界级人才和专有技术的交汇点。我们通过结合深厚的垂直领域专业知识、战略思维和企业智能，帮助领先的和新兴品牌实现增长，从而推动可衡量的业务成果。
在过去的十年中，我们一直围绕一个信念构建业务：最好的技术能让优秀的人更出色。我们的策略师、创意人员、分析师和技术专家团队使用 Omega，我们的 AI 操作系统，来更快地发现机会，调查推动表现的因素，并以更高的速度和精度执行已批准的工作。Omega 背后是 Iris，我们的专有智能层，基于多年的真实绩效数据、战略框架、测试以及从我们客户组合中获得的经验和学习。AI 扩展了我们人员的思考、创造、解决更复杂问题和做出更好决策的能力。人类的判断力、创造力和责任感仍然是我们工作方式的核心。
作为一家以人为本的公司，我们重视背景和经验的多样性。我们坚信我们的员工和文化是成功的关键。我们与客户紧密合作，作为他们团队的延伸，跨策略、执行和衡量来识别真正阻碍增长的因素，并确定下一步该做什么。我们的文化由充满好奇心、有抱负、有责任感并致力于为客户和彼此带来有意义成果的人组成。
在 Power Digital，我们认为未来属于将最佳人才与最佳技术相结合的团队。我们正在今天打造这个未来。
*****此职位要求英语口语和书面语达到高级水平。**
**日常工作内容：**
作为客户导向营销（ABM）总监，您将领导 Power Digital 在 B2B 产品组合中的 ABM 策略制定、实施和绩效管理。您将负责制定作战手册、平台策略和跨职能协调，将目标客户名单转化为销售线索和收入——作为客户和内部意图数据、客户评分和多渠道协调方面的最高权威。
您将与 B2B 客户经理密切合作，将 GTM 计划转化为可执行的 ABM 项目，并与付费媒体、内容、创意和电子邮件/生命周期团队协作，确保基于客户的活动协调而非孤立进行。这是一个需要构建和运营的职位。
查看英文原文
## Who We Are:
Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.
For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.
As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.
At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.
*****Proficiency in spoken and written English at an advanced level is required for this role.**
**A day in the life:**
As the Director of Account Based Marketing (ABM), you will lead the strategy, build-out, and performance of Power Digital's ABM discipline across the B2B portfolio. You will own the playbooks, platform strategy, and cross-functional orchestration that turn target account lists into pipeline and revenue — serving as the senior-most ABM voice for clients and the internal authority on intent data, account scoring, and multi-channel orchestration.
You will partner closely with the B2B account directors to translate GTM plans into executable ABM programs, and with Paid Media, Content, Creative, and Email/Lifecycle teams to ensure account-based campaigns are coordinated rather than siloed. This is a builder-and-operator role: you're expected to both architect ABM frameworks and get into the platforms yourself when it matters.
You'll manage the connective tissue between strategy and execution — ensuring account selection, tiering, and intent signals actually drive media, content, and outreach decisions, and that performance reporting ties ABM activity back to pipeline and revenue, not just engagement.
**Key Responsibilities:**
- Own end-to-end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi-channel orchestration
- Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams
- Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team
- Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows
- Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams
- Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed
- Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation
- Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities
- Employ AI technologies to enhance and optimize ABM processes and reporting
- Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting
- Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches
- Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology
- Own the ABM measurement framework — pipeline influenced/sourced, account engagement, and velocity through funnel stages
**Role Requirements:**
- Mandatory: hands-on proficiency with 6Sense, Demandbase, or equivalent ABM/intent data platforms — this is a non-negotiable requirement for the role, not a nice-to-have
- 7+ years in B2B marketing strategy or ABM, in-house or in-agency, with demonstrated ownership of account-based programs end to end
- Strategic knowledge of core B2B Martech such as Salesforce, Marketo, and HubSpot, and how they integrate with ABM platforms
- Deep understanding of intent data, predictive scoring, and account tiering — and how to operationalize them across channels
- Comfort and ease presenting strategy to clients and leading discovery discussions
- Strong project management skills; able to run multiple client ABM programs concurrently
- Strategic understanding of clients' business metrics and pipeline mechanics, and how ABM contributes to them
- Team-oriented and collaborative; comfortable leading cross-functional teams without direct authority
- Agency experience valued but not required
**Key Performance Indicators (KPIs)**
- Net MRR across B2B ABM / Strategy portfolio
- Client NPS (8+ avg)
- Monthly Service Expansion pipeline generation
- Power Circuit Certification (annual)
**Most Important Things (MITs)**
- Ensure B2B/ABM clients receive the highest-quality strategic work, grounded in intent data and account-level insight
- Clear, direct, and radically candid communication with internal and external stakeholders
- Client value — has your work provided new insight, confirmed a course of action, or outlined a clear path forward
**Benefits & Perks:**
- Base salary paid in USD + commission opportunities
- Unlimited Time Off available on day one
- Fully flex work environment: full-remote, in-office, or hybrid
- Healthcare stipend: $50/month to support your healthcare or insurance costs
- National Holidays + 2 Mental Health Recharge Days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
_Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility._
_Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at [https://powerdigitalmarketing.com/company/careers/](https://powerdigitalmarketing.com/company/careers/)_ _[.](https://powerdigitalmarketing.com/company/careers/) If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at_ [_recruiting@powerdigital.com_](mailto:recruiting@powerdigital.com) _before taking any further action in relation to the correspondence._