市场运营与分析经理
Marketing Operations & Analytics Manager
作为**营销运营与分析经理**，您将：
- 与关键利益相关者合作，执行并优化我们的营销技术与分析策略。
- 负责关键营销系统（Marketo、6sense 或类似工具）、网络研讨会/活动工具及其集成的日常管理，确保每个项目都正确配置以进行度量。
- 将GTM问题（按行业、细分市场、产品和客户等级）转化为清晰的报告、分析和建议，从而塑造未来的活动和ABX策略。
- 建立可扩展的工作流程、文档和培训材料，使全球和区域团队能够自信地执行高质量的客户导向活动。
**您将负责**
**策略与成果**
- **运营与分析路线图执行**：共同负责并执行营销运营路线图，从生命周期执行和评分优化，到为DG和ABX推出的标准化Power BI仪表盘。
- **活动运营**：支持全球和区域团队进行活动构建和质量保证（Marketo活动、SFDC活动、工作流），符合**全球上市日历**，确保每项策略都有正确的标签用于报告。
- **性能分析**：对漏斗健康状况、活动表现、ABX小组结果以及合作伙伴/行业策略进行定期和临时分析；将发现转化为具体的下一步行动。
- **归因与度量**：改进并维护我们的归因逻辑（个人接触点、主要活动来源、营销带来的和影响的销售线索），使利益相关者对数据有高度信任。
- **学士学位**，最好是市场营销、商业、分析、信息系统或相关领域。
- **4–6年**在B2B企业**营销运营、RevOps、需求生成运营、ABM/ABX运营或营销分析**方面的经验，有生命周期、评分、路由和报告的直接管理经验。
- 在**以Salesforce为中心的GTM环境**中有实际经验，包括构建和维护漏斗、销售线索和活动表现仪表盘。
- 有与**销售、BDR和RevOps**密切合作的实操经验，能够将共享的KPI（MQL、S0–S3、MQA、销售线索、胜率）转化为流程、SLA和实际治理。
- 熟练掌握以下工具：
- 一个**营销自动化平台**（Marketo 或类似工具）。
- **Salesforce**（活动、报表、仪表盘、核心对象）。
- 一个**ABX/意图平台**（如6sense 或类似工具）。
查看英文原文
As **Marketing Operations and Analytics Manager**, you will:
- Partner with key stakeholders to execute and evolve our martech and analytics strategy.
- Serve as the day‑to‑day owner of key marketing systems (Marketo, 6sense or comparable, webinar/event tools) and their integrations, ensuring every program is correctly instrumented for measurement.
- Translate GTM questions (by industry, segment, offer, and account tier) into clear reporting, analysis, and recommendations that shape future campaigns and ABX motions.
- Build scalable workflows, documentation, and enablement so global and regional teams can execute high‑quality, account‑aware programs with confidence in the data.
**What You Will Do**
**Strategy & Results**
- **Ops & Analytics Roadmap Execution:** Co‑own and execute the marketing ops roadmap, from lifecycle enforcement and scoring refinements to the rollout of canonical Power BI dashboards for DG and ABX.
- **Campaign Operations:** Support global and regional teams with campaign build and QA (Marketo programs, SFDC campaigns, workflows) aligned to the **Global Go‑To‑Market Calendar**, ensuring every tactic is properly tagged for reporting.
- **Performance Analysis:** Provide recurring and ad‑hoc analysis on funnel health, campaign performance, ABX cohort outcomes, and partner/industry motions; translate findings into concrete next steps.
- **Attribution & Measurement:** Improve and maintain our attribution logic (person‑level touches, primary campaign source, marketing‑sourced and influenced pipeline) so stakeholders have high trust in the numbers.
- **Bachelor’s degree**, preferably in marketing, business, analytics, information systems, or a related field.
- **4–6 years of experience** in B2B enterprise **marketing operations, RevOps, demand gen operations, ABM/ABX operations, or marketing analytics**, with direct ownership of lifecycle, scoring, routing, and reporting.
- Demonstrated experience in a **Salesforce‑centric GTM environment**, including building and maintaining funnel, pipeline, and campaign performance dashboards.
- Proven **close collaboration with Sales, BDR, and RevOps**, with the ability to turn shared KPIs (MQLs, S0–S3, MQAs, pipeline, win rate) into processes, SLAs, and practical governance.
- Hands‑on proficiency with:
- A **marketing automation platform** (Marketo or comparable).
- **Salesforce** (campaigns, reports, dashboards, core objects).
- An **ABX/intent platform** (e.g., 6sense or comparable).
- A **middleware platform** (Workato or comparable)
- At least one **BI / reporting tool** (Power BI preferred; Domo, Tableau, or similar also valuable).
- Experience supporting or leading a **DG → ABX transition** (e.g., moving from lead‑only views to account‑level engagement, MQAs, and ABX dashboards) is a strong plus.
- Strong **program/project management** skills; comfortable balancing roadmap work (e.g., Power BI migration, lifecycle enforcement) with in‑quarter support for key campaigns and launches.
- Excellent **communication and stakeholder alignment** skills; able to explain complex data and system behavior in clear, non‑technical language and influence without formal authority.
Seeq is a remote-first (only) company founded by serial entrepreneurs. Our executive team and board of directors have extensive experience with successful startup ventures in high-growth environments.
We are founded on the idea that companies need better solutions for quickly and easily getting business insight from their industrial process data. Our mission is to provide software and services that convert that data into meaningful information that the business can use to improve profitability.
We have a wonderful, kind-hearted, talented team that loves to collaborate, lead by example, and exceed our customers’ expectations. We are certified as a great place to work, an emerging startup, the Technology Fast 500, and Inc. Magazine’s Best Places to Work.
**The Perks of Working at Seeq**
- Competitive salary plus bonus incentives
- Target base salary starting at **$120,000**, depending on experience and location
- Benefits:
- 12-week paid Seeq family leave
- Unlimited PTO
- Internet and mobile phone reimbursements
- Medical benefits
- Group term life insurance
- Short-term and long-term disability insurance pre-tax benefits
- Voluntary vision and dental (ortho)
- Vacation bonus program
- Employee Assistance Program
- Generous home office allowance
- The best co-workers (we’ve analyzed the data, so we know it’s true.)
- Pet-friendly workspace (your dog will be so happy to have you home)
- You love your job!
**Equal Employment Opportunity**
Seeq provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
You must be authorized to work in the country in which you reside.