高级经理，社交策略师
Senior Manager, Social Strategist
#### 公司简介
一切始于工程师Fred Luddy为他的同事Phyllis编写了一段代码，自动化了一个繁琐的任务。她感动得喜极而泣。这一时刻激发了Fred创建一家公司，让每个人都能摆脱琐事，专注于有意义的工作。如今，ServiceNow是企业转型的AI控制中心。我们的ServiceNow AI平台整合任何AI、任何数据和任何工作流程，帮助85%的财富500强®企业更聪明、更快、更好地工作。我们正在打造一种AI原生文化，让技术和人才携手并进，势不可挡。而我们才刚刚开始。
加入我们，让AI为人们创造价值。
#### 职位描述
**职位简介：**
你在内容浮现之前就能预判文化趋势。你对平台上的内容成功要素有坚定的观点，并理解受众的真实行为——他们如何建立社区、参与讨论以及在发现与行动之间转换。你将专业技能融入战略：你的方案能精准定位问题，你的框架能推动执行，你的思考能为创意和社区团队提供真实可行的方向。
ServiceNow的社交存在是我们触达企业买家的地方，这些买家实际活跃在Meta、LinkedIn、YouTube、TikTok、X以及新兴渠道上。我们正在构建一个持续在线的社交计划，以真实的叙事、文化相关性和真诚的社区互动为基础——证明B2B科技也可以富有创意、见解深刻且真正有趣。
该职位负责ServiceNow在所有平台上的社交和内容策略的总体愿景，并与创意团队、产品营销、编辑领导和社区经理合作，以卓越和明确的方式实现这一战略。你将定义我们的品牌在社交空间中的声音和立场。你将根据受众行为和洞察，确定内容方法的扩展和演进方向。你将利用并激活我们的社区，寻找能引发关注和文化相关性的时刻。
你将向社交媒体总监汇报，并对通过社交渠道提升品牌知名度、可信度和相关性负直接责任。
**你会做什么：**
- 负责跨社交平台的社交策略：定义ServiceNow在Meta、LinkedIn、YouTube、TikTok、X及新兴渠道的战略愿景和定位。制定符合我们编辑日历的前瞻性路线图，
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#### Company Description
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.
#### Job Description
**About the Role:**
You track culture before it surfaces in a brief. You have strong opinions about what makes content work on a platform, and you understand how audiences truly behave—how they form communities, participate in conversations, and move between discovery and action. You bring craft to strategy: your briefs sharpen the problem, your frameworks drive execution, and your thinking gives creative and community teams somewhere real to go.
ServiceNow's social presence is where we reach enterprise buyers across the platforms where they're actually present—Meta, LinkedIn, YouTube, TikTok, X, and emerging channels. We're building an always-on social program rooted in authentic storytelling, cultural relevance, and genuine community engagement—one that proves B2B tech can be creative, insightful, and genuinely interesting.
This role owns the strategic vision for ServiceNow's social and content program across all platforms and partners with creative teams, product marketing, editorial leadership, and community managers to bring that strategy to life with excellence and intention. You'll define what our brand sounds like and stands for in social spaces. You'll identify where to expand and evolve our content approach based on audience behaviors and insights. You'll tap into and activate our community to find moments that drive buzz and cultural relevance.
You'll report to the Director of Social Media with direct accountability for building brand awareness, credibility, and relevance across social channels.
**What You'll Do:**
- Own Social Strategy Across Social Platforms: Define the strategic vision and positioning for ServiceNow across Meta, LinkedIn, YouTube, TikTok, X, and emerging channels. Develop a forward-looking roadmap aligned to our editorial calendar, product launches, thought leadership moments, and cultural opportunities. Identify opportunities to expand into new content pillars and evolve existing pillars based on audience behaviors, engagement patterns, and strategic insights. Establish clear audience targets and platform-specific strategies that reflect how to reach enterprise buyers organically across each channel.
- Build Content Architecture: Develop integrated content strategies and always-on programming architectures that translate ServiceNow's positioning into scalable, channel-native programs. Serve as steward of the brand across social, ensuring all content reflects our visual standards, tone, and perspective. Partner closely with creative teams to brief, concept, and execute channel-right content across photo, video, thought leadership, and community-generated content. Write creative briefs and social strategies that give creative teams a genuine problem to solve, framing the strategic challenge with precision, clear point of view, and useful constraints. Test content formats and creative approaches to optimize for engagement, reach, and audience connection.
- Cultivate & Activate Community: Tap into and activate ServiceNow's community of practitioners, builders, and decision-makers to uncover insights and identify moments of cultural relevance. Mine community conversations and user-generated content for signals that inform new strategic challenges and social moments. Develop community-first campaigns and activations that drive buzz, engagement, and strengthen brand perception. Build a community-first mindset into the always-on program that strengthens brand perception and creates space for authentic dialogue.
- Leverage Performance & Insights: Use performance data and audience insights to refine content strategy, optimize for emerging opportunities, and identify moments worth amplifying. Translate analytics and learning into strategic recommendations that inform content evolution and platform investment. Make the case for strategic pivots and new directions backed by evidence and cultural insight.
- Lead Cross-Functional Execution: Partner with product marketing to identify moments to integrate ServiceNow products and narratives into social storytelling. Collaborate with editorial and brand strategy teams to ensure social strategy aligns with broader brand positioning and messaging. Work with customer marketing and proof teams to bring customer success stories and proof points to life on social—identifying authentic moments and opportunities to amplify customer advocacy. Work with paid media and performance teams to identify amplification opportunities and ensure social content gets the media support it deserves. Build trusted relationships with stakeholders across creative, product, data, and marketing disciplines.
- Stay Ahead of the Curve: Monitor trends across business, tech, culture, and social media to inform proactive, culturally relevant activations. Track platform evolution, emerging features, and shifts in audience behavior across all channels. Build and maintain social listening programs and cultural trendspotting frameworks that inform strategic decisions. Be the person who flags when we need to try something new before everyone else does.
#### Qualifications
**What You Need:**
- 10+ years of demonstrated experience in social and content strategy, with a track record of building differentiated strategies (not just executing against an existing calendar) across brand channels, always-on programs, or editorial-led social presence.
- Deep platform fluency across LinkedIn, Meta, TikTok, YouTube, and emerging platforms. You understand algorithmic distribution, paid amplification mechanics, community dynamics, and how cultural moments surface and move across platforms. You know the difference between platform best practices and genuine cultural insight.
- Proven strategic leadership defining content architecture, positioning, and audience strategy for always-on brand channels. You've shaped how a brand shows up in social spaces with consistency, intention, and authenticity.
- Brief-writing and strategic communication craft. Your briefs create useful constraints, build a clear point of view, and give creative teams problems worth solving. You can distill complex brand challenges into actionable narratives and present strategic work with confidence.
- Data literacy and analytical rigor. You know how to define the right KPIs, interpret performance dashboards, and translate findings into strategic decisions. You're comfortable asking hard questions when you don't have the answers yet.
- Experience in B2B, tech, or complex categories where audience trust, credibility, and thought leadership matter. Bonus if you've worked in AI, enterprise software, or similar spaces.
- Strong cross-functional operator mindset. You build trust with stakeholders across disciplines—from creatives to product teams to executives—and lead through influence and the quality of your work, not just authority.
- Creative judgment and attention to detail. You have a strong point of view on what makes content work. You care deeply about consistency, craft, and quality. You understand that millions of eyes may see your work—it must be excellent.
- Entrepreneurial spirit. You're comfortable operating in ambiguity, parachuting into unfamiliar territory, rapidly developing context, and moving with confidence. You introduce and establish new ways of working.
For positions in this location, we offer a base pay of **$133,600 - $233,800**, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
#### Additional Information
**Work Personas**
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. [Learn more here](https://careers.servicenow.com/life-at-servicenow#workpersonas). To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
**Equal Opportunity Employer**
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
**Accommodations**
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [globaltalentss@servicenow.com](mailto:globaltalentss@servicenow.com) for assistance.
**Export Control Regulations**
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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