消费者服务高级付费广告策略师
Consumer Services Senior Paid Advertising Strategist
## 我们是谁：
Power Digital 是一家以人工智能为核心的增长公司，位于世界级人才和专有技术的交汇点。我们通过结合深厚的垂直领域专业知识、战略思维和企业智能，帮助领先的和新兴品牌实现增长，从而推动可衡量的业务成果。
在过去十多年里，我们始终围绕一个信念构建业务：最好的技术让优秀的人更出色。我们的策略师、创意人员、分析师和技术专家团队使用 Omega，我们的 AI 操作系统，更快地发现机会，调查推动表现的因素，并以更高的速度和精度执行已批准的工作。在 Omega 背后是 Iris，我们的专有智能层，基于多年的真实表现数据、战略框架、测试以及从我们客户组合中获得的学习经验。AI 扩展了我们人员的思考、创造、解决更复杂问题和做出更好决策的能力。人类的判断力、创造力和责任感仍然是我们工作方式的核心。
作为一家以人为本的公司，我们重视背景和经验的多样性。我们坚信我们的员工和文化是成功的关键。我们与客户紧密合作，作为他们团队的延伸，跨策略、执行和测量工作，识别真正阻碍增长的因素，并确定下一步该做什么。我们的文化由充满好奇心、有抱负、有责任感并致力于为客户和彼此交付有意义结果的人组成。
在 Power Digital，我们认为未来属于将最佳人才与最佳技术相结合的团队。我们正在今天打造这个未来。
**我们支持所有在美国合法工作的员工采用 100% 远程、在办公室或混合办公的工作方式。**
**日常工作内容：**
高级付费广告策略师负责在复杂的高价值客户中领导绩效营销策略和执行，利用专家级别的渠道知识和先进的测量技术，推动与更广泛的业务目标相关的成果。他们负责活动规划、优化、报告、质量保证和主动的客户沟通，同时自信地处理具有挑战性的对话。他们提供前瞻性见解，促进战略讨论，并通过 AI 和 Nova 生态系统提升工作流程。作为高级领导者，他们指导初级人才，确保交付成果的卓越性，并深化跨渠道整合以提升整体客户表现。
**关键**
查看英文原文
## Who We Are:
Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.
For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.
As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.
At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.
****We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.**
**A day in the life:**
The Senior Paid Advertising Strategist leads performance marketing strategy and execution across complex, high-value accounts, leveraging expert-level channel knowledge and advanced measurement techniques to drive results tied to broader business goals. They own campaign planning, optimizations, reporting, QA, and proactive client communication while navigating challenging conversations with confidence. They provide forward-thinking insights, facilitate strategic discussions, and enhance workflows through AI and the Nova ecosystem. As a senior leader, they mentor junior talent, uphold excellence across deliverables, and deepen cross-channel integration to elevate overall account performance.
**Key Responsibilities:**
- Lead performance marketing strategy and execution across marquee accounts, ensuring delivery against all client goals.
- Conduct thorough QA to prevent errors that could negatively impact client revenue.
- Ensure accurate budget pacing and advise on budget changes.
- Demonstrate expert-level proficiency in at least two major ad channels (e.g., Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Reddit, YouTube, Snapchat).
- Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests.
- Analyze campaign data and client-specific sources of truth (including MMTs) to develop actionable insights and strategic recommendations.
- Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation.
- Apply advanced technical knowledge across attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices.
- Maintain consistent, high-quality communication with clients and internal teams.
- Lead proactive, strategic conversations around media buying, performance opportunities, and optimization plans.
- Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention.
- Serve as a key strategic leader within the department and account teams, influencing direction and decision-making.
- Complete new business appraisals as needed for the paid advertising product within your division.
- Support the growth of junior talent through coaching, knowledge-sharing, and participation in team ceremonies (scrums, 1:1s, etc.).
- Demonstrate full knowledge of the Power Circuit, executing on all recommendations from the solutions roadmap.
- Leverage AI technologies to enhance workflows, outputs, and business efficiency.
- Utilize and fully integrate Power Digital’s nova ecosystem tools and methodologies within day-to-day responsibilities.
**Role Requirements:**
- 4-5 years of digital marketing experience; 3+ years in an agency setting
- Minimum 3-4 years of hands-on experience with at least 2+ of the following paid advertising channels
- Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks
- Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
- Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
- Other skills required:
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated individual with a strong desire to succeed
- Excellent interpersonal skills
- Confident with client-facing presentations and communication
- Strong work ethic and ability to learn quickly and independently
- Interested in a long-lasting relationship with a growing company
- Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills
**Key Performance Indicators (KPIs)**
- Client Book Revenue per Employee: $30k
- Client Retention (bi-annual): 90%
- Team Retention (of DRs if applicable): 95%
**Most Important Things (MITs)**
- Delivering a top-tier paid advertising product for partners
- Advanced marketing and business strategy acumen
- Serve as a key strategic leader within the department and on the account teams
**Benefits & Perks:**
- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
_Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility._
_Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at [https://powerdigitalmarketing.com/company/careers/](https://powerdigitalmarketing.com/company/careers/)_ _[.](https://powerdigitalmarketing.com/company/careers/) If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at_ [_recruiting@powerdigital.com_](mailto:recruiting@powerdigital.com) _before taking any further action in relation to the correspondence._