远程工作雷达

市场总监,现场营销与需求生成

Director, Field Marketing & Demand Generation

市场运营限定地区(需当地身份)与中国几乎无重叠,需长期倒时差
公司Sysdig
薪资$170,000 - $213,000/年
工作地点United States
地域资格限定地区(需当地身份)
时区要求与中国几乎无重叠,需长期倒时差
用工类型permanent
发布时间2026-08-12
数据来源4dayweek.io
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。
作息提示:与中国几乎无重叠,需长期倒时差。

在Sysdig,我们相信云安全不是一种妥协,而是一种承诺。从一开始,我们的使命就很明确:帮助组织以正确的方式保障云上的创新。

我们创建了Falco,这是云威胁检测的开源标准,并继续通过运行时洞察、开放创新和代理式AI引领云安全市场。由超过60%的财富500强企业信任的技术创造者,Sysdig为团队提供实时的清晰度,让他们快速行动并保护最重要的东西。

文化在这里至关重要。我们认为多样性能激发更强大的想法,开放的对话能推动更精准的决策。连续五年被列为最佳工作场所之一,并入选德勤最快成长公司,我们致力于提升云安全和职场文化的标杆。

如果你有深入探索的热情,有挑战传统愿望,以及有构建更好事物的好奇心,那么Sysdig就是适合你的地方。

你将负责AMER、EMEA和APJ地区的现场营销的愿景、策略和执行——建立一个可扩展的卓越中心(计划、指南、报告),确保每个地区保持一致,同时在关键地方进行本地化,并作为现场的声音反馈给全球GTM团队。

负责整个ABM和区域需求生成策略,涵盖活动、数字、内容和外向推广——以意图和客户匹配数据为驱动,针对非对称安全采购委员会设计,并包括对Sysdig在AI辅助发现(ChatGPT、Perplexity、Claude、AI Overviews)中可见性的命名责任。

制定完整活动组合(RSAC、Black Hat、KubeCon、主办峰会、CISO晚宴、合作伙伴活动)的战略、标准和日历——有意识地重新平衡,更多采用自有、亲密、体验驱动的模式,同时保持严格的ROI纪律和高管参与,让Sysdig领导层更早地接触到采购委员会。

作为区域销售和RevOps的高级营销合作伙伴——通过区域策略、空白市场、管道和收入的协调,通过区域规划、预测和季度业务回顾(QBR)达成一致,同时与云、技术及渠道合作伙伴开展战略性联合营销,以扩大合作伙伴管道。

负责全球现场营销预算的管理和建立以数据为中心的运营模式——明确的KPI、多方法评估(归因、增量、胜负分析),以及在活动堆栈、Marketo和Salesforce之间的清晰双向集成。

查看英文原文

At Sysdig, we believe cloud security isn't a compromise - it's a promise. From the start, our mission has been clear: to help organizations secure innovation in the cloud, the right way.
 
We created Falco, the open standard for cloud threat detection, and continue to lead the cloud security market with runtime insights, open innovation, and agentic Al. Creators of technology trusted by over 60% of the Fortune 500, Sysdig gives teams the real-time clarity to move fast and defend what matters most.
 
Culture matters here. We believe diversity fuels stronger ideas, and open dialogue drives sharper decisions. Recognized as a Best Place to Work and one of Deloitte's fastest-growing companies for the past 5 years, we're here to raise the standard for what cloud security and workplace culture should be.
 
If you have the passion to dig deeper, the desire to challenge convention, and the curiosity to build something better, Sysdig is the right place for you.

What you will do
Own the vision, strategy, and execution of field marketing across AMER, EMEA, and APJ — building a scalable center of excellence (plans, playbooks, reporting) that keeps every region consistent while localizing where it matters, and acts as the voice of the field back to global GTM.
Own the end-to-end ABM and territory demand gen strategy across events, digital, content, and outbound — driven by intent and account-fit data, engineered for asymmetric security buying committees, and inclusive of named accountability for Sysdig's visibility in AI-assisted discovery (ChatGPT, Perplexity, Claude, AI Overviews).
Set the strategy, standards, and calendar for the full event portfolio (RSAC, Black Hat, KubeCon, hosted summits, CISO dinners, partner events) — rebalancing deliberately toward owned, intimate, experience-led formats with rigorous ROI discipline and executive engagement that gets Sysdig leaders in front of buying committees earlier.
Serve as the senior marketing partner to regional sales and RevOps — aligning on territory strategy, whitespace, pipeline, and revenue through territory planning, forecasts, and QBRs, while developing strategic co-marketing with cloud, technology, and channel partners to scale through-partner pipeline.
Own and forecast the global field marketing budget and establish a data-centric operating model — clear KPIs, multi-method measurement (attribution, incrementality, win-loss), and clean bidirectional integration across the event stack, Marketo, and Salesforce — holding every program accountable for ROI and pipeline contribution.
Build, lead, and develop a high-performing distributed team and operationalize a "human + AI" model — turning higher-value AI use cases (event selection, agentic list building, personalized follow-up at scale) into repeatable, measured workflows with clear quality guardrails, while communicating strategy and performance to executive stakeholders.

What you will bring with you
10+ years of B2B marketing experience, including 5+ years leading and building field, regional, or demand generation teams — ideally distributed across multiple geographies.
Deep familiarity with the enterprise cybersecurity or cloud infrastructure buyer. You understand how CISOs, security architects, and platform teams actually evaluate, and how procurement, legal, and finance shape the outcome.
Proven track record owning a multi-million-dollar budget and a pipeline number, with the receipts to show measurable revenue impact at scale.
Expertise across the full demand funnel, ABM, intent data, and enterprise event execution — with a strong point of view on where field investment does and does not pay back.
Demonstrated AI fluency as a builder, not just a user. You have put AI into real marketing workflows and can point to what you built, what it replaced, and what it produced. You have a clear view on where AI genuinely creates leverage versus where it is hype.
Hands-on command of a modern GTM stack: Marketo, Salesforce, an ABM/intent platform (6sense, Demandbase, or similar), event tech, and BI/reporting. Comfort with AI-native GTM tooling is a strong plus.
Track record of operating as a strategic leader — building cross-functional partnerships, influencing executive stakeholders, making the business case, and leading planning across regions and time zones.
Willingness to travel meaningfully, roughly 20-40%, including some evenings and weekends around major industry moments.

What we look for
A strategic, business-minded leader who balances big-picture vision with hands-on execution. At this level, the job is to build the system that runs the programs.
A pipeline mindset. You measure success in opportunities and revenue influenced, not attendance or lead counts. You know the number a program will produce before it happens and you prove the one it did after.
Strong people leadership. You hire well, develop people, and get the best out of a team spread across three regions.
Executive presence and the ability to influence and align stakeholders without direct authority.
Intellectual honesty about what is working. You kill your own programs when the data says to.
Genuine curiosity about how this discipline is changing, and the confidence to rebuild rather than defend. A “we have always done it this way” mindset will not succeed here.
Excellent judgment under ambiguity, and the operational discipline to run many programs across many markets without dropping quality.

When you join Sysdig, you can expect
Extra days off to prioritize your well-being
401(k) Retirement Savings Plan with a 3% company match
Maternity and Parental Leave
Mental health support for you and your family through the Modern Health app
Full health benefits package for you and your family

The U.S. annual salary range for this full-time position is between 170,000 and 213,000 USD/year. Actual offers may be higher or lower than this range based on a variety of factors, including your work location, job-related experience and education.
 
We would love for you to join us! Please reach out even if your experience doesn't perfectly match the job description. We can always explore other options after starting the conversation. Your background and passion will set you apart, especially if your career path is different.
 
Sysdig values a diverse workplace and encourages women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. Sysdig is an equal-opportunity employer. Sysdig does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity, or any other legally protected status.
 
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