活动创意总监
Creative Director, Campaigns
#### 公司简介
一切始于工程师Fred Luddy为他的同事Phyllis编写了一段代码，自动化了一个繁琐的任务。她感动得喜极而泣。那一刻启发了Fred创建一家公司，让每个人都能摆脱琐事，专注于有意义的工作。如今，ServiceNow是企业重塑的AI控制中心。我们的ServiceNow AI平台整合任何AI、任何数据和任何工作流程，帮助85%的财富500强®企业更聪明、更快、更好地工作。我们正在打造一个以AI为核心的组织文化，让技术和人才携手并进，势不可挡。我们才刚刚开始。加入我们，让AI为人们服务。
#### 职位描述
**关于我们：**
ServiceNow创意品牌与策略团队是一支充满激情的创意思考者和实践者，负责塑造ServiceNow品牌的未来。我们正在寻找一位创意总监，负责将复杂的技术事实转化为令人难忘的想法——并且之前有过类似经验。
**你是什么样的人：**
你首先是一位有概念思维的创意领导者，技术上的熟练程度是与生俱来的。你可以深入研究平台、数据和AI能力，然后回到顶层，提出吸引CIO和CFO同时认可的标题、隐喻和核心线索。你将每一个需求——数字、社交、电影、活动、户外广告——视为在完成任务的同时建立品牌的机会。你将与由艺术指导、文案、品牌经理和设计师组成的跨职能团队合作，设定创意愿景并以最高水准执行，而且你清楚整个企业软件行业都在说什么——确保我们的声音与众不同。
#### 资格要求
- 15年以上创意行业经验，其中至少5年负责内部整合、以数字为主的活动，作品集需展示现代科技或B2B品牌的相关作品
- 基于品牌真实、产品真实和客户洞察，制定创意愿景
- 领导团队、承包商和合作伙伴，打造能够提升品牌影响力并产生市场需求的全球市场活动
- 将复杂的平台、数据和AI能力转化为能经得起技术买家和商业买家审视的标题和领域
- 与策略人员协作制定需求，与相关方合作优化数字创意，以实现实际市场表现
- 对每个创意进行竞争分析——了解行业动态
查看英文原文
#### Company Description
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.
#### Job Description
**About us:**
The ServiceNow Creative Brand & Strategy team is a passionate team of creative thinkers and doers, responsible for shaping the future of the ServiceNow brand. We're looking for a Creative Director, Campaigns who can turn dense technical truth into ideas people remember – and who's led that kind of work before.
**About you:**
You're a conceptual creative leader first, and being technically fluent comes as second nature. You can go deep on platform, data, and AI capability, then come back up with the headline, the metaphor, and the through-line that lands with a CIO and a CFO in the same room. You see every brief – digital, social, film, activation, OOH – as a chance to build the brand while it does its job. You'll work with a cross-functional team of art directors, writers, brand managers, and designers to set the creative vision and execute at the highest level, and you'll do it knowing exactly what the rest of the enterprise software category is saying – so ours never sounds like it.
#### Qualifications
- 15+ years in the creative industry, including at least 5 years leading integrated, digital-first campaigns in-house, with a portfolio that shows work for modern technology or B2B brands
- Set the a creative vision grounded in brand truth, product truth, and customer insight.
- Lead teams, contractors, and partners to build campaigns that build brand and generate demand, in market, around the world.
- Translate complex platform, data, and AI capability into headlines and territories that hold up in front of technical and business buyers alike.
- Partner with strategists on the brief process, and with stakeholders to optimize digital creative against real in-market performance.
- Pressure-test every idea against the competitive set – know the category, and make sure our work never sounds like anyone else's.
- Comfortable reading a product spec, a roadmap, or an analyst report and coming out the other side with a concept.
- Strong presenter, able to sell big creative thinking to senior executives across the org.
- Experience in B2B – ideally enterprise SaaS, cloud, or platform technology – where the product is technical and the buyer is a committee.
- Still hands-on, still making the work yourself when it counts.
For positions in this location, we offer a base pay of **$162,200 - $223,000**, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
#### Additional Information
**Work Personas**
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. [Learn more here](https://careers.servicenow.com/life-at-servicenow#workpersonas). To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
**Equal Opportunity Employer**
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
**Accommodations**
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [globaltalentss@servicenow.com](mailto:globaltalentss@servicenow.com) for assistance.
**Export Control Regulations**
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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