市场主管
Head of Marketing
Truv正在通过安全且实时的API平台，重塑金融数据行业，为薪资账户访问提供支持。我们的技术简化了收入和就业验证、直接存款切换等流程，消除了过时的流程，解锁了更多的财务机会。我们获得了Kleiner Perkins和NYCA等顶级投资者3000万美元的融资，正以尖端创新和以客户为中心的方法颠覆一个价值20亿美元的遗留市场。我们的管理团队来自Apple、Carta、Venmo、MX和Okta等行业巨头，推动金融数据访问的未来。
职位描述：
我们正在寻找一位市场总监来建立和扩展Truv的需求生成引擎。这是一个高度参与的角色，专注于通过付费获取、活动、整合活动和快速增长实验来生成销售线索。
你将负责市场营销策略和执行，并与销售和管理层紧密合作，将市场营销投入转化为可衡量的销售线索和收入。
你将负责：
- 负责Truv的需求生成策略、营销销售线索目标和预算。
- 在LinkedIn、Google、再营销、赞助和新渠道上构建并优化付费获取。
- 负责行业会议、高管晚宴、网络研讨会和Truv主办活动的活动策略。
- 构建针对我们最高优先级客户和买家角色的整合活动。
- 与销售紧密合作，进行客户定位、活动执行、后续跟进和销售线索转化。
- 持续测试新渠道、受众、创意、信息和优惠，以实现增长。
- 负责CAC、机会、销售线索和收入方面的市场营销分析和归因。
- 建立和管理内部团队、代理机构和合作伙伴，以实现规模化。
你具备：
- 8年以上B2B市场营销经验，最好是在高增长的SaaS或金融科技公司。
- 对公共部门业务有深入了解，有与州和联邦机构合作的优先经验。
- 有成功建立需求生成计划的经验，能够产生可衡量的销售线索和收入。
- 在付费获取、活动和整合B2B活动方面有深厚经验。
- 高度分析型，能够负责预算、漏斗指标、归因和投资回报率。
- 对企业B2B销售流程和基于客户的营销有深刻理解。
- 一位能够无缝在战略和执行之间切换的实干家。
- 有创造力的实验者，能够快速行动。
查看英文原文
Truv is transforming the financial data industry with a secure and real-time API platform for payroll account access. Our technology streamlines income and employment verification, direct deposit switching, and more—eliminating outdated processes and unlocking greater financial opportunities. Backed by $30M from top investors like Kleiner Perkins and NYCA, we’re disrupting a $2B legacy market with cutting-edge innovation and a customer-first approach. Our leadership team brings expertise from industry giants like Apple, Carta, Venmo, MX, and Okta, driving the future of financial data access.
About the Job:
We are seeking a Head of Marketing to build and scale Truv’s demand generation engine. This is a highly hands-on role focused on generating pipeline through paid acquisition, events, integrated campaigns, and rapid growth experimentation.
You’ll own marketing strategy and execution while partnering closely with Sales and leadership to turn marketing investment into measurable pipeline and revenue.
What You’ll Do
- Own Truv’s demand generation strategy, marketing pipeline targets, and budget.
- Build and optimize paid acquisition across LinkedIn, Google, retargeting, sponsorships, and new channels.
- Own our events strategy across industry conferences, executive dinners, webinars, and Truv-hosted events.
- Build integrated campaigns targeting our highest-priority accounts and buyer personas.
- Partner closely with Sales on account targeting, campaign execution, follow-up, and pipeline conversion.
- Continuously test new channels, audiences, creative, messaging, and offers to unlock growth.
- Own marketing analytics and attribution across CAC, opportunities, pipeline, and revenue.
- Build and manage the internal team, agencies, and partners needed to scale.
Who You Are
- 8+ years of B2B marketing experience, ideally within a high-growth SaaS or fintech company.
- Deep understanding of public sector business preferred prior experience working with state and federal agencies.
- Proven track record building demand generation programs that produce measurable pipeline and revenue.
- Deep experience with paid acquisition, events, and integrated B2B campaigns.
- Highly analytical and comfortable owning budgets, funnel metrics, attribution, and ROI.
- Strong understanding of enterprise B2B sales cycles and account-based marketing.
- Hands-on operator who can move seamlessly between strategy and execution.
- Creative experimenter who moves quickly, tests ideas, and doubles down on what works.
- Strong partner to Sales with a revenue-first mindset.
- Experience building and leading high-performing marketing teams.
Success Metrics
- Marketing-sourced and influenced pipeline.
- Qualified opportunities generated.
- CAC and cost per opportunity.
- Paid acquisition performance and conversion.
- Event-generated pipeline and ROI.
- Funnel conversion rates.
- Revenue growth attributable to marketing.
Benefits
- Competitive salary and equity package.
- Fully Remote.
- Health, dental, and vision benefits.
- 401(k).
- Flexible time off.
- High-impact role with significant ownership.
- Opportunity to build Truv’s marketing engine from the ground up.