产品营销负责人 - 欧洲、中东和非洲
Product Marketing Lead - EMEA
在 Vanta，我们的使命是帮助企业在赢得和证明信任方面取得成功。我们相信安全应该持续监控和验证，我们赋能企业实践更佳的安全措施，并轻松证明其有效性。Vanta 有一支善良且才华横溢的团队，虽然一些成员有之前的安全经验，但许多人在没有相关经验的情况下也在 Vanta 取得了成功。
作为 Vanta 的产品市场经理，你将通过定义信任管理的新类别、塑造 Vanta 的定位和差异化优势、影响我们的产品和业务路线图，来帮助实现这一愿景。我们处于市场营销与需求生成、销售、产品和客户成功团队的交汇点，乐于连接所有这些团队以推动业务发展。研究、分析、好奇心、讲故事和项目管理是我们团队的几个特点——此外，我们还具备开放、富有同理心和真正友善的特质。
作为 EMEA 地区的产品市场负责人，你将负责将 Vanta 的故事传达给 EMEA 市场的受众，帮助我们在该地区实现可持续增长。你将根据买家和市场调研的洞察，制定针对该地区的有力信息。你将主导产品发布，以提升 Vanta 在该地区的影响力，并与我们的产品管理团队紧密合作，发现增长机会，继续构建我们的产品。最后，你将与我们的 GTM 组织密切合作，扩大 Vanta 的影响力并加速我们的增长。
在 Vanta 担任产品市场负责人，你将：
- 为 Vanta 在 EMEA 的业务制定并管理定制化的上市策略，以应对 EMEA 各地的独特机遇
- 根据市场调研和客户洞察，制定针对 EMEA 的定制化信息和定位
- 与我们的 EMEA 增长团队合作，开发和执行针对性的营销活动，包括能够有效吸引本地受众并推动业务目标的定制信息和内容
- 规划和执行大型产品发布（包括 GTM 销售和客户成功团队的准备），汇报表现，并优化我们的发布流程以实现规模化
- 为客户的每个阶段旅程撰写引人入胜的内容，从博客文章到销售材料
- 定期与 Vanta 的客户交流，分析自己的数据，并了解我们的竞争环境，以帮助塑造产品战略和路线图，并为 Vanta 的整体 EMEA 战略提供依据
查看英文原文
At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.
As a product marketer at Vanta, you’ll help bring this vision to life by defining the new category of trust management, shaping Vanta’s positioning and differentiators externally, and influencing our product and business roadmap. We sit at the intersection of Marketing & Demand Generation, Sales, Product, and Customer Success and revel in connecting all of these teams to drive the business forward. Research, analysis, curiosity, storytelling, and project management are just a few of the attributes of our team – in addition to being open, empathetic, and genuinely nice people.
As the EMEA Product Marketing lead, you will be responsible for bringing Vanta’s story to the EMEA audience to help us drive sustainable growth in the market. You’ll craft compelling messaging that’s tailored to the region, based on insights from buyer and market research. You’ll lead product launches to help amplify Vanta’s presence in the region, and partner closely with our product management team to identify growth opportunities for us to continue building our product. Finally, you’ll partner closely with our GTM organisation to expand Vanta’s footprint and accelerate our growth.
What you’ll do as a Product Marketing Lead at Vanta:
- Define and manage go-to-market (GTM) strategy for Vanta’s business in EMEA tailored to the unique opportunities across the EMEA region
- Develop tailored messaging and positioning for EMEA based on market research and customer insights
- Partner with our EMEA growth team on the development and execution of targeted marketing campaigns, including tailored messaging and content that effectively engage local audiences and drive business objectives
- Plan and execute large product launches (including GTM enablement of sales and customer success), report back on performance, and optimize our launch processes for scale
- Author compelling content for each stage of the customer journey, from blog posts to sales collateral
- Talk regularly to Vanta’s customers, analyze your own data, and understand our competitive landscape to help shape the product strategy and roadmap and inform Vanta’s overall EMEA marketing strategy
- Partner closely with the EMEA team at Vanta – including demand gen, sales, customer success, and product—to help achieve our objectives in the market
- Refine Vanta’s pricing and packaging based on deep insights around the market, our product value, and customer needs in partnership with finance, operations, product, sales, and customer success
- Be a strong customer champion, creative marketer, and problem solver
How to be successful in this role:
- Have 7+ years of Product Marketing experience, with an emphasis on B2B SaaS
- Have a deep empathy for users and an ability to adapt communication to best reach, engage and differentiate Vanta to your audience
- Enjoy working with data and pairing those quantitative conclusions with the qualitative conversations you have with users
- Find delight in understanding how things work and then explaining your newfound knowledge to others
- Must be based on London or Dublin, this role will be hybrid in-office
- Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.
What you can expect as a Vanta’n:
- Industry-competitive salary and equity
- 100% covered medical, dental, and vision benefits with dependents coverage
- 16 weeks paid Parental Leave for all new parents Health & wellness stipend
- Remote workspace, internet, and mobile phone stipend
- Commuter benefits for team members who attend the office
- Pension matching
- 25 days of Annual Leave per year and unlimited sick time
- 8 company-paid holidays
- Virtual team building activities, lunch and learns, and other company-wide events!
- Offices in SF, NYC, London, Dublin, Tel Aviv, and Sydney
#LI-hybrid
At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.
About Vanta
We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security. From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged.
Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.
Referral Instructions
If you are being referred for the role, please contact that person to apply on your behalf.