营销平台运营经理
Marketing Platform Operations Manager
在过去的20多年里，Smartsheet 一直帮助团队无缝管理任务并更智能地扩展解决方案。现在，在我们最具雄心的篇章中，我们正在将人类团队与AI代理结合。通过协调代理擅长的工作，自动化手动任务，并在大规模中发现洞察，我们为人们腾出空间，专注于真正重要的事情：判断力、创造力和大想法。这就是工作中的魔法，也是我们每天所追求的。
作为营销平台运营经理，你将负责Smartsheet营销技术栈中的数据质量和数据流，特别关注线索和账户数据在系统之间的流动方式、数据在哪里出现故障，以及在以AI为核心环境中如何更好地流动。你将深入研究我们的线索流程：数据来源、如何进行丰富和评分、如何在不同平台之间同步，以及哪些缺口或失败会影响业务管道。这是一个需要动手操作、熟悉系统的职位。你将与营销平台运营、活动运营、分析工程和销售团队紧密合作，诊断数据问题，改进数据架构，并支持新工具的评估和部署，以提升整个销售渠道中的丰富性、编排和数据完整性。你还将根据需要参与更广泛的营销运营项目。
该职位向营销平台运营总监汇报，可以在我们的华盛顿州贝尔维尤办公室工作，或在美国任何Smartsheet注册雇主的地区远程办公。
**你将：**
- 负责CRM和营销自动化平台（MAP）中的数据质量标准，包括字段完整性、准确性和一致性。
- 领导去重工作和联系人、线索及账户记录的持续维护工作。
- 诊断重复出现的数据质量问题的根本原因，并设计可扩展的解决方案，而不是一次性清理。
- 建立并监控数据质量指标和报告，以跟踪数据健康状况随时间的变化。
- 绘制并记录线索和账户数据在系统间的流动情况——从初始捕获到丰富、评分、路由和归因。
- 调查系统间同步失败、延迟和数据丢失点，并与相应的技术负责人合作推动解决。
- 分析线索流程数据，识别影响销售管道的瓶颈、泄漏和质量缺口。
- 与分析工程和BI团队合作，确保数据结构、定义和报告逻辑的一致性。
查看英文原文
For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day.
As the Marketing Platform Operations Manager, you will own data quality and data flow across Smartsheet's marketing technology stack with a particular focus on how lead and account data moves between systems, where it breaks down, and how it can move better in an AI-first environment. You'll dig into the mechanics of our lead flow: where data originates, how it's enriched and scored, how it syncs across platforms, and where gaps or failures cost the business pipeline. This is a hands-on, systems-fluent role. You'll partner closely with Marketing Platform Operations, Campaign Operations, Analytics Engineering, and Sales teams to diagnose data issues, improve data architecture, and support the evaluation and rollout of new tools that improve enrichment, orchestration, and data integrity across the funnel. You'll also contribute to broader Marketing Operations initiatives as they arise.
This role reports to the Director, Marketing Platform Operations and can be based in our Bellevue, WA office or remotely from anywhere in the US where Smartsheet is a registered employer.
**You Will:**
- Own data quality standards across CRM and Marketing Automation Platform (MAP), including field completeness, accuracy, and consistency.
- Lead deduplication efforts and ongoing hygiene initiatives across contact, lead, and account records.
- Diagnose root causes of recurring data quality issues and design scalable fixes rather than one-off cleanups.
- Establish and monitor data quality metrics and reporting to track health over time.
- Map and document how lead and account data flows across systems — from initial capture through enrichment, scoring, routing, and attribution.
- Investigate sync failures, latency, and data loss points between systems, and drive resolution with the appropriate technical owners.
- Analyze lead flow data to identify bottlenecks, leakage, and quality gaps that impact pipeline.
- Partner with Analytics Engineering and BI on data structure, definitions, and reporting logic to ensure consistency across teams.
- Support the evaluation, implementation, and rollout of new marketing technology platforms focused on data enrichment, orchestration, and lead flow automation.
- Translate business requirements into technical specifications for system configuration and integration work.
- Partner with vendors and internal technical teams during implementation, testing, and hypercare periods for new systems.
- Maintain documentation of system architecture, data mappings, and integration logic across the MarTech stack.
- Partner with Marketing Operations on the data inputs and logic underlying lead scoring models.
- Monitor scoring and routing performance post-launch, flagging data anomalies or model drift.
- Support ongoing refinement of scoring criteria based on data quality findings.
- Serve as a data-fluent partner to Sales Development, Campaign Operations, and Analytics Engineering on shared data initiatives.
**You Have:**
- 8+ years of experience in marketing operations, sales operations, data management, or a closely related field.
- Bachelors degree or equivalent
- Strong hands-on experience with Salesforce and a Marketing Automation Platform (e.g., Marketo), including data structure, field architecture, and integrations.
- Demonstrated experience diagnosing and resolving data flow or sync issues across systems.
- Comfort working with SQL, data mapping, or similar tools to analyze and validate data at scale.
- Experience supporting or leading MarTech implementations, integrations, or platform migrations.
- Familiarity with data enrichment, orchestration, or lead scoring/routing tools and concepts.
- Ability to translate ambiguous or technical problems into clear, actionable plans for cross-functional stakeholders.
- Collaborative and communicative mindset - able to build strong working relationships with Sales, Marketing, and Operations stakeholders across time zones.
- Legally eligible to work in the U.S. on an ongoing basis.
**Current US Perks & Benefits:**
- Employer subsidized medical/vision and dental coverage for full-time employees
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Sick Time Off
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to Udemy online courses
- Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location in the U.S. (role specific)
_Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity._
US Base Salary Pay Range
$122,500—$160,000 USD
**Get to Know Us:**
At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.
**Equal Opportunity Employer:**
Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
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