业务洞察负责人 (用户增长)
Business Insight Lead (User Growth)
Binance 是全球领先的区块链生态系统，是交易量和注册用户数最多的加密货币交易所。我们凭借行业领先的安全性、用户资金透明度、交易引擎速度、深度流动性以及无与伦比的数字资产产品组合，赢得了全球 100 多个国家超过 3 亿人的信任。Binance 的服务涵盖交易与金融、教育、研究、支付、机构服务、Web3 功能等。我们利用数字资产和区块链的力量，构建一个包容性的金融生态系统，以推进货币自由并改善全球人们的金融可及性。
要求
- 基于我们当前的全球生态系统，优化用户增长和营销策略/分析
- 主导全漏斗用户旅程分析：获取 → 激活 → 转化 → 留存
- 推动多渠道用户获取（KOL、付费广告、SEO、推荐、社区、社交等）
- 建立并跟踪关键指标：CAC、LTV、留存率、转化率、病毒系数
- 快速运行 A/B 测试，迭代增长模型，提升用户质量
- 根据本地市场制定策略，深入理解用户需求
- 跨部门协作，将策略落地执行
职责
- 8 年以上用户增长 / 效果 / 数字营销经验
- 具有全球市场经验（中东、拉美、东南亚、非洲等）
- 强大的数据思维，熟悉增长工具和 KPI
- 互联网、Web3 或金融科技背景优先
- 需要中英文双语，以便与海外合作伙伴和利益相关者协调。其他语言能力将是巨大优势
- 适应力强、具有创业精神且亲力亲为
为什么选择 Binance
• 与全球领先的区块链生态系统一起塑造未来
• 在以用户为中心的全球化组织中与世界级人才合作，组织结构扁平
• 在创新环境中自主开展独特而快节奏的项目
• 在注重结果的工作环境中实现职业成长和持续学习的机会
• 具有竞争力的薪资和公司福利
• 远程办公安排（具体安排可能因业务团队的工作性质而异）
Binance 致力于成为一家平等机会雇主。我们认为，拥有多元化的人才队伍是取得成功的关键。
提交求职申请即表示您已阅读并同意我们的候选人隐私声明。
最初发布于 Himalayas
查看英文原文
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Requirements
- Optimize user growth & marketing strategies / analysis based on our current global ecosystem
- Lead full-funnel user journeys analysis: acquisition → activation → conversion → retention
- Drive multi-channel user acquisition (KOLs, Paid Ads, SEO, referrals, communities,social etc.)
- Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
- Run rapid A/B tests, iterate growth models, and improve user quality
- Tailor strategies for local markets with deep user insights
- Collaborate cross-functionally to bring strategies to life
Responsibilities
- 8+ yrs in user growth / performance / digital marketing
- Global market experience (MENA, LATAM, SEA, Africa, etc.)
- Strong data mindset, familiar with growth tools & KPIs
- Internet, Web3, or fintech background preferred
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage
- Adaptable, entrepreneurial, and hands-on
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Originally posted on Himalayas