国际全渠道经理
Manager, International Omni-Channel
负责管理、发展和扩展Inspire Brands International全渠道业务，涵盖居家、外出和随身渠道，重点加强商业执行、贸易激活和合作伙伴绩效管理。
该职位专注于扩大现有的全渠道合作关系，确保品牌战略转化为市场执行、货架可见性、促销效果和可持续盈利能力。同时加强与营销、财务、供应链、洞察和商业化团队之间的协作。
职责
- 管理现有全渠道合作伙伴：负责国际和区域全渠道特许经营商的日常商业管理。
- 通过强大的治理、执行卓越和持续性能优化，推动特许经营商的年度增长。
- 贸易营销与市场执行：与合作伙伴紧密合作，激活品牌在市场的表现，包括促销机制、二级陈列、可见性标准、上市执行和符合品牌定位及渠道角色的季节性活动。
- 品类定位、推广与包装架构：支持合作伙伴进行品类定位、促销深度和节奏、包装角色和渠道差异化，以最大化利润同时保护品牌价值。
- 营销与品牌激活对齐：与品牌和营销团队合作，将品牌战略转化为实际的市场和贸易计划，确保营销举措可执行、商业可行且在货架上具有影响力。
- 商业规划与联合业务计划（JBPs）：领导与合作伙伴共同制定、执行和跟踪JBPs，涵盖销量、分销、定价、促销、贸易投资、创新支持和关键商业KPI。
- 合作伙伴参与与治理：主导定期的合作伙伴沟通、绩效评审和问题处理，确保优先事项、风险和机会的一致性。
- 内部跨职能领导：作为全渠道合作伙伴的内部倡导者，协调洞察、商业化、供应链、财务、合规、营销、现场营销和区域IBM团队的交付工作。
- 年度规划与预算支持：支持现有合作伙伴的年度规划周期、创新规划和预算制定，确保与全渠道优先事项和财务目标一致。
- 类别管理
查看英文原文
Responsible for managing, growing, and scaling Inspire Brands International Omni-Channel business across At-Home, Out-of-Home and On-The-Go channels, with an increased focus on commercial execution, trade activation, and partner performance management.
This role focuses exclusively on scaling existing Omni-Channel partnerships, ensuring brand strategies are translated into in-market execution, shelf visibility, promotional effectiveness, and sustainable profitability. Allwhile strengthening collaboration across Marketing, Finance, Supply Chain, Insights, and Commercialization.
RESPONSIBILITIES
- Managing Existing Omni-Channel Partnerships:Owning day-to-day commercial management of existing International and Regional Omni-ChannelLicensees.
- Drivesyear-on-year growthof Licenseethrough strong governance, execution excellence, and continuous performance optimization.
- Trade Marketing & In-Market Execution:Working closely with partners to activate brands in-market, including promotional mechanics, secondary placements, visibility standards, launch execution, and seasonal activations aligned with brand positioning and channel roles.
- Positioning, Promotion & Pack Architecture:Supporting partners oncategory positioning, promotional depth and cadence, pack roles, and channel differentiation;to maximize profitability while protecting brand equity.
- Marketing & Brand Activation Alignment:Partnering with Brand and Marketing teams to translate brand strategies into practical market and trade plans, ensuring marketing initiatives are executable, commercially sound, and impactful at shelf.
- Commercial Planning & Joint-Business-Plans (JBPs):Leading development, execution, and tracking of JBPs with partners, covering volume, distribution, pricing, promotion, trade investment, innovation support, and key commercial KPIs.
- Partner Engagement & Governance:Leading regular partner connects, performance reviews, and escalation management, ensuring alignment on priorities, risks, and opportunities.
- Internal Cross-Functional Leadership:Acting as the internal champion for Omni-Channel partners, coordinating delivery across Insights, Commercialization, Supply Chain, Finance, Regulatory, Marketing, Field Marketing, and Regional IBM teams.
- Annual Planning & Budget Support:Supporting annual planning cycles, innovation planning, and budget development for existing partners, ensuring alignment with Omni-Channel priorities and financial targets.
- Category Management:
Supporting Category Management across key Omni-Channel categories (RTD, Packaged Ice Cream, Packaged Coffee), including SKU tracking, innovation performance, price positioning, and competitive benchmarks in priority markets.
- Market & Industry Insight:Maintainingstrong understanding of FMCG trade practices, competitive dynamics, and category trendsimpactingOmni-Channel performance.
EDUCATION AND EXPERIENCE QUALIFICATIONS
- Bachelor’s degreerequired.
- Minimum six+ years’ experience in FMCG Commercial, Trade Marketing, Sales Operations, or Omni-Channel roles, preferably with global or regional brands.
- Prior experience working with Global Brandsin aretailenvironment.
- Have a keen interest in Brand & Marketing, formal training a bonus.
- Experience managing established partnerships and complex stakeholder environments.
REQUIRED KNOWLEDGE,SKILLSOR ABILITIES
- Strong relationship management skills, with proven ability to manage constructive and challenging commercial conversations.
- In-depth understanding of FMCG commercial fundamentals, including annual planning cycles, trade investment, pricing logic, innovation support, and P&L drivers.
- Strong understanding of Joint-Business-Planning principles and governance.
- Ability to translate brand and marketing strategies into executable trade and commercial plans.
- Strategic and analytical mindset, able to balance long-termobjectiveswith short-term execution.
- Ability to prioritize and re-prioritize activities based on growth impact and business needs.
- Strong cross-functional leadership skills within a highly matrixed organization.
- Ability to influence outcomes through collaboration, data-led storytelling, and stakeholder management.
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.Originally posted on Himalayas