媒体购买专员
Media Buyer Specialist
我们正在寻找一位具备实操能力的媒体采购专员，在代理机构环境中为多个客户管理付费广告活动。该职位的主要职责是Google Ads，包括本地活动、本地服务广告、搜索广告、性能最大化和购物广告，同时负责Facebook和Meta广告。
理想的候选人能够独立规划、建立、启动、优化和管理实时广告活动，同时保持预算进度，准确跟踪转化率，并提供清晰的绩效报告。此人将与Tina及整个团队密切合作，确保每个客户的广告活动与其目标一致并取得良好效果。
主要职责
- 在多个客户账户上规划、建立、启动和管理Google Ads广告活动。
- 管理本地服务广告、本地活动、搜索广告、性能最大化和购物广告等类型的广告活动。
- 根据客户目标创建和管理Facebook和Meta广告活动。
- 进行关键词研究、竞争对手研究和受众分析。
- 制定广告活动结构、广告组、关键词、定位和广告文案。
- 每日监控广告活动表现并进行调整以提高效果。
- 管理出价、预算和支出，确保广告活动按计划进行。
- 设置、审查和排查转化跟踪。
- 监控关键绩效指标，如获客成本、获取成本、点击率、转化率和广告支出回报率。
- 识别表现不佳的广告活动并实施优化策略。
- 准备清晰准确的广告活动绩效报告。
- 直接向客户和团队汇报结果、建议和广告活动更新。
- 同时管理多个客户账户，按时完成任务并保持细节关注。
- 跟踪Google Ads和Meta Ads的最新变化、最佳实践和新功能。
要求
- 有实际操作经验管理实时Google Ads账户。
- 有Google搜索广告、性能最大化、购物广告和本地服务广告的经验。
- 有管理Facebook和Meta广告活动的经验。
- 有在代理机构环境中管理多个客户账户的经验。
- 对关键词研究、广告活动构建、出价策略和预算节奏有深入理解。
- 有设置和监控转化跟踪的经验。
- 能够分析广告数据并将发现转化为实际改进。
- 具备良好的组织能力，以及…
查看英文原文
We are looking for a hands-on Media Buyer Specialist to manage paid advertising campaigns for multiple clients in an agency environment. The primary focus of this role is Google Ads, including local campaigns, Local Services Ads, Search, Performance Max, and Shopping, with additional responsibility for Facebook and Meta Ads.
The ideal candidate can independently plan, build, launch, optimize, and manage live campaigns while keeping budgets on pace, tracking conversions accurately, and providing clear performance reports. This person will work closely with Tina and the wider team to ensure each client’s campaigns are aligned with their goals and delivering strong results.
Key Responsibilities
- Plan, build, launch, and manage Google Ads campaigns across multiple client accounts.
- Manage campaign types including Local Services Ads, local campaigns, Search, Performance Max, and Shopping.
- Create and manage Facebook and Meta Ads campaigns based on client objectives.
- Conduct keyword research, competitor research, and audience analysis.
- Develop campaign structures, ad groups, keywords, targeting, and ad copy.
- Monitor campaign performance daily and make adjustments to improve results.
- Manage bids, budgets, and spending to ensure campaigns remain on pace.
- Set up, review, and troubleshoot conversion tracking.
- Monitor key performance indicators such as cost per lead, cost per acquisition, click-through rate, conversion rate, and return on ad spend.
- Identify underperforming campaigns and implement optimization strategies.
- Prepare clear and accurate campaign performance reports.
- Communicate results, recommendations, and campaign updates directly with Client and the team.
- Manage multiple client accounts while meeting deadlines and maintaining attention to detail.
- Stay updated on changes, best practices, and new features across Google Ads and Meta Ads.
Requirements
- Proven hands-on experience managing live Google Ads accounts.
- Experience with Google Search, Performance Max, Shopping, campaigns, and Services Ads.
- Experience managing Facebook and Meta Ads campaigns.
- Experience working with multiple client accounts in an agency environment.
- Strong understanding of keyword research, campaign building, bidding strategies, and budget pacing.
- Experience setting up and monitoring conversion tracking.
- Ability to analyze campaign data and turn findings into practical improvements.
- Strong organizational skills and the ability to manage several campaigns at the same time.
- Comfortable communicating directly with team members and providing regular campaign updates.
Preferred Qualifications
- Familiarity with Google Merchant Center and product feeds.
- Experience using reporting and analytics tools.
- Strong understanding of lead generation and e-commerce campaign strategies.
- Agency experience working with clients across different industries.
Benefits
- Opportunities for growth and advancement
- Competitive compensation package, including Maxicare HMO
Originally posted on Himalayas