绩效营销专员（远程，拉合尔，巴基斯坦薪资）
Performance Marketing Specialist (Remote, Lahore, PKR Salary)
客户公司介绍：
一个智能的线索生成和营销平台，旨在自动化互动并推动增长。
职位概述
我们正在寻找一名移动应用性能营销专家，负责在Meta广告、Google广告和TikTok广告上管理付费用户获取活动。您将专注于推动应用安装、参与度和可衡量的投资回报率。
主要职责
活动管理
- 在Meta、Google和TikTok上执行并优化移动应用安装活动
- 管理预算以最大化ROAS并最小化CPI
- 对广告文案、素材、受众和深度链接进行A/B测试
- 优化安装后事件：注册、购买、订阅、留存
分析与归因
- 使用AppsFlyer或其他MMP工具跟踪归因并分析用户行为
- 实施深度链接和归因模型
- 监控KPI：CPI、CPA、留存率、ARPU、LTV、ROI
- 提供数据驱动的建议以提升表现
创意开发
- 创建以移动端为主的广告素材：应用预览视频、可玩广告、竖版格式
- 分析创意表现并根据数据进行迭代
- 协同ASO测试和优化应用商店素材
优化与扩展
- 监控活动并进行实时优化
- 扩展成功活动的同时保持效率
- 实施SDK集成、转化追踪和事件映射
- 跟踪平台更新和隐私变化（如ATT、SKAdNetwork）
所需资格
- 经验：2至4年管理移动应用性能活动并取得显著成果
- 平台专长：对Meta广告、Google应用活动和TikTok广告有深入了解
- 分析能力：熟练使用AppsFlyer或其他MMP工具
- 应用营销：了解移动应用漏斗、用户获取和ASO
- 创意技能：有以移动端为主的内容创作经验（竖版视频、可玩广告）
- 技术能力：熟悉SDK集成、移动追踪和深度链接
- 分析能力：具备专注于移动指标的强问题解决能力
优先资格
- Meta Blueprint或Google广告认证
- 有iOS和Android应用营销经验
- 了解移动隐私框架（如ATT、SKAdNetwork）
- 了解ASO和移动留存活动
- 有Apple搜索广告或其他移动广告平台经验
其他详情：
经验：2-4年
工作时间：10点-18点
工作日：周一至周五
查看英文原文
Client company introduction:
A smart lead generation and marketing platform built to automate engagement and drive growth.
Position Overview
We are seeking a Mobile App Performance Marketing Specialist to manage paid user acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads. You will focus on driving app installs, engagement, and measurable ROI.
Key Responsibilities
Campaign Management
- Execute and optimize mobile app install campaigns across Meta, Google, and TikTok
- Manage budgets to maximize ROAS and minimize CPI
- Run A/B tests on ad copy, creatives, audiences, and deep linking
- Optimize for post-install events: registrations, purchases, subscriptions, retention
Analytics & Attribution
- Use AppsFlyer or similar MMPs to track attribution and analyze user behavior
- Implement deep linking and attribution models
- Monitor KPIs: CPI, CPA, retention, ARPU, LTV, ROI
- Provide data-driven recommendations to improve performance
Creative Development
- Create mobile-first ad creatives: app preview videos, playable ads, vertical formats
- Analyze creative performance and iterate based on data
- Test and optimize app store assets in coordination with ASO
Optimization & Scaling
- Monitor campaigns and make real-time optimizations
- Scale successful campaigns while maintaining efficiency
- Implement SDK integration, conversion tracking, and event mapping
- Stay current with platform updates and privacy changes ATT, SKAdNetwork)
Required Qualifications
- Experience: 2 to 4 years managing mobile app performance campaigns with proven results
- Platform Expertise: Deep knowledge of Meta Ads, Google App Campaigns, and TikTok Ads
- Analytics: Proficiency with AppsFlyer or similar MMPs
- App Marketing: Understanding of mobile app funnel, user acquisition, and ASO
- Creative Skills: Experience with mobile-first content creation (vertical videos, playable ads)
- Technical: Familiarity with SDK integration, mobile tracking, and deep linkingMobile App Performance Marketing Specialist
- Analytical: Strong problem-solving skills focused on mobile metrics
Preferred Qualifications
- Meta Blueprint or Google Ads certifications
- Experience with iOS and Android app marketing
- Knowledge of mobile privacy frameworks ATT, SKAdNetwork)
- Understanding of ASO and mobile retention campaigns
- Experience with Apple Search Ads or other mobile ad platforms
Other Details:
Experience: 2 - 4 years
Work Timings: 10am-6pm
Work Days: Monday- Friday
Work Mode: Remote
Location: DHA Phase 3, Lahore
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Originally posted on Himalayas