市场运营专员
Marketing Operations Specialist
iContainers 是一个在线货运平台，为商业和个人用户提供简化的全球物流服务。自 2007 年成立以来，它提供了一个用户友好的界面，用于预订和管理海运和空运服务。iContainers 让公司和个人可以比较运输价格、预订整箱（FCL）、拼箱（LCL）和空运，实时跟踪货物，从而在物流过程中实现更高的透明度和效率。
此职位将在支持我们的营销计划、优化流程以及确保 Salesforce、Pardot 和其他平台之间的无缝数据集成和性能追踪方面发挥关键作用，还将确保营销自动化流程、电子邮件活动、线索评分和强大报告的高效执行，以优化营销投资回报率。
你的职责
Salesforce Account Engagement/Pardot 管理与优化
- 管理 Pardot（Salesforce Account Engagement）的日常运营，包括活动设置、线索评分、细分和电子邮件自动化。
- 制定并执行以线索培育和客户保留为重点的电子邮件营销活动，确保与销售计划一致。
- 确保 Pardot 与 Salesforce 的集成顺畅，以实现准确的线索追踪和营销与销售团队之间的交接。
分析与追踪
- 实施并维护跨平台分析追踪，确保从所有营销渠道（邮件、网站、社交媒体、广告）准确收集数据。
- 在 Salesforce 中构建和维护报告仪表盘，提供关键指标的洞察，如活动表现、线索转化和客户旅程分析。
- 定期审计追踪设置，确保 Google Analytics、Pardot、Salesforce 和其他工具之间的一致性，实现全面的报告。
活动策略与执行
- 与整个营销团队合作，设计并执行跨电子邮件、社交媒体和网页的数字营销活动，确保准确追踪和绩效衡量。
- 通过 Pardot Engagement Studio 保持干净、有战略性的电子邮件营销自动化活动流程，将合格线索传递给销售团队。
- 与内容团队合作，确保电子邮件和数字活动中的信息一致且具有吸引力。
线索数据管理与细分：
- 管理和优化线索数据库，确保数据清洁、正确细分，并在 Pardot 中有效使用动态内容。
- 与销售团队协作
查看英文原文
iContainers is an online freight forwarding platform simplifies global shipping for businesses and individuals. Founded in 2007, it offers a user-friendly interface for booking and managing ocean and air freight services. iContainers enables companies and individuals to compare shipping rates, book FCL, LCL, and air shipments, and track cargo in real time, providing greater transparency and efficiency in the logistics process.
This role will play a critical part in supporting our marketing initiatives, optimizing processes, and ensuring seamless data integration and performance tracking between Salesforce, Pardot, and other platforms, will also ensure the efficient execution of marketing automation processes, email campaigns, lead scoring, and robust reporting to optimize marketing ROI.
Your Responsibilities
Salesforce Account Engagement/Pardot Management & Optimization
- Manage day-to-day operations within Pardot (Salesforce Account Engagement), including campaign setup, lead scoring, segmentation, and email automation.
- Develop and execute email marketing campaigns focused on lead nurturing and customer retention, ensuring alignment with sales initiatives.
- Ensure Pardot and Salesforce integration is seamless for accurate lead tracking and hand-off between marketing and sales teams.
Analytics & Tracking
- Implement and maintain cross-platform analytics tracking to ensure accurate data collection from all marketing channels (email, website, social, ads).
- Build and maintain reporting dashboards in Salesforce to provide insights on key metrics, such as campaign performance, lead conversions, and customer journey analytics.
- Audit tracking setups regularly to ensure alignment between Google Analytics, Pardot, Salesforce, and other tools for holistic reporting.
Campaign Strategy & Execution
- Work with the rest of the marketing team to design and execute digital marketing campaigns across email, social media, and the web, ensuring accurate tracking and performance measurement.
- Keep a clean, well-strategized email marketing automation campaign flow through Pardot Engagement Studio to drive qualified demand to the sales team.
- Partner with the content team to ensure consistent messaging and compelling offers in email and digital campaigns.
Lead Data Management & Segmentation:
- Manage and optimize the lead database, ensuring data cleanliness, proper segmentation, and effective use of dynamic content in Pardot.
- Collaborate with the sales team and the outbound marketing specialist to align lead generation and nurturing efforts, focusing on creating segmented lists that target key industries and personas
Automation Documentation
· Keep all the lead and account automated email outreach and marketing automation well documented.
Tooling Research & Innovation
- Continuously evaluate and recommend new marketing tools or integrations to enhance marketing operations, reporting, and performance tracking.
- Stay updated on Pardot and Salesforce updates, implementing best practices in marketing automation, lead scoring, and CRM processes
Requirements
Your Qualifications
- Bachelor's degree in Marketing, Business, Data Science, or a related field.
- 2-4 years of experience in marketing operations, with a strong focus on Pardot (Salesforce Account Engagement) and CRM platforms.
- Demonstrated experience in analytics tracking across digital channels, including website traffic, email marketing performance, and conversion tracking.
- Familiarity with A/B testing methods and tools to improve campaign performance.
- Proficiency in using CRM and marketing automation platforms, specifically Salesforce and Pardot.
- Strong analytical skills to assess campaign performance, with the ability to create dashboards and reports in Salesforce.
- Experience with Google Analytics, marketing automation workflows, and UTM tracking setup.
- Ability to manage multiple projects simultaneously, with attention to detail and deadlines.
Your Competencies
Technical:
- Proficiency in Salesforce reports and dashboards for marketing analytics.
- Experience with data visualization tools such as Kibana, Tableau, Power BI, or Google Data Studio
- Knowledge of HTML/CSS for email template editing and troubleshooting.
- Experience with cross-platform attribution modeling and marketing ROI analysis.
- Experience using API is a plus
- Proficiency in database management and SQL.
- Ability to learn and adapt to new technologies quickly.
- Attention to detail and accuracy.
- Ability to work independently and as part of a team
Behavioral:
- Teamwork and Collaboration
- Quality and Results focused
- Learning Agility
- Creativity and innovation
- Service Excellence
- Agility and Adaptability
- Communication
- Planning and Organizing
- Problem Solving.
Originally posted on Himalayas