外向营销专员
Outbound Marketing Specialist
iContainers 是一个在线货运平台，为公司和个人简化全球物流。自 2007 年成立以来，它提供了一个用户友好的界面，用于预订和管理海运和空运服务。iContainers 让公司和个人能够比较运输价格、预订整箱（FCL）、拼箱（LCL）和空运，实时跟踪货物，从而在物流过程中提供更高的透明度和效率。
在这个职位中，你将制定并执行外向营销策略，吸引新客户，推广我们的物流解决方案，并为所有业务垂直领域向销售团队输送合格的潜在客户。该职位需要一位具有战略思维、沟通能力和分析能力的人才，能够有效管理跨多种渠道（包括电子邮件、社交媒体和直接联系）的多个活动。
你的职责
活动策略与执行：
· 设计并实施针对我们物流服务的外向营销活动，例如海运、空运、美国境内运输和追踪、购物和发货、退货管理、国际搬迁、电子商务等，包括电子邮件、冷电销、直邮和社交媒体。
冷接触与跟进
· 通过电子邮件和电话对物流和供应链行业的潜在客户进行冷接触，向他们介绍我们的垂直解决方案，并为后续销售接触筛选潜在客户。
潜在客户获取与培育
· 与销售和业务发展团队合作，确定目标行业（如零售、制造、电子商务）和决策者（如供应链经理、运营总监），为外向活动生成和培育合格的物流服务潜在客户。
设定活动目标并跟踪表现
- 通过监控关键绩效指标（KPI），如打开率、转化率、潜在客户质量和活动投资回报率，衡量和分析外向活动的成功。
- 为物流领域的外向策略提供见解和改进建议。
在我们的营销技术栈中管理活动
- 使用我们的 CRM 平台（Salesforce）和销售支持工具（SalesLoft）来管理潜在客户数据库。
- 确保准确跟踪互动、潜在客户分组和与物流服务相关的沟通跟进
活动与网络研讨会推广
- 持续评估支持围绕物流相关会议、贸易展览的外向营销活动
查看英文原文
iContainers is an online freight forwarding platform simplifies global shipping for businesses and individuals. Founded in 2007, it offers a user-friendly interface for booking and managing ocean and air freight services. iContainers enables companies and individuals to compare shipping rates, book FCL, LCL, and air shipments, and track cargo in real time, providing greater transparency and efficiency in the logistics process.
In this role, you will develop and execute outbound marketing strategies to attract new business, promote our logistics solutions, and drive qualified leads to our sales team for all our business verticals, it requires a strategic thinker with strong communication and analytical skills who can effectively manage multiple campaigns across various channels, including email, social media, and direct outreach.
Your Responsibilities
Campaign Strategy & Execution:
· Design and implement targeted outbound marketing campaigns highlighting our logistics services, such as ocean freight, air freight, domestic shipments and tracking in the US, shop, and ship, returns management, international relocations, e-commerce, etc., including email, cold calling, direct mail, and social media.
Cold Outreach & Follow-Up
· Conduct cold outreach via email and phone to potential clients in the logistics and supply chain industry, introducing them to our vertical solutions and qualifying leads for further sales engagement.
Lead Generation & Nurturing
· Collaborate with sales and business development teams to identify target industries (e.g., retail, manufacturing, e-commerce) and decision-makers (e.g., supply chain managers operations directors) for outbound campaigns, generating and nurturing qualified leads for logistics services.
Set Campaigns Goals & Track Performance
- Measure and analyze the success of outbound campaigns by monitoring key performance indicators (KPIs) such as open rates, conversion rates, lead quality, and campaign ROI.
- Provide insights and recommendations for improving outreach strategies within the logistics sector.
Management of Campaigns in our Marketing Tech Stack
- Use our CRM platform (Salesforce) and sales enablement tools (SalesLoft) to manage prospect databases.
- ensuring accurate tracking of interactions, lead segmentation, and communication follow-ups specific to logistics services
Event & Webinar Promotion
- Continuously evaluate Support outbound marketing initiatives around logistics-related conferences, trade shows, webinars, and industry events.
- Support our team’s attendance at events through targeted outreach and follow-up campaigns.
Social Media Management
- Manage our social media channels, primarily focusing on LinkedIn for B2B. You will need to become a LinkedIn champion.
- Given the business verticals that we have and will be opening, you will be recommending the ideal social media channels to focus on. You deal with them
Collaboration Across Teams
- Work closely with the sales, logistics operations, and product development teams to align outbound marketing efforts with iContainers services offerings.
- Collaborate with our PPC Manager to create social ads campaigns for outbound marketing. Proposes well-funded campaigns.
- Collaborate with content creators to have compelling content for your outbound marketing purpose.
Tooling Research
· Be up-to-date with outbound marketing tools that could be useful for iContainers business objectives
Requirements
Your Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2-4 years of outbound marketing experience, focusing on logistics, transportation, or supply chain services.
- Experience in using B2B outbound marketing tools such as LinkedIn Sales Navigator.
- Excellent communication skills with the ability to craft industry-specific messaging that resonates with logistics buyers and decision-makers
- Experience using CRM tools (e.g., Salesforce, HubSpot) and email marketing platforms.
- Ability to manage multiple campaigns simultaneously and work effectively in a fast-paced environment.
- Knowledge of B2B marketing and lead generation techniques specific to logistics services.
Your Competencies
Technical:
- Understands the logistics industry, including freight forwarding, warehousing, transportation, and supply chain management.
- Strong analytical skills to assess campaign performance and optimize strategies.
- Knowledge of B2B marketing and lead generation techniques specific to logistics services.
- Experience working with logistics-related technologies or platforms (e.g., TMS, WMS, ERP systems).
- Familiarity with regulatory and compliance requirements in logistics, such as customs regulations, international shipping, or freight tariffs.
- Understanding of digital marketing and account-based marketing (ABM) strategies.
- Proficiency in Google Analytics, Excel, and campaign A/B testing tools
- Ability to learn and adapt to new technologies quickly.
- Attention to detail and accuracy.
- Ability to work independently and as part of a team.
- Behavioral:
- Teamwork and Collaboration
- Quality and Results focused
- Learning Agility
- Creativity and innovation
- Service Excellence
- Agility and Adaptability
- Communication
- Planning and Organizing
- Problem Solving
Originally posted on Himalayas