产品市场经理
Product Marketing Manager
**关于PDQ**
PDQ成立于美国犹他州盐湖城，让设备管理变得简单、安全且非常快速。IT团队使用我们的产品来降低复杂性、提高效率并增强其独特环境中的控制力。我们由TA Associates和Berkshire Partners投资，这两家是全球顶级的私募股权公司。
**PDQ的核心价值观：** 诚实、责任感、协作与持续改进
**职位描述：**
- _**在申请前，请注意：**_
- _**这是一个远程职位，面向PDQ所有开放州的候选人（详见下方列表）。**_
在PDQ担任产品市场营销经理，您将负责PDQ核心产品组合的市场进入策略，重点包括产品定位、竞争和市场情报以及开发新工具，以改善我们提升知名度、建立销售线索和扩大客户群的方式。
您将利用数据驱动的洞察，与产品团队合作塑造产品路线图，与销售和渠道合作伙伴合作，为他们提供赢得市场的工具和叙述，并与营销团队合作，向正确的人传达正确的信息。
如果您正在寻找一个热爱快速行动、实验和赋能员工的成长型团队，这个职位适合您。是的，那个“em”连字符是由人类写的。
**您将负责以下工作：**
- 主导客户研究，包括访谈、问卷调查和通话回顾，以深入理解购买行为、痛点和决策标准，并确保这些洞察持续地融入到信息传递、内容和培训中
- 全面负责PDQ的竞争情报计划——跟踪竞争对手，分析信号，并向产品、销售和市场部门的相关利益相关者提供及时、可操作的见解
- 制定并优化能够引起IT专业人员和关键买家角色共鸣的产品信息和定位，以在竞争激烈的市场中区分PDQ的产品
- 与产品管理团队合作，基于市场洞察、客户反馈和竞争动态影响路线图的优先级
- 构建和维护竞争对战卡、定位矩阵和胜/败分析框架，使销售团队能够有效竞争并获胜
- 监测市场趋势、价格变化和产品发布，主动为产品和市场进入策略提供建议，并建立在组织内重复分享竞争情报的节奏
- 作为PDQ与行业分析机构的主要联系人——管理持续的关系，公关活动等
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**About PDQ**
PDQ, founded in Salt Lake City, UT, USA, makes device management simple, secure, and Pretty Damn Quick. IT teams use our products to reduce complexity, improve efficiency, and enhance control in their unique environments. We are backed by TA Associates and Berkshire Partners, top-tier global private equity firms.
**PDQ's Core Values:** Honesty, Ownership, Collaboration and Improvement
**Job Description:**
- _**Before you apply, please note:**_
- _**This is a remote role open to candidates residing in any of PDQ's open states (*see below for a list).**_
As a Product Marketing Manager at PDQ, you will lead go-to-market strategy across PDQ’s core portfolio, with a focus on product positioning, competitive and market intelligence and building new tools that improve the way we increase awareness, build pipeline, and grow our customer base.
You’ll use data-backed insights to partner with product to shape roadmaps, with sales and channel partners to arm them with the tools and narratives they need to win, and with marketing to amplify the right story to the right people.
If you’re looking for a growing team that loves to move fast, experiment, and empower their people—this role is for you. And yes, that em dash was written by a human.
**What you'll be doing:**
- Lead customer research including interviews, surveys, and call reviews to deepen understanding of buyer behavior, pain points, and decision criteria—and ensure those insights flow continuously into messaging, content, and enablement
- Own PDQ’s competitive intelligence program end-to-end—tracking competitors, synthesizing signals, and delivering timely, actionable insights to stakeholders across product, sales, and marketing
- Develop and refine product messaging and positioning that resonates with IT professionals and key buyer personas, differentiating PDQ’s offerings in a competitive market
- Partner with Product Management to influence roadmap prioritization based on market insight, customer feedback, and competitive dynamics
- Build and maintain competitive battlecards, positioning matrices, and win/loss analysis frameworks that enable Sales to compete and win
- Monitor market trends, pricing shifts, and product announcements to proactively inform product and go-to-market strategy, and develop a repeatable cadence for sharing competitive intelligence across the organization
- Serve as PDQ’s primary point of contact for industry analyst firms—managing ongoing relationships, preparing executive briefings, and ensuring PDQ is well-represented in relevant reports and market assessments
- Translate analyst feedback into internal recommendations that inform product positioning, roadmap, and messaging priorities, and pursue opportunities for PDQ to be featured in analyst research that drives credibility with buyers
- Pilot and scale AI-powered tools and workflows that improve the speed and quality of PMM outputs—including competitive research, sales tools, content development, win/loss synthesis, and persona refinement
- Identify where AI can systematically augment the PMM function and build lightweight processes the broader team can adopt, serving as an internal resource for best practices around AI use in marketing
- Create and maintain high-quality sales enablement materials including pitch decks, case studies, competitive battlecards, and objection-handling playbooks, and conduct training sessions to equip the Sales team with the knowledge and tools to win
**We're looking for people who have:**
- 3+ years of product marketing experience, with significant experience in a B2B SaaS company.
- Proven track record building and running a competitive intelligence program—including battlecards, win/loss frameworks, and org-wide intel distribution
- Experience managing analyst relationships and preparing executive-level briefings for Gartner, Forrester, IDC, or similar firms
- Hands-on experience using AI tools to accelerate PMM workflows—whether for research, content development, or data synthesis—and the judgment to know where AI helps and where humans must lead
- Bachelor’s degree in marketing, communications, business, or a related field. An advanced degree is a plus.
- Experience in IT management, endpoint management, or enterprise software markets is a strong plus
- Familiarity with tools like Salesforce, HubSpot, and analytics platforms that help track and improve funnel performance
**Who you are:**
- **Ownership:** You take responsibility for projects, drive results, and deliver on commitments
- **Honesty:** You demonstrate integrity, transparency, and ethical behavior in all interactions
- **Collaboration:** You work effectively with cross-functional teams and foster a culture of teamwork
- **Improvement:** You continuously seek opportunities for growth, innovation, and personal development
- You're comfortable working with quantitative data to surface insights, identify patterns, and translate numbers into strategic recommendations
- Proven ability to develop and execute high-impact product marketing strategies with strong strategic thinking and problem-solving skills
- Exceptional verbal and written communication skills; ability to craft clear, compelling narratives for technical buyers and executive stakeholders alike
- Strong ability to work collaboratively with cross-functional teams and influence decision-making at all levels of the organization
- Ability to move between high-level strategic thinking and detailed execution, managing priorities and staying organized throughout
- Exhibit strong self-management skills with the ability to work independently, take initiative, and drive projects to completion with minimal supervision
- Demonstrate the ability to effectively prioritize tasks and manage multiple projects simultaneously, ensuring timely and high-quality delivery of marketing initiatives
**PDQ Perks & Benefits:**
PDQ offers all of the great perks and benefits you'd expect from working at a very cool tech company, and even some you might not expect, including:
- 4-Day Work Week
- Equity
- Managers who champion professional development
- 100% Premium Coverage for medical, dental and vision for you and your dependents
- 100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance
- Company Match of the first 6% of your employee deferrals
- Flexible Paid Time Off Policy that treats you like the adult that you are
- Health Savings Account (HSA) and wellness incentives
- Quarterly Company Values Award (team member nominated)
PDQ is proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. If you would like to request reasonable accommodation for a medical condition or disability during any part of the application process, please contact hr@pdq.com.
The majority of PDQ's full-time roles do not qualify for sponsorship of employment visas such as the H-1B visa. This applies to scenarios where a candidate might possess temporary work authorization during their schooling or after graduation (e.g., CPT, OPT), but would require H-1B visa sponsorship within a few years of employment to retain eligibility for employment.
*Currently, candidates _who are eligible for fully remote positions_ can live in any of the following US states: AR, AZ, CO, CT, FL, GA, ID, IL, IN, KY, MD, MI, MN, MO, NC, NH, OK, OR, TN, TX, UT, VA, WA, WI.