高级经理 增长与业务运营
Senior Manager Growth & Business Operations
Later 是全球最智能的网红营销公司，致力于让品牌在打造难忘营销活动时充满信心。通过结合真实的创作者关系、可信赖的洞察力和专业指导，Later 让营销中最显眼的投资不再充满恐惧和猜测。
Later 基于原生的 AI 驱动平台和超过十年的专有数据——包括数十亿次社交互动、曝光量以及超过 24 亿美元的经验证的网红驱动购买额——帮助团队在发布前了解什么会有效。
通过将可信赖的洞察与专业指导相结合，Later 消除了网红营销中的猜测，使品牌能够选择合适的创作者，执行全托管的营销活动，并在知名度、参与度和收入方面推动有意义的增长。Nike、Wayfair、联合利华和西南航空等领先企业都信任 Later，让创意与成效之间架起桥梁，使营销活动不仅看起来出色，更能带来实际成果。了解更多请访问 later.com。
职位简介：
这是一个高度信任、高杠杆的角色，适合真正痴迷于数据的人。你将成为 Later Social 总经理和创作者产品负责人的重要助手，直接向 SVP 和总经理汇报。你将负责增长指标、运营节奏以及决策支持，确保两个快速发展的业务保持敏锐和问责：Later Social 的 PLG SaaS 部门和创作者产品组合。你不仅仅报告漏斗情况，而是深入其中。你知道自服务转化为何变化，创作者产品激活在哪里流失，以及我们应该采取什么措施，甚至在别人提出之前就有所行动。你将管理运营节奏，确保团队在时间线和 OKR 上保持诚实，将数据转化为清晰的领导力叙事，并作为增效器，让总经理能以他们独有的高度进行操作。想象一个具备增长思维的运营分析师，具有极强的推动力。请注意，我们只考虑北美地区的候选人。这是一个远程办公岗位，也可选择从我们的波士顿、不列颠哥伦比亚省温哥华或华盛顿州温哥华办公室进行混合办公。
你将从事的工作：
增长与漏斗分析
- 负责 Later Social 的 PLG 漏斗（获取、激活、转化、留存和扩展）以及创作者应用、激活和参与分析的增长表现的唯一数据源。
- 应用 CRO 视角：揭示关键问题，识别增长机会，推动优化策略。
查看英文原文
Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.
Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com.
About this position:
This is a high-trust, high-leverage role for someone who is genuinely obsessed with the numbers. You'll be the right-hand operator and thinking partner to the GM of Later Social and Head of Creator Products, reporting directly to the SVP and GM. You will own the growth metrics, the operating cadence, and the decision support that keep two fast-moving businesses sharp and accountable: the Later Social PLG SaaS division and the Creator product portfolio. You won't just report on the funnel, you'll live in it. You'll know why self-serve conversion moved, where Creator product activation is leaking, and what we should do about it before anyone asks. You'll run the operating rhythm, keep the team honest on timelines and OKRs, turn data into crisp leadership narratives, and act as a force multiplier so the GM can operate at the altitude only they can. Think operator-analyst with a growth brain and a high drive to move the needle. Please note we will only be considering applications from candidates located within North America. This is a remote-eligible position, with the option to be hybrid from our Boston, Vancouver BC, or Vancouver WA hubs.
What you'll be doing:
Growth & Funnel Analytics
- Own the source of truth for growth performance across Later Social's PLG funnel (acquisition, activation, conversion, retention, and expansion) and Creator application, activation, and engagement analytics.
- Apply a CRO lens: surface what's working and what isn't, size the opportunity, and recommend the next test or fix proactively, with a clear point of view.
- Build and maintain the dashboards, models, and definitions the whole group trusts for product metrics; partner with Data & Analytics so one set of numbers drives every conversation.
Operating Cadence & OKRs
- Partner with TPMs on team OKRs: baselines, targets, weekly pacing, and clear escalation when the business is off track.
- Lead the recurring funnel and metrics reviews for product growth and Creator sales growth: set the agenda, drive the discussion to decisions, and own the follow-through.
- Keep the group's timelines, deliverables, and operational commitments on schedule, and keep the GM ahead of what's due and what's at risk.
Strategy & Decision Support
- Support the GM on product and business metrics tracking, translating data into action plans with a clear recommendation, not just a status update.
- Pressure-test plans, model scenarios, and bring an independent, data-backed perspective the GM can rely on.
- Prepare the documents and presentations the group needs for leadership, board, and cross-functional audiences, translating data into a clear story.
- Own smaller projects end to end, from framing the question to landing the outcome.
Cross-Functional Leadership
- Partner across Product, Marketing, Data, GTM, and Finance; with Marketing specifically, keep growth reporting transparent and forward-leaning.
- Constructively challenge the team on priorities, pace, and where their time is best spent, raising the bar without owning their roadmaps.
- Drive alignment across Later Social and Creator stakeholders by creating shared metrics, clear operating rhythms, and crisp escalation paths.
What success looks like:
- By 30 days, you have a deep understanding of our PLG funnel and products, are fully set up in our core tools (Claude, Amplitude, SQL, Salesforce, HubSpot, Looker, Mode, and spreadsheets), and are running basic weekly reporting for the GM and core partners.
- By 90 days, you own the operating cadence end to end: OKRs are baselined and tracked, weekly funnel and performance reviews are running smoothly, and you are proactively surfacing insights and recommended tests across acquisition, activation, conversion, and retention for Later Social.
- By 6 months, you are the undisputed source of truth for growth and product usage metrics, you have led multiple high-impact CRO and funnel optimization initiatives (such as on later.com and in-product activation flows), and you are driving cross-functional alignment on the roadmap through sharp analysis and storytelling.
- When fully ramped, the GM can step back from day-to-day metrics with confidence because you have it covered: product and revenue metrics are tracked and visible every week, nothing critical slips quietly. Funnel reviews produce decisions, not just status. Leadership materials are sharp, on time, and tell a clear story.
What you bring:
We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!
- 5-7+ years in growth, revenue operations, business or strategy operations, or growth analytics, ideally in B2B or B2C SaaS with a PLG motion.
- A track record of moving the numbers: you have materially improved key funnel metrics (sign-up to activation, free-to-paid conversion, trial-to-paid, retention and expansion, ARPU or LTV) and can point to specific experiments or initiatives you led and the impact they drove.
- Deeply analytical and numbers-obsessed: fluent with funnels, cohorts, conversion math, and experimentation. You are strong with analytics and BI tools (Amplitude or Mixpanel, Looker or Mode, spreadsheets and models) and comfortable querying data directly with SQL to get your own answers.
- A proven operator: you have run operating cadences, OKRs, and cross-functional projects, and you make things happen across teams without formal authority. You have owned or heavily influenced quarterly target-setting and can keep teams honest on pacing and tradeoffs.
- Excellent at synthesis and storytelling: you turn data into decisions and into documents executives trust, tailoring the narrative for product, GTM, and leadership audiences.
- High ownership, sound judgment, and the maturity to be a confidential, credible extension of a senior leader.
- Fluent in using AI tools to work faster and sharper (analysis, synthesis, drafting), while staying fully accountable for accuracy and judgment.
- Experience in social, creator, or e-commerce and affiliate-driven businesses is a strong plus.
How you work:
- Driven by Impact: You deliver results that matter, prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast, challenging the status quo with a mindset of improvement.
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive, removing roadblocks, sharing insights, and keeping morale high.
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$135,000 USD - $185,000 USD
#LI-Hybrid #LI-Remote
Where we work:
We have offices in Boston, MA; Vancouver, BC; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility:
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.