高级营销专员(芝加哥地区)
Sr. Marketing Specialist (Chicagoland Area)
GuidePoint Security 提供值得信赖的网络安全专业知识、解决方案和服务,帮助组织做出更好的决策并降低风险。通过采用三层、整体性的安全态势和生态系统评估方法,GuidePoint 使一些国内顶级组织,如财富 500 强公司和美国政府机构,能够识别威胁、优化资源并整合最适合的解决方案以降低风险。
高级市场专员在推动销售发展、建立销售线索、增加合作伙伴参与度和支持基于客户的战略销售方面发挥关键作用。理想的候选人能够在较少监督的情况下推动 GuidePoint Security 的增长。高级专员将负责通过与销售领导和其他合作伙伴跨职能合作,将营销活动与收入结果联系起来。这些活动基于与销售和市场部门共同制定的区域市场计划。
职位职责
- 与市场领导合作,协助执行区域市场计划。
- 在领导层指导下,独立开展指定区域市场活动和事件的策划、执行及事后分析。
- 负责活动的赞助协调工作,包括合作伙伴拓展、谈判、执行以及事后交付物的完成。
- 制定并执行活动表现报告;在 Marketo 中跟踪 KPI,识别趋势,并根据数据提出优化建议。
- 将销售重点和基于客户的战略销售策略转化为有针对性的市场项目,以支持销售线索增长。
- 制作并监督市场素材的创建,确保品牌一致性及跨渠道的信息统一。
- 促进销售线索流程管理,并主动向领导层指出缺口或瓶颈,提出解决方案。
- 与供应商/合作伙伴的市场联系人建立并加强关系,拓展联合营销机会。
- 作为初级团队成员在工具、流程和最佳实践方面的首选资源。
- 与市场领导合作,利用活动表现和现场反馈为区域市场计划提供见解。
- 其他指派的任务。
所需经验
- 本科及以上学历优先。
- 需要有使用 Marketo 和 Salesforce 的经验。
- 5 年以上市场、活动管理或沟通相关工作经验。
查看英文原文
GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation’s top organizations, such as Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk.
The Sr. Marketing Specialist plays a crucial role in driving sales development, building the pipeline, increasing partner engagement, and supporting account-based selling. The ideal candidate will be able to work with minimal oversight to drive the growth of GuidePoint Security. The Sr Specialist will be responsible for connecting marketing activities to revenue outcomes by working cross-functionally with sales leadership and other partners. Activities are based on the region’s marketing plan that is developed in collaboration with sales and marketing.
Roles and Responsibilities
- Work with marketing leadership to help execute the region’s marketing plan.
- Drive the development and execution of assigned regional marketing campaigns and events from concept through post-event analysis, with minimal direction from leadership.
- Own sponsorship coordination for events, including partner outreach, negotiation, execution, and post-event deliverable fulfillment
- Develop and execute campaign performance reporting; track KPIs in Marketo, identify trends, and recommend optimizations based on data.
- Translate sales priorities and account-based selling strategies into targeted marketing programs that support pipeline growth.
- Produce and oversee the creation of marketing assets, ensuring brand consistency and message alignment across channels.
- Facilitate lead funnel management and proactively flag gaps or bottlenecks to leadership with recommended solutions.
- Build and strengthen relationships with vendor/partner marketing contacts to expand co-marketing opportunities.
- Serve as a go-to resource for junior team members on tools, processes, and best practices.
- Collaborate with marketing leadership to inform the region's marketing plan with insights from campaign performance and field feedback.
- Other duties as assigned.
Required Experience
- Bachelor’s degree preferred.
- Experience using Marketo and Salesforce required.
- 5+ years of experience in marketing, event management, communications, business, or a related field.
- Experience with G Suite and spreadsheet skills.
- Customer service mindset.
- Ability to measure and report the performance of marketing campaigns.
- Demonstrated excellence with written communications, project, and time management.
- Demonstrated willingness to learn and use AI-enabled tools.
Travel Requirements
- Travel up to 50% for local events within the North Central Region (some events may be hosted in the evening or require weekend travel)
- This role is based in Chicagoland, with travel primarily throughout Illinois, Minnesota, Wisconsin, the Dakotas, and Iowa, with additional travel to other North Central states as needed.
- Must be willing to come into the Hinsdale office as needed, typically 1–2 days per week.
Physical Requirements
- Sedentary work.
- Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day.
- Required to have close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day.
If you have additional physical requirements/changes, please discuss with HR first
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Why GuidePoint?
GuidePoint Security is a rapidly growing, profitable, privately-held value added reseller that focuses exclusively on Information Security. Since its inception in 2011, GuidePoint has grown to over 1,300 employees, established strategic partnerships with leading security vendors, and serves as a trusted advisor to more than 6,200 customers.
Firmly-defined core values drive all aspects of the business, which have been paramount to the company’s success and establishment of an enjoyable workplace atmosphere. At GuidePoint, your colleagues are knowledgeable, skilled, and experienced and will seek to collaborate and provide mentorship and guidance at every opportunity.
This is a unique and rare opportunity to grow your career along with one of the fastest growing companies in the nation.
Some added perks….
- Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)
- Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family). If you choose the High Deductible / HSA plan, GPS will contribute in 4 equal quarterly installments: ($850 per EE annually / $1750 per family annually (includes spouse/children/family options)
- Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
- 12 corporate holidays and a Flexible Time Off (FTO) program
- Healthy mobile phone and home internet allowance
- Eligibility for retirement plan after 2 months at open enrollment
- Pet Benefit Option